SourceFed

SourceFed

Original logo
Launched January 23, 2012
Owned by Discovery Digital Networks
Picture format 1080p/24 16:9
Country United States
Language English
Broadcast area Worldwide
Headquarters Woodland Hills, Los Angeles
Sister channel(s) SourceFed Nerd, Super Panic Frenzy, People Be Like, Nuclear Family
Website www.sourcefed.com
Streaming media
SourceFed on YouTube

SourceFed is a news website and YouTube channel created by Philip DeFranco in January 2012 as part of YouTube's $100 million original channel initiative and was originally produced by James Haffner. SourceFed now mainly focuses on pop culture, news, and technology, while also relying on their own personalities.

History

Inception (2011–2012)

Philip DeFranco, the creator of SourceFed

SourceFed was an idea Philip DeFranco had been considering as an evolution of his own YouTube channel. In an interview with Forbes, DeFranco stated that he originally wanted to turn his daily show into several daily segments. He added that there was confusion among his audience when this format was tested, convincing DeFranco that he would need to create a new series to not alienate, but grow his audience.[1]

The SourceFed YouTube channel was created in April 2011,[2] and was originally based on a blog of the same name. The channel became defunct shortly afterwards. However, in late 2011, YouTube began its funding of original or premium content channels. DeFranco revealed that he acquired the funding to launch the channel by originally promising YouTube that the channel would be run as a "celebrity gossip channel", and that it would consist of a single show rather than multiple different shows. However, DeFranco negotiated for less funding, in return to have creative control over the channel's content.[3] The funding would be provided by YouTube, as the channel was part of YouTube's original content initiative.[4]

Due to DeFranco's position as a YouTube partner, the website offered him funding for an original channel.[4][5] The channel which he created, SourceFed was one of these channels.[6][7][8][9] The channel was originally produced by James Haffner.[10] The channel launched as an original channel on January 23, 2012.[11][12][13] DeFranco stated that he wants to create the next news network.[14][15]

Along with the staple show, SourceFed, five additional shows began airing within the first month of the channel's January 2012 launch: Curb Cash, One On One, DeFranco Inc.: Behind the Scenes, Comment Commentary and Bloopers. Curb Cash ended in March 2012. The New Movie Thing Show, a movie review series, and a movie club-style series titled The SourceFed Movie Club were launched in May 2012. Since then, SourceFed has debuted new additions to the channel's lineup. As additional content was being introduced, the SourceFed crew expanded to consist of seven hosts, several editors, and one producer.[16]

Lee Newton & Elliott Morgan at VidCon 2012

In March 2012, Philip DeFranco announced that he would take the SourceFed crew to VidCon 2012.[17] The four hosts (Morgan, Newton, Bereta, and Zaragoza) of 20 Minutes or Less, along with DeFranco, had a Q&A panel and performed at VidCon 2012.[1][18]

2012 Maxim Hot 100

On February 6 and April 3, 2012 SourceFed crashed the Maxim Hot 100 voting website.[19] The cause of the crashes were due to Bereta and Morgan telling their audience through 20 Minutes Or Less to vote for Lee Newton as a write-in candidate. Maxim later came out with an article noting that Newton has "list potential".[20] In May 2012, it was announced that Lee Newton placed 57th on the 2012 Maxim Hot 100 list.[21][22][23]

2012 Election Hub

SourceFed hosts Meg Turney and Elliott Morgan, along with Philip DeFranco, presented a series of videos as part of YouTube's "Election Hub" during the 2012 Democratic National Convention and the 2012 Republican National Convention, and joined journalists during live coverage streamed at the end of each night of the conventions.[24][25][26] A public relations representative for YouTube stated “Having awesome partners like Philip DeFranco involved will attract younger viewers and he will have a really fresh take on politics".[27] YouTube's "Election Hub" channels for major news networks only received several hundred views, whilst DeFranco's videos on Election Hub received tens of thousands. It was put down to it being in an 'experimental stage'.[28] Most of the partners of Election Hub, excluding DeFranco, Al Jazeera English and BuzzFeed, struggled to garner 1,000 views of their on-demand content during the RNC.[29] During the videos, Turney predicted that the DNC will not make a difference for young voters.[30] During the conventions, SourceFed uploaded videos explaining them.[31] #PDSLive 2012 Election Night Coverage, a five-hour live event hosted by SourceFed and DeFranco, was nominated for a Streamy Award for Best Live Event.[32]

Spinoff and acquisition by Revision3 (2013)

Turney, seen cosplaying, an activity that would be discussed on the Nerd spinoff channel

