Surrender (Cash Cash song)

"Surrender"
Single by Cash Cash
Released September 16, 2014 (2014-09-16)
Format Digital download
Genre EDM, progressive house
Length 3:28
Label Big Beat / Atlantic
Cash Cash singles chronology
"Lightning"
(2014)		 "Surrender"
(2014)

"Surrender" is a song by American electronic trio Cash Cash, featuring uncredited guest vocals from American artist Julia Michaels, and was released on 16 September 2014.[1] It will be included in their yet unnamed upcoming album.

Background and composition

JP Makhlouf, one of the members of Cash Cash, said that "Working on this song brought out a lot of incredible emotions."[2] While the title may refer to the act of giving act, Jean Paul of Cash Cash has stated that "Surrendering is usually seen as something negative or a sign of defeat, but this song shows a different side of things. Sometimes it’s the fight that kills you. Sometimes you don’t even know what you’re fighting for. Sometimes surrendering can set you free!"[2][3] The track clocks at 3 minutes 28 seconds and features the vocal by Julia Michaels.

"Surrender" was promoted by the group through a Twitter campaign, #SurrenderToCashCash. The group encouraged fans to change their Twitter profile pictures to white flags to mirror the single's cover art. Fans who tweeted the hashtag may be tweeted, followed, or even have their Twitter profile "taken over" by the group.[4]

Reception

Nylon has described that the song is infectious and shows maturity despite its youthful sounds.[5] Idolator stated that "their winning formula of hearty female vocals that float over a throbbing, synth-laden beat...is a fun reminder of those sun-drenched summer memories."[6] Entertainment Weekly said that "Surrender" is "original, infectious, vibrant."[7] Earmilk meanwhile raved that it "...catches the ear immediately, is light, bubbly, interesting."[8]

Noah Galloway used it in his final dance during the season finale of Dancing with the Stars, U.S. Season 20, on May 19, 2015.[9]

Music video

The lyric video for "Surrender" was released on 7 October 2014,[10] while the official video premiered on 15 January 2015.[11]

References

  1. ↑ "iTunes - Music - Surrender - Single by Cash Cash". Itunes.apple.com. 2014-09-16. Retrieved 2015-03-17.
  2. 1 2 "Cash Cash ‘Surrender’ Single Premiere: Listen/Stream". Billboard. Retrieved 2015-03-17.
  3. ↑ "Cash Cash Explain True Meaning of New Single ‘Surrender’". Ryan Seacrest. 2015-01-21. Retrieved 2015-03-17.
  4. ↑ "Alesso Advances, Cash Cash Debuts on Dance/Electronic Charts". Billboard. Retrieved 2015-03-17.
  5. ↑ landon peoples — January 14, 2015 (2015-01-14). "Video Premiere: Cash Cash "Surrender" | NYLON MAGAZINE". Nylon.com. Retrieved 2015-03-17.
  6. ↑ Riggs, Jonathan. "Cash Cash’s "Surrender": Listen To The Trio’s New Single | Music News, Reviews, and Gossip on". Idolator.com. Retrieved 2015-03-17.
  7. ↑ Vain, Madison (2014-09-17). "Cash Cash released a new single and made us a playlist". EW.com. Retrieved 2015-03-17.
  8. ↑ Evans, Steph (2014-09-16). "Cash Cash unleashes their next hit, "Surrender"". Earmilk. Retrieved 2015-03-17.
  9. ↑ "DWTS Season 20 Finale Results Noah Galloway and Sharna Fusion Dance Dancing with The Stars Finals".
  10. ↑ "Cash Cash - Surrender (Official Lyric Video)". YouTube. 2014-10-07. Retrieved 2015-03-17.
  11. ↑ "Cash Cash - Surrender (Official Video)". YouTube. 2015-01-15. Retrieved 2015-03-17.
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