Spangles (sweets)

Fizzy Orangeade Spangles wrapper from 1974, price 2½ pence

Spangles was a brand of boiled sweets manufactured by Mars Ltd in the United Kingdom from 1950 to the early 1980s. They were sold in a paper tube with individual sweets originally unwrapped but later cellophane wrapped. They were distinguished by their shape which was a rounded square with a circular depression on each face.

History

When Spangles were introduced in 1950, sweets were still on ration, and the price of sweets had to be accompanied by tokens or points from one's ration book, but Spangles required only one point instead of the two required for other sweets and chocolate.^[1] This bonus, accompanied by effective marketing, made Spangles even more popular. American actor William Boyd was chosen to front the advertising campaign as a character he made famous in numerous films, Hopalong Cassidy, along with the slogan "Hoppy's favourite sweet".^[2] Another slogan was "The sweet way to go gay!"^[3]

Spangles were discontinued in 1984, and briefly reintroduced in 1995, including in Woolworths outlets in the UK, though only available in two flavours – orange or blackcurrant (not only were they made in square boiled sweets; they were also available in ice lollies form in either flavour). There are many nostalgic references to them from children who grew up with them. Spangles are associated with the post-war era and they, like Space Hoppers or the Raleigh Chopper, have become shorthand for lazy nostalgia for the time, as in the phrase "Do you remember Spangles?"^[4][5] In 2008, Spangles topped a poll of discontinued brands which British consumers would most like to see revived.^[6]

Today the Tunes brand is the only remaining relation of the Spangles brand, sharing the shape and wrapping of the original product.

Varieties

The regular Spangles tube (labelled simply "Spangles") contained a variety of translucent, fruit flavoured sweets: strawberry, blackcurrant, orange, pineapple, lemon and lime. Originally the sweets were not individually wrapped, but later a waxed paper, and eventually a cellophane wrapper was used. The tube was striped, a bright orange-red colour alternating with silver. It bore the word "Spangles" in a large letters. In the seventies a distinctive, seventies-style font was used.

Over the production period many different, single flavour varieties were introduced including Acid Drop, Barley Sugar, Blackcurrant, Liquorice, Peppermint, Spearmint and Tangerine. A white mint Spangle, complete with hole, was produced as a competitor to the Polo Mint.

Old English Spangles

The Old English Spangles tube contained "traditional English" flavours. The standard line-up was liquorice (black), mint humbug (brown), pear drop (orange/red), aniseed (green) and treacle (opaque mustard yellow),^[7] but other flavours appeared from time to time.

The sweets' individual wrappers were striped, distinguishing them from regular Spangles. The tube was black, white and purple, and designed for a more mature and sophisticated clientele than the regular variety.

Mystery Spangles

At one point a mystery flavour was released where the wrappers had question marks on them and one was invited to guess the flavour. It is not known whether this flavour was ever officially revealed, though it was thought to be grapefruit.

In popular culture

Spangles were mentioned in the The Kinks' song "Art Lover", from their 1981 LP Give the People What They Want. In 1977, British novelty pop band Lieutenant Pigeon released an instrumental single titled "Spangles". The Fall song "It's A Curse" on the album "The Infotainment Scan" also includes a reference to Spangles.

References

1. ↑ "Nostalgic sweet adverts". The Ad Gallery. Retrieved 30 May 2011. 
2. ↑ "'Let's be gay': 50s comics to make PC brigade squirm go under the hammer". London: Daily Mail. 10 December 2009. Retrieved 30 May 2011. 
3. ↑ Sweet Talk, Whittaker, Nicholas, Orion Books, London, 1998
4. ↑ Logan, Brian (12 August 2004). "Stewart Lee, Underbelly, Edinburgh". The Guardian (London). 
5. ↑ SF Diplomat: Do You Remember Peter Kay? the long slow death of the lowest common denominator
6. ↑ Irvine, Chris (5 August 2008). "British public call for return of Spangles". London: Daily Telegraph. Retrieved 30 May 2011. 
7. ↑ "Vintage Spangles Advertisement (www.vintageadds.co.uk)".