Tru Thoughts

Tru Thoughts

Founded	1999
Founder	Robert Luis & Paul Jonas
Genre	Electronic
Country of origin	UK
Location	Brighton
Official website	http://www.tru-thoughts.co.uk/

Tru Thoughts is an independent record label. It was formed in Brighton, UK in 1999 by Robert Luis of Deeds Plus Thoughts and Paul Jonas.^[1] It became, in one decade, one of the most famous and well respected labels in independent music world.^[2]^[3]

History

In September 1999, after the success of their night club the "Phonic: hoop and Shake Yer Wig", Paul Jonas & Robert Luis, two music-obsessed friends, decided to launch their own label.^[4]

From the improvised 'office', under Robert Luis' stairs, the new Tru Thoughts records started its history with their first 12" EP "Alarming Frequency". There followed many releases which step by step built on the success of the label, including Bonobo's Animal Magic (July 2000), Quantic's The 5th Exotic (June 2001) and Jon Kennedy’s debut album We’re Just Waiting For You Now (July 2001).^[5]^[6]

In 2005 Tru Thoughts were awarded Label Of The Year at the annual Gilles Peterson Worldwide Awards.^[7]

Will Holland, widely known as Quantic, has released under a number of monikers on the label; including projects such as Quantic, The Quantic Soul Orchestra, Flowering Inferno, The Limp Twins, Quantic and his Combo Barbaro and his 2012 collaboration Quantic & Alice Russell with the Combo Barbaro.^[8]

In 2009 Tru Thoughts celebrated its 10th birthday, with more than 200 releases, spotlighting an independent, eclectic and original music, acknowledged for its quality by music specialists.^[9]^[10]

Tru Thoughts has discovered various notable artists who have subsequently signed to other record labels; Bonobo and Treva Whateva signed to Ninja Tune, Chris Clark signed to Warp Records, Jon Kennedy to Grand Central Records, Chroma to LTJ Bukem's Good Looking Records and The Capoeira Twins signed to Timo Maas' Hope Recordings.^[11]

The label has a publishing company called Full Thought Publishing. The music from the label has been used on adverts for iTunes, Ford, MLB, Mercedes Benz, and Unilever and appeared on numerous TV programmes and films.^[12]

Extensions

From the initial Tru Thoughts Records were born three sublabels:^[13]

« Tru Thoughts 7 seven », specialize in funk and soul
« Unfold records », specialize in compilation releases
« Zebra Traffic », specialize in UK hip hop

Tru Thoughts organizes many parties in nightclubs between Brighton and London, and broadcasts on several radio stations.^[14]

Artists

Anchorsong
Azaxx
The Amalgamation Of Soundz
The Bamboos
Barakas
Belleruche
benji Boko
Beta Hector
Bonobo
The Broken Keys
Capoeira Twins
Deeds Plus Thoughts
Diesler
Domu
Flevans
Freddie Cruger & Anthony Mills Are Wildcookie
Freddie Cruger aka Red Astaire
Galaxian

Hidden Orchestra
Hint
Hot 8 Brass Band
Humble Munk
Jon Kennedy
Jumbonics
Jung Collective
Kinny / Kinny & Horne
Kylie Auldist
Lanu
The Limp Twins
Lizzy Parks
Maddslinky
Maga Bo
Mangataot
Mark de Clive-Lowe
Mawglee
Me&You
Milez Benjiman
Natural Self

Nirobi & Barakas
Nostalgia 77 / Nostalgia 77 Octet / Nostalgia 77 Sessions feat. Keith and Julie Tippett
Quantic / Quantic and his Combo Bárbaro / Quantic Presenta Flowering Inferno / The Quantic Soul Orchestra
Peshay
Riz MC
Rodney P
Alice Russell
Saravah Soul
Spanky Wilson
Steady
Stonephace
TM Juke / TM Juke And The Jack Baker Trio
Treva Whateva
Unforscene
Unitone
Youngblood Brass Band
Zed Bias
Zero dB

Discography

Compilation albums

When Shapes Join Together (25 October 1999, Cat. no: TRU002)
When Shapes Join Together 2 (28 January 2002, Cat. no: TRU026)
Heavyweight Rib Ticklers (Compiled by Mr. Scruff) (11 February 2002, Cat no: UNFOLDCD001)
Phonic Hoop (Compiled by Robert Luis) (18 July 2002, Cat. no: UNFOLDCD002)
When Shapes Join Together 3 (21 October 2002, Cat. no: TRUCD035)
Vocalise (Compiled by Robert Luis) (11 November 2002, Cat. no: UNFOLDCD003)
Mono – When Shapes Join Together Mix (Compiled by Quantic) (5 April 2003, Cat. no: TRUCD044)
Shapes One Horizontal & Vertical CD (1 September 2003, Cat. no: TRUCD045)
Shapes Yellow (2 November 2004, Cat. no: TRU/ZEB 002)
Shapes Red (6 June 2005, Cat. no: TRUCD 091)

