TV-aksjonen

TV-aksjonen is an annual national Norwegian fund raising event for various charity purposes which has been arranged since 1974. It is arranged by NRK in collaboration with a chosen organisation. The fund raising happens in several ways. It is mainly executed by approximately 100,000 volunteers knocking on people's houses with a certified collection box to all of Norway's 1.8 million houses and apartments. People can donate directly to the box when a representative of TV-aksjonen comes to their home. Besides this, donations are given by companies and persons directly to the fund raising through a telephone line or by transferring money directly to a certain bank account. NRK also hosts a live auction to the benefit of event. The fund raising also endures for some time after the official day as well. The organisation/purpose who will receive the money is decided by a fund raising committee at NRK. TV-aksjonen as a phenomena

For 2015, the Rainforest Foundation Norway is the receiver of all the money collected by TV-aksjonen.^[1][2]

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