Sunny Delight Beverages

Sunny Delight Beverages Co. is the creator of Sunny Delight, aka SunnyD. It spun off from Procter & Gamble in 2004. The company is owned by J.W. Childs Associates.^[1]

Headquarters

The company has one main headquarter located in Cincinnati, Ohio with a head count of 615 employees. Sunny Delight Beverages Co. 10300 Alliance Road, #500 Cincinnati, Ohio 45242

Manufacturing plants

There are 5 different manufacturing plants located in America:

·New Jersey: 10 Corn Road Dayton, New Jersey 08810-1527

·Texas: 4000 Howe Drive Sherman, Texas 75091

·Georgia: 7000 LaGrange Boulevard Atlanta, Georgia 30336

·California: 1230 North Tustin Avenue Anaheim, California 92807

·Massachusetts: 20 Harvard Road Littleton, Massachusetts 01460

Sustainability Efforts and Achievements

Sunny Delight has set goals in three sustainability areas: environmental, economic and social.^[2] A quote from their CEO states: “We pursue sustainability because it so strongly fits with the personal values of those who manage SDBC every day. We want our company to be a positive force in our communities and to become a well-respected citizen. We want our families to be proud of the work we do every day”^[3]

Environmental Efforts in 2013^[4]

Sunny Delight Beverages Company (SDBC) reduced packaging materials by 37 million pounds since 2005. Their corrugated reduction alone represented 26 million pounds.
94.5% of transportation miles were on SmartWay-certified carriers
Continued use of a compressed natural gas (CNG) delivery fleet in the Los Angeles area created annualized savings of 320,000 gallons of diesel fuel.
Realized a 23% reduction in carbon inventory versus previous year (in 2013)
Saw 13% reduction in per-unit non-product related water usage.
Reused, re-circulated or recycled 3.1 billion gallons of water in 2013.
Accomplished a 4.4% reduction in per-unit energy usage

Economic Achievements

SDBC seeks to increase profits through stewardship of resources and improvements in the taste, healthiness, and packaging of their products.

Recycling efforts are a revenue stream^[5]
Introduced three new products that they believe will help increase revenue and volume as consumers become aware of and purchase them: SunnyD pouches geared toward the lunchbox occasion; SunnyD Chillers to satisfy consumers during thirstquenching occasions; and Sparkling Fruit2O to provide consumers with the excitement of carbonation married with natural fruit flavors and a trusted brand name.^[6]
Significantly increased the use of aseptic packaging capability — a process generating great tasting, preservative free products.

Social Efforts^[7]

As of 2013, SDBC accomplished the following in employee health improvements:

Motivated healthy behavior changes by rewarding employees up to $300/year for maintaining/improving specific biometric measures.
Developed innovative competitions using employees’ Nike+Fuelbands to encourage exercise.

They also made significant contributions to local communities in the following ways:

Contributed $744,000 in monetary and product donations to more than 100 national and local organizations.
Donated another 234,000 books to classrooms through SunnyD Book Spree, for a total donation of more than $6 million worth of books since the program began in 2009.
Provided 85,000 meals to school children who rely on the school system for weekend meals through SunnyD’s Blessings in a Backpack promotion, which was a Partnership with the Blessings organization.

Sunny Delight Executive Team

John Childs-Chairman of the Board
William B. Cyr-President and CEO
William Schumaker-Chief Operating Officer and Chief Financial Officer
Michael Burton-Vice President
John R. Crosetti-Senior Vice President of US Sales
Ellen Iobst-Senior Vice President and Supply Chain Design and Chief Sustainability Officer
Rick Zimmerman-Senior Vice President Business Development and Innovation

Sunny Delight Leadership Team

Daniel W. Coester-Vice President of the Wal-Mart Team
Joe Shankland-Vice President of DSD and Co-Packing
Daniel Sileo-Vice President of Manufacturing
Timothy Voelkerding-Vice President and Treasurer
Sue Williams-Vice President of Engineering
Athena Wong-Vice President of Human Resources
Eddie Young- Vice President of Sales Planning

Products

SunnyD
SunnyD Baja (shelf-stable)
SunnyD Intense Sports
SunnyD Orange Blends
Fruit Simple
Elations
Veryfine
Fruit2O

History

1963 Sunny Delight founded in Florida by 2 dads, Howard Dick and Phil Grinnell.

1966 Purchased by Coca-Cola Bottling operation.

1970 First production of Sunny Delight Florida Citrus Punch in Mt. Dora, FL.

1982 Bottler sold Doric Foods to parent company, Coca-Cola.

1983 Coca-Cola sold Doric Foods to a joint venture between Charterhouse Group International and American Fruit Co., creating Sundor Brands Inc.

1989 Procter & Gamble acquired Sundor Brands Inc. and the growing Sunny Delight brand.

1997 SunnyD expanded into Canada.

1998 SunnyD expanded into Europe.

2004 Sunny Delight Beverages Co. established when J. W. Childs, a Boston-based private equity firm, acquired Sunny Delight brands from Procter & Gamble.*

2007 Elations U.S. national launch.

2007 Veryfine and Fruit2O acquired from Kraft.

2009 Bossa Nova acquired from founder.

2011 Sunny Delight Europe sold to Orangina Schweppes.

References

External links

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