Thrillophilia

Thrillophilia
Web address Thrillophilia.com
Slogan Adventure Travel Simplified
Commercial? Yes
Type of site
 Travel website
Available in English
Owner Chitra Gurnani and Abhishek Daga
Launched 2009
Revenue Increase 3 Crore (FY 2012–13)
Alexa rank
 14440 (February 2015)[1]
Current status Online

Thrillophilia is an Indian Adventure Travel company headquartered in Bangalore, Karnataka. It was founded by Chitra Gurnani and Abhishek Daga in 2009. In its initial years, Thrillophilia focused on online sales of adventure tours but it later expanded to ground operations and now conducts a variety of tours, experiences, adventure activities and things to do in the Indian subcontinent.

Thrillophilia’s travel explorers travel across to curate best local experiences and handpick the best local guides and vendors to give you a complete offbeat experience. It competes with TravelTriangle with its marketplace model. Thrillophilia aims to change tourism for the long-term benefit of tourists and travel industry.

The corporate outdoor and experiential learning model adopted by Thrillophilia has proven to be of great significance since it was fairly new concept in India.[2]

History

Thrillophilia was founded in 2009 by Abhishek Daga, alumnus of the IIT BHU and Chitra Gurnani alumnus of the Indian School of Business and DA-IICT.[3] Initially they used word of mouth and Digital marketing to popularize their company.[4] A few months later, the company sold its trip to Ladakh on Thrillophilia.com. Today, as per Alexa traffic rankings, Thrillophilia is among the top 20 Travel Web sites and has been credited with India's largest adventure travel website with more than 400 tours on website.[5] Thrillophilia claims to have had at least 70% growth every quarter since its founding.[6] The company started with eco tours and experiential tours in 2011 branched out to selling corporate tours, activity honeymoon trips and weekend getaways.[6][7] Further in 2012, Thrillophilia added wildlife getaways. As of today, Thrillophilia employs over 30 people.[8]

Funding

Initially bootstraped with ₹1,500,000[9] Thrillophilia has since then twice raised funding from Angel funds.

Locations

The company's headquarters is located in Bangalore's HSR Layout neighbourhood. Thrillophilia has offices, warehouse and customer service centers across India. It's warehouses are also located in Bangalore's HSR Layout neighbourhood.

Products

Thrillophilia started with selling online adventure tours in 2009,[10] and soon jumped into ground operations and starting conducting their own tours across India. In 2012, product launches included many tours for corporate customers, which have been a revenue booster.

See also

References

  1. ↑ "Thrillophilia.com Site Info". Alexa Internet. Retrieved 2012-08-02.
  2. ↑ "What's muzzling adventure sports in India? - Page2 - The Economic Times". Economictimes.indiatimes.com. 2011-11-10. Retrieved 2012-09-16.
  3. ↑ "Emphasis Added : Followup File: Thrillophilia". Youngworldrising.com. 2010-03-08. Retrieved 2012-09-16.
  4. ↑ "The Chronicle: Interview with Mr. Abhishek Daga (Chemical 2007), Co-founder of Thrillophilia". ITBHUGlobal.org. 2009-12-20. Retrieved 2012-09-16.
  5. ↑ "101 Must do Thrilling Adventure Activities in India - Press Release". Digital Journal. 2012-03-22. Retrieved 2012-09-16.
  6. 1 2 "Indians Taking to Adventure Travel is on the Rise - Press Releases - DNA". Dnaindia.com. 2012-08-07. Retrieved 2012-09-16.
  7. ↑ "Add some thrill to your summer! - DNA - English News & Features - Lifestyle & Leisure". dnasyndication.com<. 2012-06-15. Retrieved 2012-09-16.
  8. ↑ "About Thrillophilia". Thrillophilia.com. Retrieved 2012-09-16.
  9. ↑ Vishal Khandelwal. "Interview With Abhishek Daga Of Thrillophilia.jCom". copywriterinindia.com. Retrieved 15 June 2011.
  10. ↑ Trip, The (2010-09-02). "Tumble down golden sand dunes". Mid-day.com. Retrieved 2012-09-16.

External links

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