Vinyl revival

Vinyl revival is a term being used by the media and listeners of music to describe the renewed interest and increased sales of vinyl records, or gramophone records, that has been taking place in the Western world since the year 2006.[1]

The analogue format made of polyvinyl chloride had been the main vehicle for the commercial distribution of pop music from the 1950s until the 1980s and 1990s when they were largely replaced by the Compact Disc. Since the turn of the millenium, CDs have been partially replaced by digital downloads. However, in 2007, vinyl sales made a sudden small increase, starting its comeback, and by the early 2010s it was growing at a very fast rate. In some territories, vinyl is now more popular than it has been since the late 1980s, though vinyl records still make up only a marginal percentage (<6%) of overall music sales.[2]

Along with steadily increasing vinyl sales, the vinyl revival is also evident in the renewed interest in the record shop (as seen by the creation of the annual worldwide Record Store Day), the implementation of music charts dedicated solely to vinyl, and an increased output of films (largely independent) dedicated to the vinyl record and culture.

Though many sales in vinyl are of modern artists with modern styles or genres of music, the revival has sometimes been considered to be a part of the greater revival of retro style, since many vinyl buyers are too young to remember vinyl being a primary music format.[3]

In November 2014, it was reported that over one million vinyl records had been sold in the UK since the beginning of the year. Sales had not reached this level since 1996. The British Phonographic Industry (BPI) predicted that Christmas sales would bring the total for the year to around 1.2 million. However, vinyl sales were still a very small proportion of total music sales. Pink Floyd’s The Endless River became the fastest-selling UK vinyl release of 2014 – and the fastest-selling since 1997 – despite selling only 6,000 copies.[4]

History

In Canada and the United States

In 1988, the Compact Disc surpassed the gramophone record in popularity. Vinyl records experienced a sudden decline in popularity between 1988 and 1991,[5] when the major label distributors restricted their return policies, which retailers had been relying on to maintain and swap out stocks of relatively unpopular titles.

First the distributors began charging retailers more for new product if they returned unsold vinyl, and then they stopped providing any credit at all for returns. Retailers, fearing they would be stuck with anything they ordered, only ordered proven, popular titles that they knew would sell, and devoted more shelf space to CDs and cassettes. Record companies also deleted many vinyl titles from production and distribution, further undermining the availability of the format and leading to the closure of pressing plants. This rapid decline in the availability of records accelerated the format's decline in popularity, and is seen by some as a deliberate ploy to make consumers switch to CDs, which were more profitable for the record companies.[6][7][8][9]

In the United Kingdom

Similarly in the United Kingdom, the compact disc surpassed the gramophone record in popularity in the late 1980s. This started a gradual decline in vinyl record sales throughout the 1990s.

Sales

Countries 2007 2008 2009 2010 2011 2012 2013 2014 2015
Global Trade Value $US
(SP&LP)
$55m $66m $73m $89m $116m[10] $171m
Australia
(SP/LP)
10,000 17,996[11] 10,000 19,608[12] 10,000 53,766[13] 13,677 39,644[14] 13,637 44,876[14] 21,623 77,934[15]
Germany
(SP&LP)
400,000[16] 700,000[17] 1,200,000[17] 635,000
(LPs only)
700,000
(LPs only)[18][19]
Finland[20]
(SP&LP)
10,301 13,688 15,747 27,515 54,970 47,811 72,480 82,313 [21]
Hungary
(LP)
2,974[22] 2,923[23] 3,763[24] 1,879[25] 8,873[26] 9,819[27] 14,719[28] 24,132[29]
Japan
(SP&LP)
103,000 105,000[30]
Netherlands
(LP)
51,000 60,400 81,000[31] 115,000[32]
Spain
(LP)
40,000 106,000[33] 97,000 141,000[34] 135,000[35]
Sweden[36]
(SP&LP)
11,000 22,000 36,000 70,671 101,484 168,543 200,008
United Kingdom[37]
(SP/LP)
1,843,000 205,000 740,000 209,000 332,000 219,000 219,000 234,000 186,000 337,000 389,000 780,000
United States
(LP)
988,000 1,880,000[38] 2,500,000[39] 2,800,000[40] 3,800,000[41] 4,600,000[42] 6,100,000[43] 9,200,000[44] 11,900,000[45]
  • Australian single figures for 2007, 2008 and 2009 are estimated.
  • In reality German figures are considered to be "a lot higher" due to smaller shops and online communities in Germany not using scanner cash registers.[46] One German record pressing company stated that they alone produce 2 million LPs each year.[47]
  • In reality American figures are considered to be much higher, with one record store owner, in a New York Times article, estimating that Nielson SoundScan only tracks "about 15 percent" of total sales due to bar codes, concluding that sales could now be as high as 20 million.[48][49][50]
  • In New Zealand, independent record stores in Auckland were reporting a five-fold increase in vinyl sales from 2007 to 2011.[51]
  • In France, the SNEP said that LP sales were 200,000 in 2008, however independent record labels said that overall sales were probably 1 million.[52]
  • In United States, 67% of all vinyl album sales in 2012 were sold at independent music stores.[53]
  • Vinyl revenues were at the lowest point in its history in 2006, with a total trade value of $36 million. The 2011 figure of $116 million, is higher than the 2000 figure of $109 million, but is still less than the 1997, 1998 and 1999 figures which were all between $150–$170 million.[10]

