The Partners (brand consultancy)

The Partners
Industry Brand consultancy
Founded London 1983 (1983)
Founders Aziz Cami
Keren House
David Stuart
Malcolm Swatridge
Nick Wurr
Headquarters London, New York, Singapore
Key people
Jim Prior (CEO),
Greg Quinton (ECD),
Claire Robinson (CCO), Natalie Clark (CFO)
Number of employees
75

The Partners was founded in 1983 in London by a group of five designers: Aziz Cami, Keren House, David Stuart, Malcolm Swatridge and Nick Wurr, who named the business ‘The Partners’ to celebrate their creative collaboration. The company is one of the longest established brand and design consultancies in London.[1] In 1992 Aziz Cami became the youngest President of D&AD, Design and Art Direction, British association for design and advertising. David Stuart, also President of D&AD (2001), is a co-author of a seminal book on graphic design, A Smile in the Mind, published by Phaidon Press in 1995.[2]

A Smile in the Mind

"A Smile in the Mind: Witty thinking in graphic design" is a graphic design book, co-written by Beryl McAlhone and The Partners' co-founder David Stuart. Published in 1996 by Phaidon Press it became an authority on graphic design[3] and is included on the design curriculum reading list.[4] It analyses the intricate thought processes behind the apparently forward images and explores so-called 'witty thinking', playfulness with ideas, words playing against images, and unexpected connections prompting new insights. The book, featuring work from over 300 designers in the USA, Britain, Europe and Japan, and a series of in-depth interviews with the world's top designers, including Ivan Chermayeff, Milton Glaser and John Gorham suggests how to get inspiration.[2]

Work

Throughout its history, The Partners has worked with many household names, including Harrods (1998), NatWest (1995-1998), House of Fraser (1995-1998, 2004-2007), Warner Brothers (1995-1998, 2003), Freshfields Bruckhaus Deringer (1997-1999), Clifford Chance (1999-2003), Marks & Spencer (2011), McKinsey & Company (2000-2003), Allen & Overy (2000-2005), Pfizer (2006), Jaguar (2001-2004), De Beers (2009), BBC[5] (2003-2008), Ford (2002-2003), Anglo American[6] (2000), Wedgwood[6] (1995-2003), London Symphony Orchestra[6] (2001-2003), Saks Fifth Avenue (2005), The National Gallery,[7][8] (2004-2010), eBay (2008-2011), Network Rail (2009-2015), Carnegie Hall (2011), Vodafone (2010-2012), Investec[9] (2012-2015), British Heart Foundation[10](2012-2014), UBS (2013-2014), Argos (2013-2015), The Connaught[11] (2014-2015), AirAsia[12](2011-2015), Coca Cola (2014-2015) and Colgate-Palmolive (2011-2015).

The Partners advises Deloitte Global Executive team on the strategic development of Deloitte brand.[13]

The Partners supports non-profit organisations with pro-bono work,[5] including The Prince’s Trust,[14] United Nations Decade of Action for Road Safety, Consortium for Street Children,[15] Made in Britain initiative,[16] The Prince’ Foundation for the Children and the Arts,[17] Theirworld,[18] Fine Cell Work,[19] Tusk Conservation Awards from Tusk Trust,[20] A World At School[21] and #UpForSchool global education movement,[22] and works with a selected number of start up entrepreneurs on a bro bono basis.

The company has been awarded over 650 creative industry awards, including D&AD Black[23] and Yellow Pencils, Cannes Lions International Festival of Creativity,[24] the Art Director’s Club of New York and Communication Arts.[25]

Bibliography

References

  1. Relph-Knight, Lynda. "Graphic Equaliser". www.designweek.com. Retrieved 1 Feb 2001.
  2. 1 2 Stuart, David; McAlhone, Beryl (1996). A Smile in the Mind (1 ed.). Phaidon Press Ltd. ISBN 0714833282.
  3. "Victoria and Albert Museum. Graphics & advertising reading list".
  4. "Ravensbourne College of Design and Communication. Course Handbook 2005-2006" (PDF).
  5. 1 2 Kingsley, Patrick (2 June 2011). "Brainstorms and Breakdancing: How to create a creative workplace". The Guardian. Retrieved 2 June 2011.
  6. 1 2 3 "11 logo designs from The Partners". www.logodesignlove.com. Retrieved 10 June 2008.
  7. "The Grand Tour. Thanks and Credits". www.thegrandtour.org.
  8. Kennedy, Maev (13 June 2007). "The National Gallery's Grand Tour is it's best show ever". The Guardian. Retrieved 13 June 2007.
  9. "New Website for Investec Asset Management". www.bizcommunity.com. Retrieved 14 October 2013.
  10. Montgomery, Angus. "How the British Heart Foundation became a 'fighting' brand". www.designweekc.om. Retrieved 2 September 2014.
  11. Burgoyne, Patrick (November 2014). "Making Magic in Mayfair" (November 2014). Creative Review. pp. 23–26.
  12. "Dawn of the Dragon". www.airasia.com. Retrieved 2 March 2012.
  13. Dowdy, Clare (3 August 2011). "Design Space: Energy Saving-App". Financial Times. Retrieved 3 August 2011.
  14. "The Partners & The Prince's Foundation". www.creativebloq.com. Retrieved 31 Jan 2012.
  15. Richardson Taylor, Anna. "The Partners draws attention to street children". www.creativereview.co.uk. Retrieved 16 April 2013.
  16. "Made in Britain: About Us". www.madeingb.org. Retrieved 15 Jan 2013.
  17. Cowan, Katy. "The Partners adds the face to Face Britain". www.creativeboom.co.uk.
  18. "Piggybank Kids becomes Theirworld". www.theirworld.org. Retrieved 10 December 2013.
  19. "Fine Cell Work Sewn Guidelines". www.dandad.org.
  20. Vit, Armin. "New logo and identity for Tusk Conservation Awards by The Partners". www.underconsideration.com. Retrieved 1 December 2014.
  21. "A World At School".
  22. "Huffington Post. UpForSchool Global Education".
  23. "D&AD celebrates six black pencil winners". www.digitalartsonline.co.uk. Retrieved 16 March 2008.
  24. Cassidy, Anne. "Cannes 2012: Twelve UK agencies shortlisted for Design Lions". www.campaignlive.co.uk. Retrieved 19 June 2012.
  25. "Communication Arts 2014 Design Winners". www.commarts.com. Retrieved 1 December 2014.
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