Steve MacLaughlin

Steve MacLaughlin

MacLaughlin speaking in Washington, D.C., 2011.
Born (1975-04-08) April 8, 1975
Residence Charleston, South Carolina, U.S.
Nationality American
Occupation Director of Blackbaud's Idea Lab, Author, Speaker
Website npENGAGE.com

Steve MacLaughlin (born 1975) is an American online fundraising expert, speaker,[1] and contributing author to several books dealing with the nonprofit sector.

Early life

MacLaughlin graduated from Indiana University in 1997 with a BA in political science and English. During his undergraduate days he had early experiments on the Web that garnered mentions in Yahoo! Internet Life magazine and Rolling Stone.[2] MacLaughlin later earned a Master of Science degree in Interactive Media from Indiana University.[3]

Career

MacLaughlin was a co-founder of Expidant, an interactive agency that produced successful online initiatives for Procter & Gamble, NCAA, Eli Lilly, Finish Line, Dow AgroSciences, Masco Corporation, and Thomson Multimedia.[4] Several of these online sites went on to win industry acclaim and awards.[5][6]

In 2001, MacLaughlin worked at Indiana University – Purdue University Indianapolis on the development of the self-assessment for the re-accreditation of a university based entirely on the Web.[7] He also taught a course on "Fundamentals of Managing Internet Development Projects" at Indiana University.[8] After joining Blackbaud in 2004, MacLaughlin spent time growing Blackbaud's interactive services group and later had product management responsibilities for the company's Internet product lines.[9]

MacLaughlin serves on the Nonprofit Technology Enterprise Network (NTEN) Board of Directors and supports its focus on both the growth and professionalism of the nonprofit technology field as well as building knowledge and information sharing capacity throughout the sector.[10] In 2010, MacLaughlin became a winner of Charleston SC's Forty Under 40 award.[11]

Speaking

MacLaughlin is a frequent speaker at events including the Association of Fundraising Professionals (AFP),[12] American Marketing Association (AMA)[13] Council for Advancement and Support of Education (CASE), Direct Marketing Association Nonprofit Federation (DMA),[14] Giving Institute Summer Symposium, Nonprofit Technology Enterprise Network (NTEN),[15] Institute of Fundraising National Convention, Civil Society Congress,[16] Resource Alliance’s Fundraising Online[17] and a keynote speaker at such events as the Crescendo Practical Planned Giving Conference.[18]

Expertise

MacLaughlin has been featured as a fundraising and nonprofit expert in many mainstream publications, including The New York Times,[19] The Washington Post,[20] The Los Angeles Times,[21] The Boston Globe,[22] The Chronicle of Philanthropy,[23] USA Today[24] and Bloomberg.[25] and has appeared on NPR.[26]

MacLaughlin has been an author and contributor to several reports including the 2011 Online Giving Report.[27] Several media outlets used this report as the basis for stories[28] about online giving trends, including slowing growth.[29] The 2012 Charitable Giving Report[30] examined overall giving trends in the United States. The report noted that charitable giving was up only 1.7% in 2012[31] and there was speculation that tax increases influenced giving.[32] The 2013 Charitable Giving Report once again analyzed overall fundraising and online giving trends in the United States.[33] The 2013 report found that Americans gave 4.9% more to charity during 2013 compared to 2012, while online giving had a double-digit increase.[34]

Writing

In 2010, John Wiley & Sons published a book Steve co-authored called Internet Management for Nonprofits: Strategies, Tools and Trade Secrets.[35] In 2007, MacLaughlin served as a contributing author in the John Wiley & Sons book People to People Fundraising: Social Networking and Web 2.0.[36]

MacLaughlin is a long-time contributor to the Blackbaud blog npENGAGE [37] including his annual review of nonprofit email subject lines.[38]

He has had original articles featured in many publications, including the Association of Fundraising Professionals "Advancing Philanthropy" magazine,[39] Philanthropy Journal,[40] Fundraising Success Magazine[41] and Civil Society.[42]


