Toyota Canada Inc.

Toyota Canada Inc. (TCI)

Type	Subsidiary of Toyota Motor Corporation
Industry	Automotive
Founded	1964
Headquarters	Toronto, Ontario
Area served	Canada
Key people	Seiji Ichii (CEO)
Products	Mainstream/Performance vehicles Automotive parts
Brands	Toyota, Lexus, Scion
Services	Vehicle leasing, Vehicle service, Automotive finance
Owner	Toyota Motor Corporation (51%) Mitsui & Co. Ltd. (49%)
Number of employees	700 (TCI) 11,000 (Toyota & group companies) 24,000 (All Toyota companies & Dealers)
Parent	Toyota Motor Corporation
Website	toyota.ca lexus.ca scion.ca

Toyota Canada Inc. (TCI) is the exclusive distributor of Toyota, Lexus and Scion cars, SUV’s and trucks in Canada. Founded in 1964, Toyota has sold more than 4 million vehicles in Canada through a national network of 285 Toyota, Lexus and Scion dealerships. TCI’s head office is located in Toronto, Ontario, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver. In January 2013, TCI became a subsidiary of Toyota Motor Corporation (TMC) with 51% ownership share and Mitsui & Co. Ltd. as minority 49% shareholder.^[1] The current CEO and president of Toyota Canada is Seiji Ichii who replaced Yoichi Tomihara on January 1, 2012.^[2] In October 1990, TCI expanded its operations to begin selling luxury vehicles to Canadians through the Lexus brand. Twenty years later, in October 2010, TCI further expanded its sales operations to begin selling Scion branded vehicles in Canada. As of July 2014, there are 247 Toyota, 38 Lexus, and 92 Scion franchises in Canada.^[3]

In 2014 half (50.0%) of all Toyota vehicles sold in Canada were built at Toyota Motor Manufacturing Canada, Inc. (TMMC) while 83.0% of all Toyota vehicles sold in Canada were produced at one of Toyota's 14 plants throughout North America. By comparison, in 2001 only 32.1% of Toyota vehicles sold in Canada were produced in Canada and only 45.1% were produced in North America. As of December 2013, Toyota, its group companies and dealerships have invested more than CDN $9 Billion in Canada and employ more than 24,000 Canadians from coast-to-coast.^[4]

Toyota Canada Inc Head Office in Toronto, ON

Beginning September 2014, Toyota celebrated its 50th Anniversary in Canada. The anniversary festivities began with the introduction of a special edition 2015 Toyota Corolla S and special edition 2015 RAV4 sporting unique Canadian interior and exterior features and paint colours. Only 2000 of each of these vehicles were produced for Canada.^[5]

Manufacturing & Engineering in Canada

Toyota operates two vehicle manufacturing facilities in Canada at Toyota Motor Manufacturing Canada, Inc. (TMMC) which build popular Toyota and Lexus vehicles for the North American market. The Toyota Corolla, Lexus RX 350 and Lexus RX 450h Hybrid are manufactured at TMMC’s North and South plant in Cambridge, Ontario. The Toyota RAV4 is manufactured at TMMC’s Woodstock, Ontario plant which was opened in 2007. The Toyota Matrix built at TMMC's Cambridge plant from 2002 ceased production in June 2014 while the Toyota RAV4 EV (electric vehicle for the North American market) built at TMMC's Woodstock plant from 2012 ceased production in August 2014.

Since opening in 1988, TMMC has built more than 6 million vehicles^[6] for Canadian and U.S. consumers with the vast majority (approximately 4.6 million) being exported to the United States. In September 2003, TMMC's Cambridge facility was expanded and became the first Toyota plant outside Japan to manufacture a luxury vehicle Lexus RX). Production was further expanded in 2014 to also produce the (Lexus RX 450h. It is expected to continue to be the only Lexus manufacturer outside Japan until Fall 2015 when Lexus ES 350 production is expected to commence at Toyota Motor Manufacturing Kentucky, Inc. (TMMK).^[7] In 2014, TMMC remains the largest Toyota plant in North America by production volume (579,411 vehicles) with a 15% increase in production versus 2013.

