Stand Up to Cancer

SU2C logo

Stand Up To Cancer (S↑2C) is a charitable program of the Entertainment Industry Foundation (EIF). SU2C aims to raise significant funds for translational cancer research through online and televised efforts. Central to the program is a telethon that was televised by three major broadcast networks (ABC, NBC, CBS) in over 170 countries on September 5, 2008. SU2C raised over $100 million after that evening's broadcast.[1]

History

Stand Up To Cancer started in autumn 2007, by a group of women who had been affected by cancer. The group believes by merging the recourse of the media and entertainment industries into a single operation they would be able to fight against this disease, in a more profound way.[2]

Stand Up To Cancer was formally launched on May 27, 2008. Current members of the SU2C Council of Founders and Advisors (CFA) include Katie Couric, Sherry Lansing, Kathleen Lobb, Lisa Paulsen, Rusty Robertson, Sue Schwartz, Pamela Oas Williams, and Ellen Ziffren.[3] All current members of the CFA were co-producers of the 2012 televised special. The late co-founder Laura Ziskin executive produced both the September 5, 2008 and September 10, 2010 broadcasts. SU2C was formally launched on May 27, 2008. Sung Poblete, Ph.D., R.N., has served as SU2C’s president and CEO since 2011. In the United Kingdom, Channel 4, along with Cancer Research UK, launched its own version of Stand Up To Cancer in October 2012 and again in 2014.[4]

Initiative

The Stand Up To Cancer initiative aims to raise awareness and bring about an understanding that everyone is connected by cancer. The stat used most often by SU2C is from the American Cancer Society: one out of every two men and one out of every three women will be diagnosed with cancer in their lifetime,[5] meaning everyone is affected in some way, or will be.

The campaign has featured televised moments during World Series baseball games where fans literally "stand up to cancer" by rising and holding signs inscribed with the names of friends and loved ones who have struggled with the disease.[6] As of October 2015, these signs have not treated or cured a single case of cancer.

USA

Four telethons have been broadcast in USA and are made available to more than 190 countries. To date, more than $261 million has been pledged to support SU2C’s innovative cancer research programs. The first Stand Up to Cancer event was held on September 5, 2008, raising over $100 million.[1]

The second was held on 10 September 2010.[7] The third was held on 7 September 2012, and the fourth was held on 5 September 2014,[8] presented by Gwyneth Paltrow and Katie Couric from Los Angeles. The averaged combined ratings for the 2014 telethon were 1.8 from 2.1 in 2012.[9] The 2014 telethon was broadcast, as before, on ABC, CBS, and NBC. This time, however, Fox, Ion Television, ABC Family, E!, VH1, Bravo, Audience Network, TNT, Oxygen, LMN, The Cooking Channel, ESPNews, MLB Network, FX Movie Channel, Pivot, National Geographic Channel, HBO, HBO Latino, Showtime, Starz, Encore, Epix, and Logo TV joined in the broadcast.

In Canada, the 2014 telethon aired September 5, 2014 in simultaneous substitution (in many areas) with the American telethon, simultaneously on English language networks CBC Television, City, CTV and Global, as well as CHCH-DT in Hamilton, Ontario, CHEK-DT Victoria, British Columbia, and specialty channels TLN, Fight Network, Gusto TV, AMI-TV and the Hollywood Suite channels. The Canadian broadcast of the telethon benefits EIF Canada, the Canadian arm of the Entertainment Industry Foundation, with all donations benefiting cancer research in Canada.[10]

UK

Main article: Stand Up to Cancer UK

On 19 October 2012, the Channel 4 network in the United Kingdom aired their first telethon for Stand Up To Cancer hosted by Davina McCall and Alan Carr along with Dr. Christian Jessen. A second telethon was broadcast on 17 October 2014, again hosted by McCall and Carr along with Dr. Jessen.

Stand Up To Cancer's fundraising activities in the UK include the London 3 Peaks Challenge, which involves participants running up the stairs of Heron Tower, 30 St Mary Axe and 200 Aldersgate before abseiling down the outside of 200 Aldersgate.[11]

References

  1. 1 2 Keveney, Bill (2008-09-08). "Stars 'Stand Up to Cancer,' raise $100M - USATODAY.com". Usatoday30.usatoday.com. Retrieved 2015-07-26.
  2. ↑ "Stand Up To Cancer — FAQ". Standup2cancer.org. 2008-05-27. Retrieved 2015-07-26.
  3. ↑ "Stand Up To Cancer — SU2C Leadership". Standup2cancer.org. Retrieved 2015-07-26.
  4. ↑ "Stand Up To Cancer". Channel 4. Retrieved 26 September 2012.
  5. ↑ ACS Cancer Facts and Figures 2008. Retrieved on 27 May 2008.
  6. ↑ "MLB stands up to cancer during Game 4 of Series". Major League Baseball. Retrieved 17 October 2014.
  7. ↑ "Friday, Sept. 10 TV highlights: 'Stand Up for Cancer' unites networks". Washingtonpost.com. 2010-09-10. Retrieved 2015-07-26.
  8. ↑ "Stand Up To Cancer — Dine Out with MasterCard and Support a Priceless Cause: Fighting Cancer". Standup2cancer.org. 2015-07-13. Retrieved 2015-07-26.
  9. ↑ Harp, Justin (2014-09-06). "Friday ratings: Stand Up to Cancer down from 2012 - US TV News". Digital Spy. Retrieved 2015-07-26.
  10. ↑ "SU2C Canada - Press Releases". Standup2cancer.ca. 2014-07-09. Retrieved 2015-07-26.
  11. ↑ "Have you got what it takes to tackle London’s Three Peaks Challenge (aka running up three skyscrapers)? – Now. Here. This. – Time Out London". Now-here-this.timeout.com. Retrieved 2015-07-26.

External links

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