On May 16, 2013, a spinoff show, SourceFed Nerd (stylized as SourceFedNERD!), was announced.[33] A teaser trailer was released, promising the debut of the channel on May 20.[34] The New Movie Thing Show, The SourceFed Movie Club, and #TableTalk were moved to the Nerd channel. The spinoff channel hosted a live version of the #TableTalk series during the YouTube Comedy Week in 2013.[35] The online stream was received well, being successful in terms of both raw viewership, as well as viewer retention.[36] On September 19, 2013, the SourceFedNERD channel reached 500,000 subscribers.[37] On the Nerd channel, several topics relating to nerd culture are covered. When conventions related to the fields of gaming and technology, such as CES, occur, the channel sends some of its hosting personalities to cover news from the convention.[38] During her time on the channel, Trisha Hershberger was a frequent on-field reporter, as well as generally associated with discussing tech news.[38][39]

In June 2013 Philip DeFranco sold SourceFed along with the other channels under his DeFranco Creative portfolio to Revision3. DeFranco also became an exec of Discovery Digital Networks and the Senior Vice President of Phil DeFranco Networks and Merchandise as a result of the move.[40] DeFranco's sxephil channel was already signed under the Revision3 network.[41]

In 2013, SourceFed was announced to be a sponsor of that year's VidCon, as well as special guests of the event.[42][43] The event would be held in August. During the event, the couch featured on Comment Commentary was "eaten" by Sharkzilla, the mascot of Shark Week.[44] DeFranco previously hosted Discovery Channel's Shark Week event.[45] While at VidCon 2013, DeFranco gathered 554 people to play Ninja, a playground game, claiming the amount to be a world record.[46]

Changes in hosting and content (2014–present)

Initial changes in hosting lineup

Elliott Morgan

In April 2014, it was announced that Elliott Morgan and Meg Turney would both be leaving SourceFed by the end of the month.[47] DeFranco asked for the cooperation and support of SourceFed fans in relation to the announcements. DeFranco also gave information on the whereabouts of Ross Everett, stating he had been moved back as a writer, as he had not appeared in front of the camera as a host in an unusually long period.[48] Everett himself responded to Turney's and Morgan's departure announcements by comically tweeting "I'm leaving @SourceFred," a reference to a character on the series.[49] The announcements came after a month in which three new hosts, William Haynes, Reina Scully, and Matt Lieberman, were introduced.

On April 11, 2014, Morgan appeared in his last video, the 115th episode of Comment Commentary.[50] On April 18, 2014, Turney appeared in her last video on an episode of Nerd Comment Commentary.[51] However, on April 20, additional blooper footage featuring Morgan and Turney was uploaded. Soon after, on April 21, Everett posted the announcement of his departure via his Twitter account.[52] Similar to Morgan and Turney, Everett shortly departed from SourceFed on good terms. His departure allowed him to work on The New Show, which, like SourceFed, is part of Discovery Digital's online catalog of entertainment.[53] Morgan and Turney would also appear in other media promptly after their departures; Morgan would work with Mashable, while Turney would become a Rooster Teeth personnel.[54][55]

Controversy

Steve Zaragoza

In September 2014, Zaragoza and Newton hosted a news story covering various charities' refusal of donations from Reddit, following the then-recent celebrity nude photo leaks.[56] The video received criticism from the SourceFed fanbase, and according to StatSheep, the channel lost over 20,000 subscribers.[57] Additionally, nude photos claiming to be of Hershberger were leaked onto the internet as part of the hacks that Zaragoza and Newton covered. However, Hershberger quickly debunked the claims, posting pictures of her birthmarks, proving the leaked photos did not feature her.[58]

Following the controversy, Zaragoza posted a message onto his Reddit account defending his stances he presented in the video. DeFranco also took to Reddit, stating that the significant drop in subscribers was either due to "an error of that individual stats website or YouTube removing dead accounts."[57] Additionally, in response to requests or demands in favor of removing or firing any hosts, DeFranco stated, "No. I let SourceFed control their own creative."[59] The video has approximately between a 49-51% and 48-52% like to dislike ratio.[56]

Addition of content and continued hosting lineup shuffling

In November 2014, the Nerd channel launched SourceFood, a food-critique style series. The first episode provided reviews from Zaragoza and Lieberman on Pizza Hut's then-new menu.[60]

On December 19, 2014, during a Comment Commentary episode, Bereta announced he would be leaving SourceFed as well.[61] Bereta posted a blog entry on his website detailing his next venture, stating, "Moving forward, I’ll be joining up with Defy Media as a Creative Director to create new shows across all their brands and work closely with Smosh on exciting new comedy projects."[62]

