Swachh Bharat Abhiyan
Swachh Bharat Abhiyan (SBA) | |
---|---|
स्वच्छ भारत अभियान | |
![]() | |
![]() PM Modi launches the Swachh Bharat Abhiyan | |
Slogan | One step towards cleanliness |
Country | India |
Prime Minister | Narendra Modi |
Launched |
2 October 2014 Rajghat, New Delhi |
Website |
swachhbharat |
Status: Active |
![]() |
This article is part of a series about Narendra Modi | |
---|---|---|
Global Contributions National
Works |
Swachh Bharat Abhiyan (Hindi: स्वच्छ भारत अभियान, English: Clean India Mission and abbreviated as SBA or SBM for "Swachh Bharat Mission") is a national campaign by the Government of India, covering 4,041 statutory cities and towns, to clean the streets, roads and infrastructure of the country.[1][2][3]
The campaign was officially launched on 2 October 2014 at Rajghat, New Delhi, where Prime Minister Narendra Modi himself cleaned the road. It was performed in remembrance of Mahatma Gandhi's words. It is India's biggest ever cleanliness drive and 3 million government employees and school and college students of India participated in this event.[4][5] The mission was started by Prime Minister Modi, who nominated nine famous personalities for the campaign, and they took up the challenge and nominated nine more people and so on. It has been carried forward since then with people from all walks of life joining it.
Background
With effect from 1 April 1999, the Government of India restructured the Comprehensive Rural Sanitation Programme and launched the Total Sanitation Campaign (TSC) which was later (on 1 April 2012) renamed Nirmal Bharat Abhiyan (NBA).[6][7]
On 2 October 2014, Prime Minister Narendra Modi launched the Swachh Bharat Mission, which aims to eradicate open defecation by 2019, thus restructuring the Nirmal Bharat Abhiyan.[7]
Objectives
![](../I/m/PM_chairs_meeting_on_Mission_Swacch_Bharat_(15069521337).jpg)
![](../I/m/PM_reviews_preparations_for_launch_of_Mission_Swachh_Bharat_(15314130751).jpg)
This campaign aims to accomplish the vision of a 'Clean India' by 2 October 2019, the 150th birthday of Mahatma Gandhi. Specific objectives are:
- Elimination of open defecation
- Conversion of unsanitary toilets to pour flush toilets (a type of pit latrine, usually connected to two pits)
- Eradication of manual scavenging
- 100% collection and processing/disposal/reuse/recycling of municipal solid waste
- A behavioural change in people regarding healthy sanitation practices
- Generation of awareness among citizens about sanitation and its linkages with public health
- Supporting urban local bodies in designing, executing and operating waste disposal systems
- Facilitating private-sector participation in capital expenditure and operation and maintenance costs for sanitary facilities.
Program components
![](../I/m/PM_Modi_launches_the_Swachh_Bharat_Abhiyaan_(2).jpg)
The components of the programme as listed in the SBM guidelines are:
- Construction of individual sanitary (mostly pit latrines) for households below the poverty line with subsidy (80%) where demand exists.
- Conversion of dry latrines (pit latrines without a water seal) into low-cost sanitary latrines.
- Construction of exclusive village sanitary complexes for women providing facilities for hand pumping, bathing, sanitation and washing on a selective basis where there is not adequate land or space within houses and where village panchayats are willing to maintain the facilities.
- Setting up of sanitary marts.
- Total sanitation of villages through the construction of drains, soakage pits, solid and liquid waste disposal.
- Intensive campaign for awareness generation and health education to create a felt need for personal, household and environmental sanitation facilities.
- End of manual scavenging of garbage.
