TMP Worldwide Advertising and Communications
 | |
| Industry | Advertising |
|---|---|
| Founded |
1967 (ancestor firm) August 31, 2006 (spun off) |
| Headquarters | New York City |
Key people | Michelle Abbey, President & CEO |
| Products | Recruitment advertising |
| Website | www.jobsattmp.com |
TMP Worldwide Advertising & Communications, LLC is an independent recruitment advertising agency Headquartered in New York City. TMP has offices throughout North America, Europe and Asia, and network partners on offices around the world.
TMP is focused on providing organizations communications strategies for their employment offerings. TMP was formerly a division of Monster Worldwide, becoming an independent company in 2006.
Advertising Age ranked TMP as #31 on its annual list of the “Top Digital Ad Firms” and #90 on its annual list of “Top U.S. Ad Agencies.”[1]
History
In 1967, Andrew McKelvey founded Telephone Marketing Programs (TMP)[2] a “directional marketing company,” focused on Yellow Pages advertising for large, multi-site clients. In 1993, McKelvey partnered with Recruitment Advertising specialist Don Tendler of Davis & Dorand to launch a Recruitment Division for TMP.
In 1995 TMP's Recruitment Division acquired The Monster Board and Online Career Center (OCC). TMP Worldwide went public in 1996 and its career websites grew and eventually merged as Monster.com in 1999. TMP Worldwide was officially renamed Monster Worldwide in 2003, with Monster and TMP Worldwide as “sister divisions.” The former eResourcing and Executive Search divisions of TMP also spun off to create Hudson Highland Group. To further clarify the evolution of businesses with separate missions, the original Yellow Pages directional marketing division was sold in 2005.
Further spin-offs were many of the European operations of TMP Worldwide in the course of 2005 and 2006, generally to local management buyouts, the largest of these being the UK and Ireland operation in May 2006.
On August 31, 2006 TMP Worldwide senior management and VSS Mezzanine Partners, an investment fund managed by Veronis Suhler Stevenson (VSS), a private equity and mezzanine capital fund management company, purchased the assets of TMP Worldwide Advertising and Communications, encompassing North America and India, from Monster Worldwide.
In May 2007, TMP hosted a Network in World [3] job fair where job seekers and recruiters engaged in all the activities of a real-life job fair, but within the Second Life virtual world.[4]
In September 2007, TMP acquired UK-based People in Business Limited (PIB), an employer brand consultancy firm. PIB’s offerings include consulting services on the areas of employer brand research, proposition development and internal communications. PIB’s Simon Barrow and Richard Mosely wrote a book published in 2005 titled, “The Employer Brand, Bringing the Best of Brand Management to People at Work”.
In December 2008, TMP acquired aia, an employment and recruitment communications firm based in London. Winning over 50 RAD & CIPD Awards in the last 5 years, aia was named GRAMIA's Recruitment Agency of the Year for both 2007 [5] and 2008.[6]
External links
References
- ↑ Advertising Age 2008
- ↑ http://www.tmp.com/who-we-are/#/history/
- ↑ http://www.tmp.com/portfolio_success.aspx?id=34
- ↑ Wall Street Journal 2007
- ↑ http://www.gramia.co.uk/page/previous_winners.html
- ↑ http://www.gramia.co.uk/page/2008_winners_1.html