Mr.Mr. (EP)

Mr.Mr.
EP by Girls' Generation
Released February 24, 2014 (2014-02-24)
Recorded December 2013 - February 2014
Genre
Language Korean
Label
Producer Lee Soo Man (exec.)
Girls' Generation chronology
Love & Peace
(2013)		 Mr.Mr.
(2014)		 The Best
(2014)
Singles from Mr.Mr.
  1. "Mr.Mr."
    Released: February 24, 2014

Mr.Mr. is the fourth extended play (EP) by South Korean girl group Girls' Generation. The EP was released on February 24, 2014 by S.M. Entertainment and KT Music.

Composition
"Mr.Mr."
A 23 second of the title track "Mr.Mr", an electropop and R&B-pop song
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Mr.Mr. is composed of six songs, focusing on "dazzling" electropop and R&B-pop.[1] According to member Seohyun, the EP incorporates "exciting" R&B sounds with "cool, simple" melodies.[2] The opening track, "Mr.Mr.", was produced by The Underdogs, who have worked with several American recording artists such as Beyoncé, Justin Timberlake, and Britney Spears. It is an electropop and R&B-pop song that mixes a hip hop beat and EDM-inspired buildups.[1][3] The second song, "Goodbye," is a pop-rock number that is instrumented by snare drums and hi-hats.[1] "Europa" (Korean: 유로파), meanwhile, draws from retro late-1980s Europop and disco-pop genres.[1][3]

"Wait a Minute" was described as a "bouncy" jazz-pop track with "beautiful [harmonizations]."[4] "Back Hug" (Korean: 백허그) was written and composed by Norwegian songwriters, Ingrid Skretting and Jesper Borgen, and co-written by Cho Yun-kyoung.[5] Skretting previously worked with S.M. Entertainment and composed three songs for Girls' Generation's debut album, Girls' Generation. The songs features a "simple, snappy" R&B production that finds the girls request, "Please cover my heart."[1] The EP concludes with "Soul"—an uptempo Korean version of the group's first original Chinese song, "Find Your Soul", released in 2013.[1] The song was used as the theme song for commercials for the Korean MMORPG video game, Blade & Soul, in Chinese-language markets across Asia.[6]

Promotion and release

The album was digitally released on February 24, 2014 at 17:00 (KST).[7] The album, consisting of six songs, was released worldwide through iTunes, Melon, Genie, and other online music portals. The physical album hit stores on February 27, 2014. In addition, the group's first comeback performance had been scheduled for March 6, 2014 on M! Countdown.[8][9] The group continued their first week of performances for the album on KBS' Music Bank, MBC's Music Core and SBS's Inkigayo on March 7,8 and 9, respectively.[10] Girls’ Generation performed both “Mr.Mr.” and “Wait a Minute” on Mnet’s “M! Countdown” last March 6 and “Show! Music Core” last March 8 and both “Mr.Mr.” and “Back Hug” on KBS’s “Music Bank” and SBS’s “Inkigayo”. The group also made several variety show appearances. Several members recorded an episode of “Radio Star”, and all nine members recorded an appearance for “Healing Camp”. Both shows with Girls’ Generation were aired in March.[11][12][13] The Chinese Edition of the album was be released on June 16, 2014 in China. The edition includes the Chinese version of "Soul" in place of the Korean version.

Critical reception

Professional ratings
Review scores
SourceRating
AllMusic[3]
Billboard[1]

Upon its release, Mr.Mr received favorable reviews from music critics. Heather Pharres from AllMusic labelled the EP "a set of songs that offers something for every kind of Girls' Generation and expands their musical reach."[3] Writing for Billboard, Jeff Benjamin called the six songs off the EP "strong" and called it a more "impressive effort" in favor of the group's 2013 album I Got a Boy. He further deemed the EP "a tight bundle of songs that still see the group dipping and experimenting into new sonic territory, but possibly more focused than ever."[1]

Commercial performance

Mr.Mr. claimed the top spot of the South Korean Gaon Album Chart.[14] It became the fifth highest-selling album and the best-selling album by a girl group of 2014 in South Korea, selling 163,209 copies.[15] Mr.Mr. debuted at number 110 on the US Billboard 200 chart, selling 3,000 copies in its first week. In doing so, the EP became Girls' Generation's highest-charting release on the Billboard 200 following subgroup TTS's Twinkle charted at number 126 in 2012.[16]

All six songs from the album charted on the Gaon Digital Chart: "Mr.Mr." at number 1, "Goodbye" at number 10, "Wait a Minute" at number 18, "Back Hug" at number 24, "Europa" at number 25, and "Soul" at number 33.[17]

