The Agenda Project: America the Beautiful
The Agenda Project: America the Beautiful In May 2011, The Agenda Project, New York-based non-profit political organization, released its “America the Beautiful” campaign, also known as “Granny off the Cliff.”[1][2] The video was created in response to Rep. Paul Ryan’s proposed Medicare cuts, as part of The Path to Prosperity, the Republican Party’s long-term budget proposal.[3]
The video dramatizes Paul Ryan’s proposal to privatize Medicare. The video – which shows an elderly woman getting thrown off a cliff – asserts that the Ryan plan will hurt elderly Americans.
Overview
The Agenda Project is a progressive public policy advocacy organization whose mission is to make regular Americans the driver of public policy. The Agenda Project is the publisher of the Daily Agenda – an on-line hub for the progressive movement. Erica Payne, the founder of the Agenda Project, is a political strategist, communications expert, policy analyst, and author.
Media coverage
The campaign garnered major media coverage, including:
- Over 145,000 views on YouTube[4]
- 8.9 million media impressions
- Featured on The O’Reilly Factor on FoxNews[5]
- Played five times on The Sean Hannity Show on FoxNews[6]
- Featured on The Caucus political blog of The New York Times[7]
- Featured on The Ed Show on MSNBC [8]
References
- ↑ Shahid, Aliyah. "'Grandma' thrown off cliff by Paul Ryan lookalike in anti-GOP Medicare ad made by The Agenda Project", NY Daily News, May 20, 2011, accessed June 20, 2011.
- ↑ Rothberg, Peter. "Is America Still Beautiful without Medicare?", The Nation, May 18, 2011, accessed June 20, 2011.
- ↑ Shear, Michael D. "The ‘Mediscare’ Revolving Door", The New York Times, May 26, 2011, accessed June 20, 2011.
- ↑ Granny Off the Cliff - YouTube
- ↑ Sally Kohn on The O'Reilly Factor - It's the message that matters! - YouTube
- ↑ Agenda Project Ad Discussed on Hannity - YouTube
- ↑ The Parties' Medicare Rhetoric Turns, Again - NYTimes.com
- ↑ Granny Off the Cliff on the Ed Show - YouTube