Suitsupply

Suitsupply B.V.

Industry	Fashion/Apparel
Founded	Amsterdam, Netherlands (2000)
Founder	Fokke de Jong
Headquarters	Amsterdam, Netherlands
Number of locations	53 (2014)
Area served	worldwide
Products	Clothing Accessories
Website	Official website

Suitsupply is a men’s fashion brand founded in 2000 by Fokke de Jong in Amsterdam. Suitsupply is a vertically integrated company^[1] with stores in the Netherlands, the United States, the United Kingdom, Italy, Germany, Belgium, Latvia, Lithuania, Belarus, Canada, Russia and China. They are known for choosing unconventional retail locations.^[2][3] Suitsupply products are made in China and Italy.

History

Suitsupply was founded in 2000 out of Fokke de Jong’s dorm room when he was 26. De Jong still runs the company and operates as CEO. The company is privately held.

Awards and honors

Suitsupply has been named as among the best place to go shopping for suits in New York by New York Magazine,^[4] the coolest new store by GQ Magazine^[5] and ranked number one for suits by The Wall Street Journal.^[6]
Tim Gunn has named Suitsupply on his list of 12 things he can’t live without in Elle Decor.^[7]

Operations

Suitsupply Chicago Store on Rush Street

Suitsupply has an online store and brick-and-mortar stores in countries including Belarus, China, the Netherlands, Belgium, Germany, Italy, Latvia, Lithuania, Mexico, United Kingdom, Canada, Russia, Singapore, Switzerland, and the United States.^[8]

Suitsupply’s first store outside the Netherlands was opened in Antwerp in 2007, and in the same year a store was opened on Vigo Street, London. Suitsupply's headquarters are located in Amsterdam; they also have offices in New York and Shanghai.

Marketing campaigns

Suitsupply is well known for their photography and campaigns. Carli Hermes has been shooting all the Suitsupply campaigns since 2004. Some campaigns have caused a stir, such as Shameless,^{[9] [10]} Ambition and Not Dressing Women. Four photos from the Shameless campaign had to be removed from Suitsupply's website after a ruling by the Belgian advertising standards authority in which, amongst others, they critiqued the photos for portraying the woman as a sex object and/or as submissive to the man.^[11] For their latest campaign the Lunch atop a skyscraper photograph shot by Charles Ebbets was a source of inspiration^[12] and the images were shot against the skyline of New York.

Special collaborations

Suitsupply is official supplier of the Dutch Olympic team^[13] and was awarded best Olympic outfit in London 2012 by multiple websites including Yahoo Sports.^[14][15][16] Suitsupply is the official supplier of the Dutch Olympic Team and dressed athletes during the Olympics in Beijing 2008, Vancouver 2010 and London 2012.
In 2009 Suitsupply’s collection featured pocket squares made of Liberty (of London) fabrics. Suitsupply collaborated with UNIS on a capsule collection in 2010, as well as with Mackentosh and Lavenham. Suitsupply collaborated with Antonio Maurizi, an Italian shoemaker for a capsule collection of six shoes in 2012.

References