Trump: The Art of the Deal
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| Author |
Donald Trump Tony Schwartz |
|---|---|
| Country | USA |
| Language | English |
| Genre | Business |
| Publisher | Warner Books |
Publication date | November 1, 1987 |
| Media type | Hardback and paperback |
| Pages | 372 |
| ISBN | 978-0446353250 |
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Trump: The Art of the Deal is a 1987 book by business magnate Donald Trump. Part memoir and part a business advice book, it reached #1 on the New York Times Bestseller list and held a position in the list for 51 weeks.[1]
It was the first book by Donald Trump.[2] Trump was persuaded to write the book by Conde Nast owner Si Newhouse after the May 1984 issue of the Newhouse magazine GQ, with Trump appearing on the cover, sold well.[1][3] The book was co-written by journalist Tony Schwartz and published on November 1, 1987 by Warner Books.
The book was published three years before Trump's financial decline in 1991.[4] Trump's self-promotion, best-selling book and media celebrity status led one commentator to call him "a poster-child for the 'Greed is Good' 1980s".[5] The phrase "Greed is Good" was from the movie Wall Street which was released a month after The Art of the Deal.
Synopsis
In the book, Trump writes about his childhood, his work in Brooklyn prior to moving to Manhattan and building The Trump Organization out of his studio apartment, developing the Hyatt Hotels and Trump Tower, renovating Wollman Rink, and other projects.[6]
The book also contains an 11-step formula for business success inspired by Norman Vincent Peale's The Power of Positive Thinking.[1] The steps include #1 "Think Big", #7 "Get the Word Out", #10 "Contain the Costs".[1]
Copies sold
The number of copies sold has been the subject of speculation in a number of sources. Trump asserted in his 2016 Presidential run that Art of the Deal is "the No. 1 selling business book of all time."[7] Some sources report it sold over 1 million copies.[1] In a more detailed analysis by Linda Qiu in the Tampa Bay Times, other business books were found to have sold many more copies than Art of the Deal.[8] Qiu noted it was impossible to find exact sales figures, but gave a range of possibilities based on known claims and facts. Compared to six other famous business books, Art of the Deal ranked in 5th place according to their analysis.[8]
Donald Trump's The Art of the Deal: The Movie
Aspects of the book were used as the basis for the 2016 parody film, Donald Trump's The Art of the Deal: The Movie.
References
- 1 2 3 4 5 Timothy L. O'Brien (2005). TrumpNation: The Art of Being The Donald. Grand Central Publishing. p. 69-70. Retrieved November 20, 2014.
- ↑ Ralph Novak (February 29, 1988). "Picks and Pans Review: Trump: the Art of the Deal". People. Retrieved November 21, 2014.
- ↑ GQ. May 1984. Success Issue. Donald Trump, Sandra Bernhard, Bobby Short.
- ↑ John Tierney (March 6, 1991). "'Art of the Deal,' Scaled-Back Edition". New York Times. Retrieved November 21, 2014.
- ↑ James Brian McPherson (2006). Journalism at the End of the American Century, 1965-present. Greenwood Publishing Group. p. 101. Retrieved November 23, 2014.
- ↑ Trump: The Art of the Deal Paperback
- ↑ Mark Krotov (July 27, 2015). "Should President Obama and the Iran negotiators have read Trump: The Art of the Deal?". Melville House Publishing. Retrieved July 28, 2015.
- 1 2 Linda Qiu (July 6, 2015). "Is Donald Trump's Art of the Deal the best-selling business book of all time?". Tampa Bay Times. Retrieved July 28, 2015.