References

  1. ↑ "Blackbaud Offers Multiple Sessions, Social Panel Discussion". Bloomberg.com.
  2. ↑ "Unofficial P.J. O'Rourke Homepage". Rolling Stone. Retrieved July 1996. Check date values in: |access-date= (help)
  3. ↑ "Telecomment Summer 2010" (PDF). indiana.edu.
  4. ↑ "Expidant grows it all alone.". highbeam.com.
  5. ↑ "2011 Winners and Finalists". techpoint.org.
  6. ↑ "NCAA News Archive – 2001". ncaa.org.
  7. ↑ "NCA Steering Committee Meeting Minutes and Committee Members". IUPUI.edu. Retrieved October 24, 2002.
  8. ↑ "Fundamentals of Managing Internet Development Projects". Indiana.edu. Retrieved January 17, 2001.
  9. ↑ "Faith-Based Organizations Turn to Blackbaud to Strengthen Relationships with their Supporters both Off and Online". preweb.com.
  10. ↑ "Steve MacLaughlin Elected to NTEN Board of Directors". prweb.com.
  11. ↑ "Forty Under 40 2010 Winner: Steve MacLaughlin". charlestonbusiness.com.
  12. ↑ "Blackbaud to Celebrate Fundraising at AFP Conference". Blackbaud. Retrieved April 9, 2010.
  13. ↑ "2008 AMA Nonprofit Marketing Conference" (PDF). American Marketing Association. Retrieved July 14, 2008.
  14. ↑ "Brave New Multi-Channel World". Direct Marketing Association Nonprofit Federation. Retrieved January 2012.
  15. ↑ "5 Biggest Trends in Online Fundraising". NTEN. Retrieved April 2012.
  16. ↑ "Civil Society Congres 2010". Civil Society. Retrieved May 2010.
  17. ↑ "Single channel communication is dead – what the data tells us". The Resource Alliance. Retrieved May 2012.
  18. ↑ "Register Today for the 2012 Practical Planned Giving Conference!". Crescendo Interactive. Retrieved February 29, 2012.
  19. ↑ Wortham, Jenna (November 30, 2010). "A Facebook Founder Begins a Social Network Focused on Charities". nytimes.com.
  20. ↑ Gowen, Annie (November 27, 2012). "Organizers launch Giving Tuesday to help charities". washingtonpost.com.
  21. ↑ Guynn, Jessica (November 7, 2010). "These gift cards are for charitable giving". latimes.com.
  22. ↑ "Charitable Giving Goes High Tech". bostonglobe.com.
  23. ↑ Flandez, Raymund (October 27, 2010). "Risky December 31 Deadline for Year-End Fund Raising". The Chronicle of Philanthropy.
  24. ↑ "Telecommuting gets stuck in the slow lane". usatoday.com. June 25, 2001.
  25. ↑ "Fundraise.com to Streamline Giving, Sign Presidential Campaigns". bloomberg.com.
  26. ↑ "Giving Tuesday: The Start Of A Holiday Tradition". npr.org.
  27. ↑ "2011 Online Giving Report" (PDF). Blackbaud. Retrieved February 2012.
  28. ↑ Hopfensperger, Jean (6 November 2012). "Giving back, one click at a time". Minneapolis Star Tribute.
  29. ↑ "Study: Growth Of Online Giving Slowed In 2011". The Nonprofit Times. 16 February 2012.
  30. ↑ "2012 Charitable Giving Report" (PDF). Blackbaud. Retrieved February 2013.
  31. ↑ Cefalu, Christiana (4 February 2013). "Charitable Giving Up Just 1.7%". Barron's.
  32. ↑ Frank, Robert (5 February 2013). "Did 2013 Tax Hikes Slow Charitable Giving in 2012?". CNBC.
  33. ↑ "2013 Charitable Giving Report" (PDF). Blackbaud. Retrieved February 2014.
  34. ↑ Sullivan, Patrick (4 February 2014). "Giving Up 4.9%, With Online Shrinking as a Percentage". The NonProfit Times.
  35. ↑ "Internet Management for Nonprofits: Strategies, Tools and Trade Secrets". wiley.com.
  36. ↑ "People to People Fundraising: Social Networking and Web 2.0 for Charities". wiley.com.
  37. ↑ "npENGAGE". Blackbaud.
  38. ↑ "400 More Email Subject Lines from End of Year Fundraising". Blackbaud.
  39. ↑ "Eureka! Data-Driven Nonprofits Find Gold". Association of Fundraising Professionals.
  40. ↑ "Three nonprofit predictions for 2011". philanthropyjournal.org.
  41. ↑ "Are You Counting or Are You Measuring?". fundraisingsuccessmag.com.
  42. ↑ "The five pillars of online". civilsociety.co.uk.
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