Toilets
The program plans to construct 12 crore toilets in rural India by October 2019, at a projected cost of ₹1.96 lakh crore (US$29 billion).[8] Prime Minister Narendra Modi spoke of the need for toilets in his 2014 Independence Day speech stating,
Has it ever pained us that our mothers and sisters have to defecate in open? Poor womenfolk of the village wait for the night; until darkness descends, they can`t go out to defecate. What bodily torture they must be feeling, how many diseases that act might engender. Can't we just make arrangements for toilets for the dignity of our mothers and sisters?— Narendra Modi
Modi also spoke of the need for toilets in schools during the campaign for 2014 Jammu and Kashmir state elections stating,
When the girl student reaches the age where she realises this lack of female toilets in the school she leaves her education midway. As they leave their education midway they remain uneducated. Our daughters must also get equal chance to quality education. After 60 years of independence there should have been separate toilets for girl students in every school. But for the past 60 years they could not provide separate toilets to girls and as result the female students had to leave their education midway.[9]— Narendra Modi
As of May 2015, 14 companies including Tata Consulting Services, Mahindra Group and Rotary International have pledged to construct 3,195 new toilets. As of the same month, 71 Public Sector Undertakings in India supported the construction of 86,781 new toilets.[10]
Between April 2014 and January 2015, 31.83 lakh toilets were built. Karnataka led all States in construction of toilets under the programme, while Punjab built the least.[8] As of August 2015, 80 lakh toilets have been constructed under the program.[11]
Finance
In the 12th Five Year plan (2012–17), the previous UPA government allocated ₹37159 crore (US$5.5 billion) for rural sanitation under its Nirmal Bharat Abhiyan scheme. The UPA used ₹4724 crore (US$700 million) of allocated funds, leaving the Modi government with ₹32435 crore (US$4.8 billion). The programme has also received funding and technical support from the World Bank, corporations as part of corporate social responsibility initiatives, and by state governments under the Sarva Shiksha Abhiyan and Rashtriya Madhyamik Shiksha Abhiyan schemes.[8] Swachh Bharat Abhiyan is expected to cost over ₹62000 crore (US$9.1 billion).[3][12]
Ambassadors
![](../I/m/ManishaKoirala13.jpg)
![](../I/m/Cyclist_on_nationwide_yatra_to_generate_awareness_about_Swachhta_Abhiyan%2C_calls_on_Prime_Minister_Narendra_Modi.jpg)
Selected public figures
Modi selected 9 public figures to propagate this campaign.[13][14] They are:
- Sachin Tendulkar
- Priyanka Chopra
- Anil Ambani
- Aamir Khan
- Salman Khan
- Shashi Tharoor
- Kapil Sharma
- Katrina Kaif
- Virat Kohli
- Rahul Khandelwal
and the team of the television series Taarak Mehta Ka Ooltah Chashmah
Urban Development Minister M. Venkaiah Naidu picked up a broom to help clean the cyclone-hit port city of Visakhapatnam in the southern state of Andhra Pradesh, as part of the cleanliness campaign.[15][16]
Civil servants like Rohini Sindhuri (IAS) are doing well to promote the SBA campaign.
Brand ambassadors
Venkaiah Naidu listed brand ambassadors in various fields:
On 2 October 2014, Prime Minister Modi nominated nine people including
- Comedian Kapil Sharma,
- Former captain of Indian cricket team Sourav Ganguly
- Former IPS officer Kiran Bedi for taking forward his 'Swachh Bharat Abhiyaan'.
- Padmanabha Acharya, Nagaland Governor
- Sonal Mansingh, classical dancer
- Ramoji Rao of Eenadu group
- Aroon Purie of the India Today group.
He also nominated some organisations, including the Institute of Chartered Accountants of India, Eenadu and India Today besides dabbawala of Mumbai, who deliver home-made food to lakhs of people in the city.