In February 2015, Sam Bashor became a full-time host on SourceFed. On February 27, 2015, SourceFed hosted a live event from YouTube Space LA.[63] The show contained live versions of the weekly recurring shows and spoof bits done by the hosts.[64] The show was live-streamed to YouTube.[63] In 2015, Bree Essrig began appearing on SourceFed news stories, and on March 24, 2015, officially joined the SourceFed team as a full-time employee.[65] On Essrig's hire, the head of Discovery Digital Networks, Jeremy Azevedo stated, "We are thrilled to have Bree joining the Discovery Digital Networks family and the SourceFed team. SourceFed is the ultimate destination for pop culture news, anchored by the best personalities on the web. Bree’s unique mix of humor, intelligence and creativity will only bolster this incredible brand."[66] Within the following week Hershberger and Newton announced their departures from SourceFed.[67][68] Later in the year, former Nickelodeon Australia host Maude Garrett joined the channel as a full-time host.[69]

As of February 7, 2016, the SourceFed channel has accumulated over 1.6 million subscribers and 812 million video views.[2]

Format and Production

SourceFed is a series where hosts Steve Zaragoza, Matt Lieberman, William Haynes, Bree Essrig, Maude Garrett, and Sam Bashor present news stories, covering a variety of topics. Episodes of the series are presented in a comedic daily newscast format.[70] Bereta is the head writer for SourceFed.[71] Sam Bashor is also a writer for the series.[72][73] Due to only presenting five stories a day, stories covered on SourceFed "cross-pollinate", or are influenced by news stories on The Philip DeFranco Show.[74] SourceFed's news stories are also referred to as "white wall" videos.[62] George Watsky's music is commonly used throughout the series in the background.[75]

Hosts

From left to right: Morgan, Newton, and Bereta, the original three hosts of SourceFed

Host Timeline

Guest Hosts

SF News guest hosts/reporters:

Grace Helbig has been a guest host on 2 SourceFed News episodes

Other guests:

Additional series on main channel

In addition to daily news coverage, SourceFed produces several shows, these include:

Reception

Zaragoza (left) and Morgan (right) speaking at a VidCon 2012 panel

On May 26, 2012, the SourceFed YouTube channel reached the 100 million video view milestone.[90][91] From May to December 2012, Deadline Hollywood tracked the weekly views of all the original premium channels on YouTube. The channel was consistently one of the top original channels every week.[92][93] On August 1, 2012, SourceFed became the first of the YouTube original channels to reach 500,000 subscribers.[94] In celebration of the event, 20 Minutes or Less uploaded a special video onto SourceFed that featured clips of SourceFed's audience congratulating them and stating the reason that they subscribed to the channel.[10][95][96] SourceFed is one of the most popular YouTube original channels,[97] as the channel earns over 20 million monthly views and has a Slate Score of 736.[98] The Wall Street Journal noted that it was hard to figure out why the simplicity of the idea behind SourceFed has been able to receive mass appeal.[99] However, due to its success, SourceFed was among the 30-40% of original channels to be renewed by YouTube in November 2012.[100] The Nerd spinoff channel hosted a live #TableTalk event during YouTube Comedy Week in 2013, which received over 41,000 streams.[101] On July 14, 2013, the SourceFed channel reached one million subscribers.[72][102]

SourceFed was nominated for four awards at the 3rd Streamy Awards, winning in the Audience Choice for Series of the Year category.[32] After winning the Streamy Audience Choice Award for Series of the Year, SourceFed was criticized; The Atlantic criticized an episode of The New Movie Thing Show, and went on to comment, "The audience pick for series of the year went to SourceFed, which consists of short clips of people explaining things in loud, fast voices," and "It's not even close to quality programming. Just something goofy to watch online."[88] The following year, SourceFed won the award for News and Current Events Series, but losing for the Audience Choice award they had won the year before.[103]

Awards and nominations

Awards and nominations for SourceFed
Year Award Show Category Result Recipient(s)
2013 3rd Streamy Awards Best News and Culture Series Nominated SourceFed channel
Best Live Series Nominated (SourceFed: The Nation Decides 2012)
Best Live Event Nominated (SourceFed: #PDSLive 2012 Election Night Coverage)
Audience Choice for Series of the Year Won SourceFed channel
2014 4th Streamy Awards Audience Choice for Channel, Show, or Series of the Year Nominated SourceFed channel
Gaming Nominated SourceFed Nerd channel
News and Current Events Series Won SourceFed channel
2015 5th Streamy Awards Audience Choice for Channel, Show, or Series of the Year Nominated SourceFed channel
Best News and Culture Series Nominated SourceFed channel

Appearances in other media

SourceFed creator Philip DeFranco appeared alongside SF hosts Steve Zaragoza and Lee Newton in a Taco Bell advertisement. The ad unveiled the Cool Ranch® Doritos Locos Taco.[104]

References

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