2012 Vinyl LP Charts

[54] US Top 10 UK Top 10
No.AlbumArtistAlbumArtist
1BlunderbussJack WhiteCoexistThe XX
2Abbey RoadThe BeatlesZiggy StardustDavid Bowie
3BabelMumford & SonsBlunderbussJack White
4El CaminoThe Black Keys21Adele
5Sigh No MoreMumford & SonsLonerismTame Impala
6BloomBeach HouseTempestBob Dylan
7For Emma Forever AgoBon IverBloomBeach House
8Boys & GirlsAlabama ShakesAn Awesome WaveAlt-J
921AdeleGo-Go BootsDrive-By Truckers
10Bon IverBon IverThe WallPink Floyd

Annual Best Selling LPs in the USA

Year Album Artist Sales
2008In RainbowsRadiohead25,800[55]
2009Abbey RoadThe Beatles34,800[56]
2010Abbey RoadThe Beatles35,000[57]
2011Abbey RoadThe Beatles41,000[58]
2012BlunderbussJack White34,000[59]
2013Random Access MemoriesDaft Punk49,000[60]
2014LazarettoJack White87,000[61]
201525Adele116,000[62]

Graphs

Vinyl in the media

Films

Title Year Country Company
I Need That Record! The Death (Or Possible Survival) Of The Independent Record Store2008United StatesUnsatisfied Films[63]
Last Shop Standing2012United KingdomBlue Hippo Media[64]
Sound It Out2012United KingdomDogwoof[65]
Vinylmania: When Life Runs At 33 Revolutions Per Minute2012ItalyPongofilms[66]
Vinyl Record strikes back2013MexicoCCfilms
Black Canyon – Faszination Vinyl2014GermanyJürgen Backhaus/Galileo Music Communication[67]

Television

Title Year Country Company
The Joy Of The Single2012United KingdomBBC[68]

Radio

Title Year Country Company
The 12 Inch Single2012United KingdomBBC[69]
78 Revolutions2011United KingdomBBC[70]

On New Year's Day 2012, British radio station BBC Radio 6 Music, solely broadcast music on the vinyl format, with records coming from the collections of presenters and DJs.[71]

Record Store Day

Main article: Record Store Day
The Record Store Day logo

Record Store Day is an internationally celebrated day observed the third Saturday of April each year. Its purpose, as conceived by independent record store employee Chris Brown, is to celebrate the art of music.[72] The day brings together fans, artists, and thousands of independent record stores across the world.[73]

Record Store Day was officially founded in 2007[72] and is celebrated globally[72] with hundreds of recording and other artists participating in the day by making special appearances, performances, meet and greets with their fans, the holding of art exhibits, and the issuing of special vinyl and CD releases along with other promotional products to mark the occasion.

In 2013, for the week of Record Store Day in the United Kingdom, 68,936 records were sold (an 86.5% rise from 36,957 in 2012). This can be broken down into 1,249 7" albums, 25,100 12" albums, 27,042 7" singles and 15,545 12" singles.[74]

Charts

UK Official Record Store Chart

The Official Record Store Chart is a weekly music chart based on physical sales of albums in almost 100 independent record stores in the United Kingdom.[75][76] It is compiled by the Official Charts Company (OCC), and each week's number one is first announced on Sunday evenings on the OCC's official website.

The chart's launch was first announced by the OCC on 17 April 2012[77] – at the time, British record stores were selling 4.5 million albums per year, and were contributing towards 95 per cent of the country's total vinyl sales.

