Sparkology

Sparkology

Web address	sparkology.com
Type of site	Exclusive online dating service
Owner	Alex Furmansky
Launched	October 2011
Alexa rank	432,055 (April 2014)^[1]

Sparkology is an exclusive online dating service "that caters to young and successful professionals in the metropolitan scene."^[2]

FoxNews.com named Sparkology as the "best elite site" for online dating.

Company

Founder Alex Furmansky launched Sparkology in October 2011, with under $500,000 in seed funding. Sparkology was originally exclusive to New York City,^[3] but now includes Washington D.C.^[4]^[5] and has plans to expand to Boston, Los Angeles, and San Francisco.^[6]

As of April 2013, 7,000 people had joined the site and two Sparkology couples have gotten engaged.^[7]

Methodology and membership

Sparkology invitations for new members

Sparkology takes a more exclusive approach to online dating that seeks to focus on service and quality. The community is invite-only and men must be verified graduates of top universities as a means to filter out some of the pitfalls of other online dating services: dead accounts, fake profiles and spam. Regarding the site's model, Sparkology's Furmansky said, "The opportunity lies in focusing on a specific demographic and offering them a superior experience that a middle-market behemoth could never match."^[8]

The site's pricing structure seeks to further encourage quality. Women members buy monthly subscriptions while men purchase "spark packs."^[8] Sparkology describes spark packs as the "virtual currency to initiate conversations that eliminates unwanted impersonal e-mails. Women receive meaningful interactions from men that are genuinely interested, while men no longer need to spam dozens of profiles to get a response."^[2]

Sparkology also employs special behavioral algorithms to help match members and also has city concierges that can help write a member's profile or plan and book member dates.^[2]

Reception

FoxNews.com named Sparkology as the "best elite site" for online dating.^[8] According to CBS New York, "Sparkology is by and large the most innovative and honest online dating experience out there."^[9]

On March 26, 2013, Melissa Francis interviewed Furmansky about Sparkology on the Fox Business Network.^[10]

References

↑ "Sparkology.com Site Info". Alexa Internet. Retrieved 2014-04-01.
1 2 3 "About Sparkology". Sparkology.
↑ "Men Must be Graduates of Elite Universities to Join New Invite-Only Dating Site". Mashable. 31 January 2012.
↑ "Washington Dating Gets Even Snobbier". Washington City Paper. 8 March 2013.
↑ "4 Ways To Find Your Perfect Match Today (We're Serious!)". Refinery29. 15 March 2013.
↑ "Washington D.C.'s Best Online Dating Sites: What Makes a Good Dating Site? (Part II)". Sparkology. 14 January 2013.
↑ "Sparkology is for Yuppies Who Can't Get Laid". Vice. 16 April 2013.
1 2 3 "Online Dating Matures: 5 New Sites That Will Get You Lucky". FoxNews.com. 16 October 2011.
↑ "NYC’s 5 Best Dating Sites, Matchmakers & Singles Activities". CBS New York. 7 March 2012.
↑ "Do You Have the Academic Background to Date on Sparkology?". Fox Business Network. 26 March 2013.

External links

This article is issued from Wikipedia - version of the Monday, November 30, 2015. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.