Tru Thoughts 10 Year Anniversary

*Tracklisting CD1 – DOWNTEMPO :

01. Bonobo – Terrapin
02. Nostalgia 77 – Quiet Dawn feat. Beth Rowley
03. Alice Russell – Hurry On Now feat. TM Juke
04. Natural Self – The Rising feat. Andreya Triana
05. Milez Benjiman – Chop That Wood
06. Hint – One Woman Army feat. Laura Vane
07. Quantic & Nickodemus feat. Tempo & The Candela Allstars – Mi Swing Es Tropical
08. Bonobo – Kota
09. Lizzy Parks – Raise The Roof
10. The Limp Twins – Sunday Driver
11. Hot 8 Brass Band – What's My Name? (Rock With The Hot 8)
12. Flevans – The Notion feat. Sweet Laredo
13. The Nostalgia 77 Octet – Musical Silt
14. Quantic Presenta Flowering Inferno – Cuidad Del Swing
15. Kinny – Desire feat. Nostalgia 77
16. Freddie Cruger aka Red Astaire – Pushing On feat. Linn

*Tracklisting CD2 – CLUB :

01. Saravah Soul – Nao Possa Te Levar A Serio
02. The Quantic Soul Orchestra – Super 8
03. The Bamboos – Step It Up feat. Alice Russell
04. Quantic – Transatlantic
05. TM Juke – Come Away feat. Sophie Faricy
06. Lanu – Dis-Information
07. Natural Self – Shake Down
08. Belleruche – Northern Girls
09. Alice Russell – All Over Now
10. Quantic – Mishaps Happening (Prins Thomas edit)
11. Nirobi & Barakas – Bungee Jump Against Racism
12. TM Juke & The Jack Baker Trio – Party Favours feat. Gecko Turner
13. Kylie Auldist – Community Service Announcement
14. Quantic – Don't Joke With A Hungry Man feat. Spanky Wilson
15. Me&You – The Hoop Loop
16. The Broken Keys – The Witch

*Tracklisting CD3 – EXCLUSIVES :

01. Quantic Presenta Flowering Inferno – Time Is The Enemy
02. Domu – We Can
03. Flevans – The Second Bite
04. Azaxx – Disco Bimbo
05. Hint – Tape Packs
06. Quantic – Only a Little While Here
07. Saravah Soul – Alforria
08. The Bamboos – Turn It Up feat. Lyrics Born
09. Freddie Cruger aka Red Astaire – Boogie Down Hagsätra
10. Barakas – Spitfire
11. Stonephace – Singularity
12. Kylie Auldist – No Use (Acoustic Version)

References

↑ "Discogs". Tru Thoughts. Retrieved 2008-04-24.
↑ "BBC "Brighton's Thu Thoughts is easily one of the UK's best independent labels..."". Tru Thoughts.
↑ "ParisDJ ""Tru Thoughts has gone from strength to strength in its ten years, establishing itself as one of the leading independent labels in UK right now. Here's to another ten." – Simon Green aka Bonobo (Ninja Tune)"". Tru Thoughts.
↑ "ParisDJ". Tru Thoughts.
↑ "ParisDJ". Tru Thoughts.
↑ "Fonkadelica". Tru Thoughts.
↑ Gilles Peterson Worldwide Awards 2005 Looking Back - http://www.gillespetersonworldwide.com/2012/01/worldwide-awards-2005-looking-back/
↑ Will Holland's various monikers listed here - http://www.tru-thoughts.co.uk/artists
↑ "Ecoute moi bien". Tru Thoughts.
↑ Adams, Owen (24 February 2009). "The Guardian Label of Love". Tru Thoughts (London).
↑ "Fonkadelica". Tru Thoughts.
↑ Full Thought Showreel - http://www.youtube.com/watch?v=hP3cRgSt9x4 and http://www.fullthought.co.uk/
↑ "Samurai.fm". Tru Thoughts.
↑ "Funandfloor Robert Luis" (PDF). Tru Thoughts.

External links

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