The Rebel Media

The Rebel Media
Launched February 14, 2015 (2015-02-14)
Slogan "Fearless"
Country Canada
Language English
Headquarters Toronto, Ontario
Website www.therebel.media

The Rebel Media (or The Rebel) is a Canadian online political and social commentary media platform founded in February 2015 by former Sun News Network host Ezra Levant following the demise of the 24-hour news and opinion cable channel. The Rebel Media broadcasts its content on the Rebel Media YouTube channel and the therebel.media webpage.

The project emulates American radio host and commentator Glenn Beck's subscription based online service TheBlaze.[1][2] Former Sun News Network parliamentary correspondent Brian Lilley and former SNN reporter Marissa Semkiw have joined the outlet.[3] Former SNN host Michael Coren was briefly with the project but left after a week.[4] Gavin McInnes is also a contributor.

Levant argued that his online production would be unencumbered by the regulatory and distribution difficulties faced by Sun News Network and that its lower production costs would make it more viable.[5] A crowdfunding campaign raised roughly CAD 100,000 for the project.[6]

In the summer of 2015, the channel, led by Levant, launched a campaign to boycott Tim Hortons, a chain of Canadian coffee shops, after it rejected in-store ads from Enbridge due to complaints from customers opposed to the oil pipeline projects being promoted by the ads.[7][8]

In August 2015 The Rebel Media joined the top one thousand of Canadian websites. As of January 1st, 2016, it is ranked as the 26,534th most popular website worldwide and 748th in Canada per Alexa Internet.[9] In February 2016, its number of YouTube subscribers exceeded eighty thousand.[10]

References

  1. ↑ "Ezra Levant's 'The Rebel' Launches From Commentator's Living Room". Huffington Post. February 19, 2015. Retrieved February 20, 2015.
  2. ↑ "Former Sun News host Ezra Levant launching his own conservative website following network’s demise". National Post. February 18, 2015. Retrieved February 20, 2015.
  3. ↑ "The Rebels". TheRebel.Media. Retrieved February 20, 2015.
  4. ↑ https://twitter.com/michaelcoren/status/572119209649553410
  5. ↑ Gerson, Jen.'Former Sun News host Ezra Levant launching his own conservative website following network's demise'. National Post, February 24, 2015. http://news.nationalpost.com/2015/02/18/former-sun-news-host-ezra-levant-launching-his-own-conservative-website-following-networks-demise/, retrieved February 24, 2015
  6. ↑ Metro Staff.'Ezra Levant crowdfunds latest media venture after Sun News goes dark.' February 26, 2015, http://metronews.ca/scene/1298118/ezra-levant-crowdfunds-latest-media-venture-after-sun-news-goes-dark/, retrieved March 2, 2015
  7. ↑ "Tempest in a Tim Hortons cup: Enbridge ad debacle births a boycott". Globe and Mail. June 5, 2015. Retrieved June 11, 2015.
  8. ↑ "Tax Season Tim Hortons yanks Enbridge ads, sparks Alberta backlash". CBC News. June 4, 2015. Retrieved June 11, 2015.
  9. ↑ "How popular is therebel.media?". Alexa.com. Amazon.com. Archived from the original on 2016-01-01. Retrieved November 4, 2015.
  10. ↑ "About The Rebel media channel". YouTube.
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