The Toyota's Canadian operation has received various awards and recognitions. TMMC's plant has earned 14 J.D. Power & Associates Plant Quality awards including SIX (6) Gold awards and TWO (2) coveted Platinum Plant Quality Award in 2011 and 2014 – the first Toyota plant outside Japan that has ever won this award.^[8][9]

Toyota also operates several parts manufacturing operations in Canada including Canadian Auto Parts Toyota, Inc. (CAPTIN), a wholly owned subsidiary of TMC which manufactures aluminum alloy wheels for the global market. Established in Delta, British Columbia in 1983, this 24,645 m2 facility produced approximately 1.7 million aluminum alloy wheels and employed 310 people in 2013.^[10] In August 2011, CAPTIN and the University of British Columbia announced a partnership to refine the manufacturing process for water-cooled die casting to produce stronger, lighter and lower-cost aluminum wheels.^[11]

Toyota Canada’s Cold Weather Testing Centre was established in 1974 in Timmins, Ontario to test vehicles from across Toyota’s global lineup to ensure optimal performance in extreme cold weather conditions. With the addition of a cold chamber, Toyota can test vehicles year-round in harsh sub-zero conditions to ensure that vehicles meet highest customer expectations.^[12]

Safety

Star Safety System

In 2011, Toyota introduced the Star Safety System™ as standard on every new vehicle. It features six advanced accident avoidance safety technologies:

1. Anti-Lock Braking System (ABS) - helps prevent brakes from locking up by "pulsing" brake pressure to each wheel to help you stay in control in emergency braking situations
2. Brake Assist - is designed to detect sudden or "panic" braking and adds the full pressure needed to help prevent a collision
3. Electronic Brake Force Distribution (EBD) – helps keep the vehicle more stable and balanced when braking
4. Vehicle Stability Control (VSC) - helps prevent wheel slip and loss of traction by reducing engine power and applying brake force to the wheels that need it
5. Traction Control - helps maintain traction on wet, icy, loose or uneven surfaces by applying brake force to the spinning wheel(s)
6. Smart Stop Technology - automatically cuts engine power and allows the brakes to take precedence over the accelerator when both pedals are pressed at the same time

In January 2011, Toyota launched the Collaborative Safety Research Center (CSRC) to serve as a catalyst for the advancement of auto safety in North America. Toyota shares its talent, technology and data with many research partners, including the University of Toronto, who focus on some of the most pressing issues of the day, from improving driver-and-vehicle command interfaces to advanced pre-crash notification systems. Most importantly, Toyota shares the results of its research so that the entire automotive industry can benefit.^[13]

Toyota also partners with other stakeholders engaged in road safety research, in the development of safe driving programs and new safety technologies, and in hands-on driver education. The Traffic Injury Research Foundation (TIRF) is Canada's road safety research institute. Since 2002, Toyota Canada has partnered with TIRF to conduct studies and develop educational resources for young drivers and, more recently, turned the focus to helping all Canadians better understand the often complex and wide ranging safety technologies in today's automobiles.^[14]

kartSTART is a hands-on driver's education program that uses go-karts to introduce young drivers to the demands and dynamics of life behind the wheel.^[15]

Advanced Technology Powertrains

TCI markets hybrid electric vehicles under the Toyota and Lexus brands throughout Canada, including the Prius, the world’s first mass-produced gas-electric hybrid vehicle. Since the launch of the Prius in Canada in 2000, Toyota and Lexus have added an additional 10 hybrids and 1 hybrid plug-in vehicle to its Canadian model line-up:

1. Toyota Prius
2. Toyota Prius c
3. Toyota Prius v
4. Toyota Camry Hybrid
5. Toyota Prius Plug-in Hybrid
6. Toyota Highlander Hybrid
7. Lexus CT 200h
8. Lexus ES 300h
9. Lexus GS 450h
10. Lexus LS 600h L
11. Lexus RX 450h
12. Lexus NX 300h

Since the introduction of the Toyota Prius in 2000, more than 75% of all hybrid vehicles sold in Canada were made by Toyota. In September 2014, Toyota celebrated the sale of its 100,000th hybrid vehicle in Canada. Toyota estimates that Toyota and Lexus hybrids have saved Canadians almost 260 million litres of fuel - the equivalent of 103 Olympic-sized swimming pools.^[16]

Environment

Since 2001, Toyota Canada Inc. has maintained ISO 14001 registration for an effective environmental management system (EMS).^[17] TCI’s head office was the first Toyota facility in North America to achieve this certification. TCI has established a Corporate Environmental Policy^[18] which outlines its commitment towards continually reducing the daily impact of all its activities, services and operations. TCI also contributes to the publication of an annual North American Environmental Report^[19] on progress, success, and future inspirations. A number of Toyota’s Canadian dealerships have also achieved LEED® Gold Standard, one of the strictest levels of LEED certification, thanks to the many environmentally sensitive and leading-edge measures they added to their dealerships.

Since 2000, through the Toyota Evergreen Learning Grounds, Toyota Canada and its dealerships have contributed over $2.5 million in grants to more than 3000 unique schools and impacted more than 1 Million students through projects that transform barren school grounds into green outdoor classrooms. TCI’s program brings together three of Toyota’s cherished goals — making things greener, fostering community involvement, and inspiring environmental awareness in a new generation.^[20]

Notes

External links

• Toyota Canada Inc.
• Lexus Canada
• Scion Canada