WKQH

WKQH

City of license	Marathon, Wisconsin
Broadcast area	Wausau-Stevens Point area
Branding	B104.9
Frequency	104.9 MHz
Format	Country music
Audience share	2.3 (Sp'06, R&R[1])
ERP	21,000 watts
HAAT	109.0 meters
Class	C3
Facility ID	2109
Transmitter coordinates	44°50′13.00″N 89°45′57.00″W / 44.8369444°N 89.7658333°W / 44.8369444; -89.7658333
Former callsigns	WIGL (1987–1987) WMGU (1987–1996)
Owner	Richard L. Muzzy (Muzzy Broadcast Group, LLC)
Sister stations	WPCN, WSPT
Website	b1049.com

WKQH (104.9 FM) is a radio station broadcasting a Country music format. Licensed to Marathon, Wisconsin, USA, the station serves the Wausau-Stevens Point area.

Format history

WKQH broadcasts a Country Legends format featuring country music artists from the 1970s-early 2000s. Featuring Local Personalities T.K. Michaels and Larry Stevens, with Syndicated Personality Rowdy Yates and Country Gold Saturday Nights at 6. The station has performed well in the ratings and maintains a loyal listenership.

During most of the 90s, the station carried a variation of Classic rock under names such as "104.9 KQH" and "104.9 K-ROCK" In 2003, the station flipped to Active Rock as "Rock 104-9" The ratings initially were good^[2] however this did not last and the station switched to its current format.

History

The stations' original calls were WIGL. In 1988, the station changed its call sign to WMGU, with an Adult Contemporary format, as "Magic 105" using a format from syndicator Drake-Chenault, later using a satellite format from Jones Radio. the station went dark in late 1991, later purchased by Americus Communications headed by Rick Muzzy, initially simulcasting WSPO-AM and its talk format. on 1996-02-01 the call letters switched to the current WKQH,^[3]

References

External links

• http://www.muzzybroadcasting.com/home.html
• Query the FCC's FM station database for WKQH
• Radio-Locator information on WKQH
• Query Nielsen Audio's FM station database for WKQH