Tom Cassell

Tom Cassell

Cassell in 2014
Born Tom Cassell
Manchester, England
Nationality British
Other names TheSyndicateProject, Tom Syndicate, Syndicate
Occupation YouTuber, Streamer, Gamer
Known for Videos on Youtube and Twitch
Home town Manchester

Tom Cassell, also known as TheSyndicateProject, Tom Syndicate or sometimes simply Syndicate, is a British YouTuber and vlogger.[1]

On 17 August 2014, Cassell reached 1 million followers to his Twitch channel, the first person to do so.[2][3]

Career

Cassell started his YouTube channel, TheSyndicateProject on 3 September 2010.[4] As of August 2015 the channel has 9 million subscribers and 1.7 billion video views, and is the 45th most subscribed on the website.[5] The channel was originally built on Halo and Modern Warfare 2 let's play videos, but came to prominence with the release of the Call of Duty: Black Ops "zombies" mode, and further grew due to the series 'The Minecraft Project'.[4][6][7] Cassell also operates a second channel, SyndicateCentral, which consists primarily of vlogs.

Cassell runs a Twitch channel which, as of February 2015 has over 1.7 million followers, making it the most followed channel on the website.[2][3] Cassell is also influential through social media, with over 1 million followers on Twitter and over half a million on Instagram.[8]

In November 2014 Cassell, along with fellow YouTuber Adam Montoya (SeaNanners), in cooperation with media company 3BlackDot launched a multi-channel network, Jetpak, aiming for a more fair payment model for the revenue made.[9][10][8]

In August 2015, Gamasutra reported that Cassell and Montoya may have violated Federal Trade Commission guidelines on disclosures for YouTubers due to publishing multiple let's play videos of 3BlackDot's game Dead Realm without disclosing their financial ties to the product.[11]

Personal life

Cassell left school after taking his A-levels at Hyde Clarendon college and decided against university to concentrate on his YouTube channel.[7][12]

References

  1. ↑ Manning, Sanchez (27 March 2012). "I'm Lovin' It: Teen who posted gaming commentaries on internet quits McDonalds job and school after becoming YouTube sensation". Daily Mirror. Retrieved 3 September 2013.
  2. 1 2 Hilliard, Kyle (6 October 2014). "Streaming Tips From Twitch's Most Followed User, Syndicate". GameInformer. Retrieved 11 November 2014.
  3. 1 2 Hern, Alex (26 August 2014). "Amazon's $1bn deal for video streaming site Twitch is latest battle with Google". The Guardian. Retrieved 11 November 2014.
  4. 1 2 Porter, Will (11 October 2012). "An audience with Syndicate". Eurogamer. Retrieved 11 November 2014.
  5. ↑ "YouTube Top 100 Most Subscribed Channels List". Vidstatsx.com. Retrieved 2015-08-05.
  6. ↑ Dowling, Kevin (17 June 2012). "Got up, played, went to zoo, banked £60,000". The Sunday Times. Retrieved 11 November 2014.
  7. 1 2 Waugh, Rob (16 January 2014). "How I got six million viewers on YouTube – and turned it into a full-time job". Yahoo News. Retrieved 11 November 2014.
  8. 1 2 Bloom, David (22 July 2014). "3BlackDot Hybrid Firm Emerges From Stealth Mode With Ex-'Duck Dynasty', Machinima Execs, Top YouTubers". Deadline.com. Retrieved 11 November 2014.
  9. ↑ Yang, Melissah (6 November 2014). "3BlackDot Launches Multichannel Network". Los Angeles Business Journal. Retrieved 11 November 2014.
  10. ↑ Ellingson, Annlee (6 November 2014). "Ex-Machinima execs launch boutique MCN Jetpak". L.A. Biz. Retrieved 11 November 2014.
  11. ↑ Wawro, Alex (August 19, 2015). "Dead Realm publisher disregards FTC disclosure guidelines for YouTubers". Gamasutra. UBM plc. Retrieved August 21, 2015.
  12. ↑ "Tutor inspires YouTube sensation". Hyde Clarendon Sixth Form College. 3 December 2013. Retrieved 11 November 2014.
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