Squad (company)

Monkey Squad S.A de C.V.
Industry Interactive marketing and video game development
Founded 2009[1]
Headquarters Mexico City, Mexico
Key people
 Adrian Goya
Ezequiel Ayarza
Felipe Falanghe, lead developer for Kerbal Space Program[2]
Products Kerbal Space Program
Website squad.com.mx

Squad, Monkey Squad S.A de C.V., is an interactive marketing company in Mexico City, Mexico, which is also the developer and publisher behind Kerbal Space Program.

The main business of Squad is to provide digital and interactive services to customers like Coca-Cola, Hewlett-Packard, Sony, Samsung and Nissan, including creating websites, guerrilla marketing, multi-media installations, and corporate-image design.[1] They have developed software for different applications, some of which were video games.[2]

When employee Felipe Falanghe approached Squad owners Adrian Goya and Ezequiel Ayarza in October 2010, intending to resign so that he could work on a video game idea he had thought about for a while, he got a different response than he had anticipated; they said he could create the game as a Squad project after finishing his current assignment. That was the start of Kerbal Space Program, an indie space flight simulation game[3][4] with first public release on June 24, 2011.[5] The game was officially released out of beta on April 27, 2015.

Part of Squad's enticement to join is that each employee will, at some stage, be able to make their dream pitch to the company. If the pitch makes business sense, then the company will support it. With the success of KSP, Squad is starting to branch out into other areas, such as record-producing, and away from pure marketing.[6]

References

  1. 1 2 "To the Mun and back: Kerbal Space Program". Polygon. Retrieved February 7, 2015.
  2. 1 2 "True PC Gaming: Kerbal Space Program Developer Interview". Retrieved February 7, 2015.
  3. ↑ "The atypical story of Kerbal Space Program's indie flight to success". Joystiq. Retrieved February 7, 2015.
  4. ↑ "Moonshot: How Kerbal Space Program’s creator launched an indie darling from out of nowhere". VentureBeat. Retrieved February 7, 2015.
  5. ↑ "Version history – KSP Wiki". Kerbal Space Program Wiki. December 16, 2013. Retrieved December 16, 2013.
  6. ↑ "To the Mun and Back". Polygon. January 27, 2014. Retrieved September 13, 2015.

External links

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