WMLM
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| City of license | St. Louis, Michigan |
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| Broadcast area |
(Daytime) (Nighttime) |
| Branding | Real Country, The Big M |
| Frequency | 1520 kHz |
| First air date | 1977 |
| Format | Country |
| Power | 1,000 watts |
| Class | B |
| Callsign meaning | Middle of Lower Michigan |
| Affiliations | ABC Radio "Real Country" format, Michigan Farm Radio Network |
| Owner | Siefker Broadcasting / WMLM, Inc. |
WMLM (1520 AM) is an AM radio station located in St. Louis, Michigan, broadcasting ABC Radio's satellite-delivered Real Country format, a hybrid of classic and current country hits. Also known as "The Big M," the station began broadcasting in 1977 as a daytime-only station and added nighttime operations in 1982. The station originally broadcast from downtown St. Louis on 1540 kHz, moving south of the city in the early 1980s to its current location on State Road. The station switched to 1520-AM and added six 200-foot transmission towers. In addition to its country-music format, WMLM provides farm and agricultural news updates and is an affiliate of the Michigan Farm Radio Network. WMLM mainly broadcasts to the north along the US-127 corridor, and is one of four radio stations to broadcast from Gratiot County. WMLM is also the local affiliate for the NASCAR Sprint Cup Series.
Original owner Greg Siefker sold WMLM to Krol Communications, owners of WJSZ-FM in Ashley, Michigan, for $205,000 in 2008. Speaking to the Mount Pleasant Morning Sun, Siefker cited exhaustion and recent health issues as a reason for selling his station, although he was to stay on as a consultant. WMLM had no change in its format following the sale.
WMLM's features the only "live and local" morning show in Gratiot County. Simply titled "The Morning Show," the program airs weekdays from 7-9am, providing Mid-Michigan with local news, sports, weather, and obituaries. The current host is Justin Orminski. Former hosts include Tyler Scott, Tallon Weatherby, Isaac McCormack, and Josh Lattime. Collin Hinman provides play-by-play commentary for WMLM high school sports, covering Ithaca, St. Louis, and Breckenridge High Schools, as well as Alma College football and basketball.
References
- Michiguide.com - WMLM History
- Radio station WMLM sold, The Morning Sun, 11 February 2008.
External links
- Query the FCC's AM station database for WMLM
- Radio-Locator Information on WMLM
- Query Nielsen Audio's AM station database for WMLM
Coordinates: 43°21′08″N 84°36′15″W / 43.35222°N 84.60417°W
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