Communication design

Communication Design is a mixed discipline between design and information-development which is concerned with how media intermission such as printed, crafted, electronic media or presentations communicate with people. A communication design approach is not only concerned with developing the message aside from the aesthetics in media, but also with creating new media channels to ensure the message reaches the target audience. Some designers use graphic design and communication design interchangeably due to overlapping skills.

Communication design can also refer to a systems-based approach, in which the totality of media and messages within a culture or organization are designed as a single integrated process rather than a series of discrete efforts. This is done through communication channels that aim to inform and attract the attention of the people you are focusing your skills on. Design skills must be tailored to fit to different cultures of people, while maintaining pleasurable visual design. These are all important pieces of information to add to a media communications kit to get the best results.^[1]

Communication design seeks to attract, inspire, create desires and motivate the people to respond to messages, with a view to making a favorable impact to the bottom line of the commissioning body, which can be either to build a brand, move sales, or for humanitarian purposes. Its process involves strategic business thinking, using market research, creativity, and problem-solving. Communications designers translate ideas and information through a variety of media. Their particular talent lies not only in the traditional skills of the hand, but also in their ability to think strategically in design and marketing terms, in order to establish credibility through the communication. ^[2]

The term communication design is often used interchangeably with visual communication, but has an alternative broader meaning that includes auditory, vocal, touch and smell. Examples of communication design include information architecture, editing, typography, illustration, web design, animation, advertising, ambient media, visual identity design, performing arts, copywriting and professional writing skills applied in the creative industries.

Education

Students of communication design learn how to create visual messages and broadcast them to the world in newer and more meaningful ways. In the complex digital environment around us, communication design has become a powerful means of reaching out to the target audience. Students learn how to combine communication with art and technology. Communication Design discipline involves teaching how to design web pages, video games, animation, motion graphics and more.

Subdisciplines

• Advertising
• Art director
• Animator
• Brand management
• Content strategy
• Copywriting
• Creative director
• Graphic designer
• Illustrator
• Industrial designer
• Information architecture
• Information graphics
• Instructional design
• Marketing communications
• Performing arts
• Presentation
• Technical writing
• Visual arts

Visual design

Visual design is the design working in any media or support of visual communication.^[3][4][5] This is considered by some to be more correct terminology to cover all types of design applied in communication that uses visual channel for transmission of messages,^[6][7][8] precisely because this term relates to the concept of visual language of some media and not limited to support a particular form of content, as do the terms graphic design (graphics)^[9] or Interface design (electronic media).

Footnotes

See also

• Design elements and principles
• Communication studies

External links

• Dossier Communication Design in Germany of the Goethe-Institut

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