WMLX

WMLX
City of license St. Marys, Ohio
Broadcast area Lima, Ohio
Branding Mix 103.3
Slogan "West Central Ohio's First Choice at Work!, Your Variety Station"
Frequency 103.3 (MHz)
Format Adult Contemporary
ERP 1,950 watts
HAAT 170 meters
Class A
Owner iHeartMedia, Inc.
(Citicasters Licenses, Inc.)
Website www.mix1033.com

WMLX ("Mix 103.3") is a commercial FM radio station licensed to St. Marys, Ohio, operating at 103.3 MHz with currently a Mainstream AC format. Its studios and offices are located on West Market Street in Lima, Ohio with its transmitter located just outside Buckland, Ohio.

The station began broadcasting in December 1997 with 10,000 songs in a row. Phil Austin was the first Program Director, who brought the station to life, and the station garnered top ratings, becoming number one by Spring of 1999 in the Adult 25-54 demographic.[1] with its then Hot AC mix of music and top rated on-air personalities. (including Phil Austin, Kathy Hague-Fisher, (who has moved on to National TV as of 12/2006) MD later PD/MD when Austin made the move to OP Manager of the Lima Clear Channel Cluster, currently OP's manager for Maverick Media, no longer at CC lima.) Currently, Renee Scott is now PD of Mix 103.3, along with other CC lima stations.

The station made a move to be completely "jockless" starting December 11, 2006 and has remained so since.

Former local On Air Personalities Include but not limited to: Phil Austin, Kathy Hague, Renee Scott, Missy Simms, Randy Hughes, Jim E., Tony Day, and Joey Lane.

The "Mix" branding is also used by several other Clear Channel-owned stations in Ohio, including WMMX in Dayton and WDFM in Defiance.

See also

References

  1. ↑ Arbitron Spring 1999 Lima, OH Adults 25-54

External links

Coordinates: 40°38′02″N 84°12′29″W / 40.634°N 84.208°W / 40.634; -84.208


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