The Barbarian Group
| Digital Agency, held by Cheil Worldwide | |
| Industry | Advertising, Marketing |
| Founded | 2001 |
| Headquarters | New York, New York, USA |
Number of locations | 2 |
Area served | World wide |
Key people |
Founders: Robert Hodgin Rick Webb Jay Sun Brian Costello Benjamin Palmer |
| Parent | Cheil Worldwide (Samsung Group) |
| Website | http://www.barbariangroup.com/ |
The Barbarian Group is an interactive marketing firm founded in Boston, but currently headquartered in New York, with an office in San Francisco. Founded in 2001, the company reportedly works with traditional agencies and clients on the development of ordinary and viral web marketing. Past projects include the Subservient Chicken for Burger King, AnyFilms for Samsung, and the Beer Cannon for Milwaukee's Best. In late 2009, the company sold a majority stake to Cheil Worldwide.[1] In the summer of 2012 the company closed its Boston office.[2]
In October 2013, Sophie Kelly was named CEO of The Barbarian Group, succeeding co-founder Benjamin Palmer.[3]
Software
The Barbarian Group has released a few software titles.
References
- ↑ PR Newswire "Cheil Worldwide Acquires The Barbarian Group"(http://www.prnewswire.com/news-releases/cheil-worldwide-acquires-the-barbarian-group-78340257.html)
- ↑ Agency Spy "Barbarians Shutting Down Shop in Boston"(http://www.mediabistro.com/agencyspy/barbarians-shutting-down-shop-in-boston_b32987)
- ↑ Bruell, Alexandra (21 October 2013). "Sophie Kelly Succeeds Benjamin Palmer as CEO of The Barbarian Group". Advertising Age.
External links
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