Today's Housewife

Today's Housewife was an American women's magazine in the early 20th century.

History and profile

The magazine was first published in February 1917 by the Canton Magazine Co., through the consolidation of Today's Magazine (founded 1905) with The Housewife (founded 1882).[1][2][3] Advertising of the time period boasted an initial circulation in excess of 1 million. Publisher and editor George A. McClellan managed and owned the publication.[4][5][6] It appears the publication changed its name to Today's Housewife and Woman and Home in 1927 and Today's Woman and Home in January 1928.[7][8]

References

  1. ↑ Mott, Frank Luther. A history of American magazines, Vol. 4], p. 366 (1957)
  2. ↑ Today's Housewife (advertisement), Munsey's Magazine (January 1918)
  3. ↑ (30 November 1916). Today's Housewife (advertisement), Printer's Ink
  4. ↑ (7 November 1924). Publisher is injured, dies, Evening Independent
  5. ↑ What the magazines are doing, The Advertising Age and Mail, December 1916, p. 36
  6. ↑ (29 December 1917). McClellan Now at the Head, Fourth Estate, p. 23
  7. ↑ TODAY'S HOUSEWIFE Magazine Profile, magazineart.com, Retrieved 26 September 2014 (page last updated 22 August 2007)
  8. ↑ Note, The Writer, p. 65 (1928) ("Today's Woman and Home--18 East Eighteenth street, New York, is the new name of Today's Housewife, beginning with the January issue")
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