Tupperware Brands

Tupperware Brands Corporation
Public (NYSE: TUP)
Founded 1946
Headquarters Orlando, Florida, USA
Key people
 Rick Goings, Chairman and CEO
Products Food Storage, Kitchen Preparation, Serving, Microwave, On-the-Go, Baking, Cookware, Cutlery, cosmetics, personal care products
Revenue Increase$2,300.4 million (2010) [1]
Increase US$ 326.5 million (2010)[1]
Increase US$ 225.6 million (2010)[1]
Total assets Increase US$ 2,015.8 million (2010)[1]
Total equity Increase US$ 789.8 million (shareholders' equity) (2010)[1]
Number of employees

13,500 (2010) [1]

industry = Consumer Products, Direct selling, Household goods
Slogan Confidence
Website www.tupperwarebrands.com

Tupperware Brands Corporation, formerly Tupperware Corporation, is an American multinational direct sales company.

The company was ranked equal # 2 in Fortune's Most Admired Home equipment and furnishings section.[2]

History

Tupperware Brands Corporation was founded as The Tupperware Company in 1946 in South Grafton, Massachusetts by Earl Tupper. In 1958, Tupper sold The Tupperware Company for $16 million to Rexall and the company's headquarters were moved to Orlando, Florida. In December 2005, Tupperware Corporation changed its name to Tupperware Brands Corporation to reflect the company's increasing product diversity.

Brands

A decade after starting business in the United States, Tupperware expanded into Europe. By 1965, the company had a presence in six European countries and then launched in Singapore, Japan and Australia. Tupperware also had sales offices in Africa and Latin America before 1970. After that, Tupperware Brands expanded to almost 100 countries around the world under seven brands connected to it: the brands Tupperware, Avroy Shlain, BeautiControl, Fuller, NaturCare, Nutrimetics and Nuvo.[3] In 2008, due to its success in developing the brand's name in China, India and Indonesia, Tupperware received awards for "Most Favored Brand by Women" and "Company with the Best Corporate Image."[4]

See also

References

  1. 1 2 3 4 5 6 "Form 10-K Annual Report". Tupperware Inc.
  2. ↑ Most Admired Industries, CNN, 2010.
  3. ↑ "Tupperware Brands | Worldwide Presence". Retrieved 5 December 2011.
  4. ↑ "Tupperware Receives Coveted Awards for Top Brand Recognition in Three Markets.".

External links


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