On 8 November 2014, Modi carried the message to Uttar Pradesh and nominated another set of nine people for the state.[19][20]
More than 3 million government employees and school and college students are to participate in the drive.[4][21]
Criticism
Some regard the motives of Prime Minister Modi as purely political. The prime minister nominated people who were supposed to do some cleaning-up. They would then nominate others, and so slowly the whole of India would be involved. Thus, anyone seeing a participant in the scheme, especially a celebrity, would inevitably link their actions to Modi, building up his reputation.[22]
Other activities
Run
A Swachh Bharat Run was organized at the Rashtrapati Bhavan on 2 October 2014. According to a statement from the Rashtrapati Bhavan around 1500 people participated and the event was flagged off by President Pranab Mukherjee. Participants in the run included officers and their families.[23]
Apps
- The Times of India published an article on how "Desi companies beat Facebook in 'Swachh' apps race".[24]
- Vocativ wrote of one such app that it could change the relationship between government and people.[25]
- Inc42 Magazine published another article on the vision of Clean India Apps.[26]
Real-time monitoring
The government will be launching a nationwide real-time monitoring system for toilets constructed under the Swachh Bharat Abhiyan. For this the government of India is bringing awareness among the people through quite good advertisements . With this system, the government aims to attain a 100% open defecation free India by 2019.[27]
Updates from NGOs
While growing interest in progress of the mission, both private as well as government started releasing progress reports. Swachh Bharat App Tumblr Feed[28] provides updates from Individual groups, corporates & twitter users in general about group cleaning events, status of cleanliness across India or opinions on the objectives of Clean India mission.A recent study by Public Affairs Centre finds that participation of beneficiaries in their toilet construction ensures better usage.[29]
Society and culture
Media
- TheBetterIndia.com published an article on updates on Silent Swachhata Revolution[30] led by children In over 1 Lakh Villages In India during the 16–22 March Cleanliness awareness week led by Govt of India & how a citizen can inform the Prime Minister of India about garbage issues [31] via twitter based app.
- NIT Rourkela PhD students and Sacred Heart School Students,Tumkur have made a short film on Swachh Bharat, conveying the message that Swachh Bharat is not a one-day event but should be part of life, in order for the goal of a clean India to be achieved.[32]
- The Indo Nepal Doctors Association has also taken inspiration from the Prime Minister of India and on 3 January 2015 launched Swachh Bharat Nepal - Swasth Bharat Nepal Abhiyan at the Indo-Nepali border region of Sunauli-Belihiya, which is the entry to the birthplace of the Buddha, Lumbini, Nepal.
- Swachh Bharat App has "Swachh Bharat Updates".section to showcase daily crowd-sourced updates(songs, videos & news) on Clean India initiatives from across the country.
Latest list of clean cities of Swachh Bharat Abhiyan
Leaders : Rank City 1 Mysuru 2 Chandigarh 3 Tiruchirapalli 4 New Delhi Municipal Council 5 Visakhapatnam 6 Surat 7 Rajkot 8 Gangtok 9 Pimprichindwad 10 Greater Mumbai 11 Pune 12 Navi Mumbai 13 Vadodara 14 Ahmedabad 15 Imphal Aspiring Leaders: Rank City 16 Panaji 17 Thane 18 Coimbatore 19 Hyderabad 20 Nagpur 21 Bhopal 22 Allahabad 23 Vijayawada 24 Bhubaneswar 25 Indore 26 Madurai 27 Shimla 28 Lucknow 29 Jaipur 30 Gwalior 31 Nashik 32 Warangal 33 Agartala 34 Ludhiana 35 Vasai-Virar Acceleration required: Rank City 36 Chennai 37 Gurgaon 38 Bengaluru 39 South Muncipal Corporation of Delhi 40 Thiruvananthapuram 41 Aizawl 42 Gandhinagar 43 North MCD 44 Kozhikode 45 Kanpur 46 Durg 47 Agra 48 Srinagar 49 Amritsar 50 Guwahati 51 Faridabad 52 East MCD 53 Shillong Slow Movers: Rank City 54 Hubbali-Dharwad (Karnataka) 55 Kochi 56 Aurangabad 57 Jodhpur 58 Kota 59 Cuttack 60 Kohima 61 Dehradun 62 Ranchi 63 Jabalpur 64 Kalyan Dombivili (Maharashtra) 65 Varanasi 66 Jamshedpur 67 Ghaziabad 68 Raipur 69 Meerut 70 Patna 71 Itanagar 72 Asansol 73 Dhanbad
See also
References
- ↑ "Swachh Bharat campaign should become mass movement: Narendra Modi". The Economic Times. Retrieved 2 October 2014.
- ↑ "PM reviews preparations for launch of Mission Swachh Bharat". Retrieved 7 October 2014.
- 1 2 "Swachh Bharat: PM Narendra Modi launches 'Clean India' mission". Zee News. Retrieved 2 October 2014.
