Vital Health Foods

Vital Health Foods' logo

Vital Health Foods is the largest vitamin and nutritional supplement company in Africa,[1][2] with a head office in Cape Town and a subsidiary in Australia. The company exports to 20 countries in Africa, Eastern Europe, the Middle East, North America, and Australia. Vital is a family-owned and -run company.[3][4] The manufacturer adheres to medicinal Good Manufacturing Processes.[5] It is audited by the Medicines Control Council in South Africa and by Therapeutic Goods Administration internationally.[4]

History

Vital Health Foods was the first health foods company in South Africa, founded in 1947 by Mr. Jack Grieve in the small town of Wellington, South Africa.[6][7] The company is now headquartered in Johannesburg.[6]

In 1999, Vital Health Foods Australia became a wholly owned subsidiary of Vital Health Foods.[8]

In 2011, the former chairman of supplements manufacturer Wassen International sold his controlling interest to Vital Health Foods, in return for access to a manufacturing plant in South Africa.[3]

George Grieves is the current managing director of Vital Health Foods.[3][7]

Sponsorship

The company invests 2% of its profits in charity.[9]

Vital Health Foods is the developmental partner for the Sanlam Cape Town Marathon, which assists development of the sport in South Africa.[1][10][11] The company is also an affiliate partner of Endurocad, a non-profit organisation dedicated to endurance sports.[12][13] From 2006 until 2010, the company provided R2.5 million in scholarship funds to the Bishops Rugby, the rugby team of Diocesan College.[14]

Vital Health Foods founded the publicly-funded Vital Foundation in 2013, in order to support via funding, promotion, and information South African organisations which deal with woman and child abuse.[7][15][16] The organisation raised R3.9 million in 2013, and R1.9 million in 2014.[17] By May, 2015, the organisation had raised R6.8 million.[18] Proceeds of the Winelands Vital Run go toward the Vital Foundation.[19]

Vital supports the Proudly South African campaign.

See also

References

  1. 1 2 "Pienaar, Meyer going for gold". 24 February 2015. Retrieved 19 July 2015.
  2. ↑ "Bharti Airtel appoints Andre Beyers as CMO for Africa". 2 August 2010. Retrieved 19 July 2015.
  3. 1 2 3 Halliday, Jess (10 March 2011). "Wassen controlling stake sold to South African's Vital Health Foods". Retrieved 19 July 2015.
  4. 1 2 Dorich, Alan. "Vital Health Foods - Manufacturing Today". Retrieved 19 July 2015.
  5. ↑ Starling, Shane (10 April 2012). "50% of South African omega-3 supplements have content issues: Study". Retrieved 19 July 2015.
  6. 1 2 "Company Overview of Vital Health Foods (Pty) Ltd.". Retrieved 19 July 2015.
  7. 1 2 3 Jooste, Kristy (21 August 2014). "R3.9m raised to fight woman and child abuse". Retrieved 19 July 2015.
  8. ↑ "Vital". Retrieved 19 July 2015.
  9. ↑ Springhall, Taryn (18 July 2012). "A Vital force". Retrieved 19 July 2015.
  10. ↑ "Training tips ahead of Sanlam Cape Town marathon". 14 July 2015. Retrieved 19 July 2015.
  11. ↑ "Sanlam Cape Town Marathon shows sport as a tool can be used to fight xenophobia". 29 May 2015. Retrieved 19 July 2015.
  12. ↑ "Vital Health Foods". Retrieved 19 July 2015.
  13. ↑ "Elana Meyer launches Endurocad". 12 June 2013. Retrieved 19 July 2015.
  14. ↑ "Bishops & Vital Health Foods Striving for Excellence" (PDF). Retrieved 19 July 2015.
  15. ↑ "Abous Us". Retrieved 19 July 2015.
  16. ↑ "Vital says no to women and child abuse". 22 August 2013. Retrieved 19 July 2015.
  17. ↑ "VF Donates to Fight Abuse in South Africa".
  18. ↑ "Health-loving South Africans donate almost half a million rand to fight women and child abuse". 18 May 2015. Retrieved 19 July 2015.
  19. ↑ "About Us". Retrieved 19 July 2015.

External links

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