References

  1. The Independent – The Rapacity Of The Record Revival
  2. Universal Music – Megan White Vinyl
  3. Lee, Dave (27 November 2014). "Vinyl record sales hit 18-year high". BBC News. Retrieved 27 November 2014.
  4. Sources vary on the actual dates.
  5. Browne, David (October 4, 1991). "A Vinyl Farewell". Entertainment Weekly (86).
  6. Souvignier, Todd (2004). The World of DJs and the Turntable Culture. Hal Leonard Corporation. pp. 41–42. ISBN 978-0-634-05833-2.
  7. Negativland. "Shiny, Aluminum, Plastic, and Digital". Retrieved 2008-11-06.
  8. Plasketes, George (1992). "Romancing the Record: The Vinyl De-Evolution and Subcultural Evolution". Journal of Popular Culture 26 (1): 110,112. doi:10.1111/j.0022-3840.1992.00109.x.
  9. 1 2 The Register – The Indestructible Music Format
  10. ARIA – 2007 Sales
  11. ARIA – 2009 Sales
  12. ARIA – 2009/2010 Sales
  13. 1 2 ARIA – 2010/2011 Sales
  14. ARIA – 2012 Sales
  15. Musikindustrie – BVMI official figures
  16. 1 2 Billboard – BVMI Germany 2009 Figures
  17. Heise – BVMI 2011 Figures
  18. Miz – Musikwirtschaft
  19. IFPI – Sales 2002–2013 Sales
  20. MAHASZ – 2007 Sales
  21. MAHASZ – 2008 Sales
  22. MAHASZ – 2009 Sales
  23. MAHASZ – 2010 Sales
  24. MAHASZ – 2011 Sales
  25. MAHASZ – 2012 Sales
  26. MAHASZ – 2013 Sales
  27. MAHASZ – 2014 Sales
  28. RIAJ – 2010 Sales
  29. NVPI – Marktinformatie
  30. Verkoopstijging vinyl grotendeels te danken aan Record Store Day
  31. Promusicae – 2008/2009 Figures
  32. Promusicae – 2010/2011 Figures
  33. DE LA MUSICA 2012_WEB_ok.pdf Promusicae – 2011/2012 Figures
  34. BPI – All UK figures 2007–2013
  35. Rolling Stones – Radiohead/NMH Help Vinyl Sales
  36. Sonicstate – Vinyl LP Sales Up 33%
  37. Rolling Stone – Vinyl Sales
  38. Hits Daily Double – THE FALL & RISE OF THE VINYL ALBUM
  39. Digital Music News – United States 2012 Vinyl Sales
  40. Hits Daily Double – THE FALL & RISE OF THE VINYL ALBUM
  41. Hits Daily Double – THE FALL & RISE OF THE VINYL ALBUM
  42. 2015 NIELSEN MUSIC U.S. REPORT
  43. Billboard – German Figures
  44. Kunststoffe International – Revival On The Black Market
  45. New York Times – Building A House Of Wax In Cleveland
  46. Hypebot – US Sales Could Be 6X Higher
  47. CMU – Soundscan May Be Under Reporting
  48. News Wire NZ – Increase In Vinyl In Auckland
  49. Numerama – Face Au CD En Declin
  50. Venturebeat – US Music Sales Grew In 2012
  51. Hypebot – Top 10 Vinyl Albums 2012
  52. Rolling Stone – Abbey Road Sales
  53. Rolling Stone – Abbey Road Sales
  54. Houston Press – Record Sales Down
  55. Billboard – 2012 Best Selling Albums
  56. Billboard – 2012 Best Selling Albums
  57. Billboard – Vinyl Album Sales Hit High
  58. Billboard – Vinyl Album Sales Hit High
  59. 2015 NIELSEN MUSIC U.S. REPORT
  60. I Need That Record!
  61. Last Shop Standing
  62. Sound It Out
  63. Vinylmania
  64. Black Canyon – Faszination Vinyl
  65. BBC – Joy of the Single
  66. BBC – The 12 Inch Single
  67. BBC – 78 Revolutions
  68. The Guardian – BBC Radio 6 Music Vinyl New Years Day
  69. 1 2 3 About Record Store Day
  70. Passey, Brian (February 26, 2011). "Vinyl records spin back into vogue". USA Today. Retrieved 2 March 2011.
  71. Musicweek – Record Store Day Vinyl 2013
  72. "New chart for record shop sales". The Independent (Independent News & Media). 18 April 2012. ISSN 0951-9467. OCLC 185201487. Archived from the original on 3 May 2012. Retrieved 20 April 2012.
  73. "Independent record store chart launched in the UK". London: BBC News. 17 April 2012. Archived from the original on 3 May 2012. Retrieved 20 April 2012.
  74. Kreisler, Laura (17 April 2012). "The new Official Record Store Chart is go!". London: Official Charts Company. Archived from the original on 3 May 2012. Retrieved 20 April 2012.

External links

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