- 1 2 "Swachh Bharat Abhiyan: PM Narendra Modi to wield broom to give India a new image". The Times of India. Retrieved 2 October 2014.
- ↑ "As it happened: PM Narendra Modi's 'Swachh Bharat Abhiyan'". Retrieved 2 October 2014.
- ↑ "Time to clean up your act", Hindustan Times
- 1 2 "Nirmal Bharat Abhiyan failed to achieve its desired targets: CAG", Mint, 16 December 2015
- 1 2 3 "Swachh Bharat Abhiyaan: Government builds 7.1 lakh toilets in January". timesofindia-economictimes.
- ↑ "Swachh Bharat Abhiyaan: PM Modi govt builds 7.1 lakh toilets in January". Firstpost.
- ↑ "Saffron Agenda for Green Capitalism? - Swarajya". Swarajya.
- ↑ "PM Modi fulfils promise of 80 lakh toilets, but not many takers in rural India".
- ↑ "PM Modi's 'Swachh Bharat Abhiyan' set for mega launch Thursday; schools, offices gear up for event". Zee News. Retrieved 2 October 2014.
- ↑ "PM Modi's Swachh Bharat Abhiyan: Anil Ambani dedicates himself to the movement". 2 October 2014. Retrieved 2 October 2014.
- ↑ "PM launches Swachh Bharat Abhiyaan". 2 October 2014. Retrieved 2 October 2014.
- ↑ "Venkaiah Naidu picked up the broom to clean cyclone-hit port city of Visakhapatnam - indtoday.com - indtoday.com". indtoday.com. Archived from the original on 24 October 2014.
- ↑ KUMAR Venkaiah Naidu picked up the broom to clean cyclone-hit port city of Visakhapatnam
- 1 2 admin. "swachh bharat brand ambassador List". Telangana State Portal - Latest News Updates.
- ↑ "Lakshmi Manchu Is Telangana Swachh Bharat's Brand Ambassador" MovieNewz.in,Retrieved 04.09.2015
- ↑ "PM India". Prime Minister's Office. 8 November 2014. Retrieved 27 November 2014.
- ↑ "Press Information Bureau". Press Information Bureau, Government of India. 8 November 2014. Retrieved 27 November 2014.
- ↑ "Swachh Bharat campaign is beyond politics, PM Narendra Modi says". The Times of India. Retrieved 2 October 2014.
- ↑ "Clean India campaign hides dirty politics".
- ↑ "Swachh Bharat Run organized at Rashtrapati Bhavan". The Times of India.
- ↑ "Desi companies beat Facebook in 'Swachh' apps race". The Times of India.
- ↑ "This Indian App Could Change How People Talk To Their Government". Vocativ.
- ↑ "This App Is Trying To Keep The Indian Streets Clean". Inc42.
- ↑ "Swachh Bharat goes hi-tech, govt to track toilet use with iPads". The Hindu. 31 December 2014.
- ↑ "Swachh Bharat App - News, Videos, Songs & Opinions on Clean India".
- ↑ "PAC • Benchmarking Citizen Report Card On NBA/SBM". pacindia.org. Retrieved 2015-11-17.
- ↑ "IN PHOTOS: The Silent Swachhata Revolution Led By Children In Over 1 Lakh Villages In India".
- ↑ "Don’t see a Swachh Bharat around you? Use this App to Inform the PM Directly!". TheBetterIndia.com.
- ↑ "Swachh Bharat- Make it your Life Style !!!". NIT Rourkela-Cinematics.
External links
Media related to Swachh Bharat Abhiyan at Wikimedia Commons
- "Swachh Bharat Updates".
- "Ministry of Urban Development (MOUD)".
- "INB Ministry".
- "PM India Official".
- "Swachh Bharat Gramin".
- "Ministry of Drinking Water & Sanitation".
- "Ministry of External Affairs".
- "Swachh Bharat Website".
- "Swachh Bharat Urban".
- "Nirmal Bharat - Swachh Bharat".
- "Toilet Beneficiary".
- "Swachh Bharat Mobile App".
- "Swachh Bharat - How to Donate".
|
|