Track listing

No. TitleLyricsMusicArrangement Length
1. "Mr.Mr."  Kim Hee Jeong, Cho Yoon KyungThe UnderdogsThe Underdogs 03:55
2. "Goodbye"  Hwang HyunLindy Robbins, Brent Paschke, Jenna AndrewsLindy Robbins, Brent Paschke, Jenna Andrews 03:14
3. "Europa" (유로파; Yuropa)KenzieKenzieKenzie 03:22
4. "Wait A Minute"  Lee Joo Hyung, G-High, Shin Agnes, Hwang Hyun, MowlLee Joo Hyung, G-HighLee Joo Hyung, G-High 03:25
5. "Back Hug" (백허그; Baekheogeu)Cho Yun Kyoung, Ingrid Skretting, Jesper BorgenIngrid Skretting, Jesper BorgenIngrid Skretting, Jesper Borgen 04:09
6. "Soul" (Korean version)Dominique Rodriguez, Lee Hyun-Seung, Cho Yun-kyoung, Nermin Harambasic, Ronny Svendsen, Anne Judith Wik, Nathansson BostroemAnne Judith Wik, Nermin Harambasic, Ronny Svendsen, Dominique Rodriguez, Hyun-Seung Lee, Lukas Nathansson Bostroem, BehindTScenes' ACAnne Judith Wik, Nermin Harambasic, Ronny Svendsen, Dominique Rodriguez, Hyun-Seung Lee, Lukas Nathansson Bostroem, BehindTScenes' AC 03:47

Charts

Weekly charts

Chart (2014) Peak
position
Japanese Oricon Albums Chart[18] 11
South Korean Gaon Albums Chart[14] 1
US Billboard 200[19] 110
US Billboard World Albums[20] 3
US Billboard Heatseekers Albums[21] 1

Year-end charts

Chart (2014) Position
South Korean Gaon Albums Chart[15] 5

Release history

Region Date Format Label
Worldwide[22] February 24, 2014 Digital download
Hong Kong[23] CD Universal Music Group
South Korea[24] February 27, 2014
  • S.M. Entertainment
  • KT Music

References

  1. 1 2 3 4 5 6 7 8 Benjamin, Jeff (February 27, 2014). "Girls' Generation, 'Mr.Mr.': Track-By-Track Review". Billboard. Retrieved April 26, 2015.
  2. ↑ Dorof, Jakob. "K-Pop Phenomenom Girls' Generation Want to Make Insecure Men Feel Better". Vice. Archived from the original on April 11, 2014.
  3. 1 2 3 4 Phares, Heather. "Girls' Generation – Mr.Mr". AllMusic. Archived from the original on April 26, 2015.
  4. ↑ Swaryandini, Ghassani (March 9, 2014). "Album Review: Girls' Generation – Mr.Mr. (Korea 2014)". The AU Review. Retrieved May 2, 2015.
  5. ↑ "The 4th Mini Album `Mr.Mr.`". Naver Music. February 24, 2014. Retrieved 2014-09-10.
  6. ↑ "少女时代亮相剑灵 Soul Party中文主题曲发布". bns.17173.com (in Chinese). 17173. December 1, 2013. Retrieved December 2, 2013.
  7. ↑ "(T-4 Hours) Girls' Generation's 'Mr.Mr' release set for 5PM KST today!". Allkpop. 6TheoryMedia. February 14, 2014. Retrieved February 24, 2014.
  8. ↑ "소녀시대, 오늘 기습 컴백.."오후 5시 'Mr.Mr.' 발표"" (in Korean). Osen.mt.co.kr. February 24, 2014. Retrieved February 24, 2014.
  9. ↑ 소녀시대 2월20일 컴백 첫무대, 걸그룹 판도 바꿀까 (in Korean). Newsen.com. February 13, 2014. Retrieved February 13, 2014.
  10. ↑ "SM 측 "소녀시대, '힐링캠프' 전원 출연…기대 부탁"". Osen. 5 March 2014. Retrieved 5 March 2014.
  11. ↑ "‘컴백 D-1’ 소녀시대, ‘Mr.Mr.’ 포함 신곡 3곡 무대 펼친다". TV Report. 5 March 2014. Retrieved 5 March 2014.
  12. ↑ "소녀시대 ‘라디오스타’ 출연, 공개연애 윤아-수영 불참". Newsen. 26 February 2014. Retrieved 5 March 2014.
  13. ↑ "소녀시대 ‘힐링캠프’ 9명 전원 녹화참여, 윤아 수영 입열까". Newsen. 5 March 2014. Retrieved 5 March 2014.
  14. 1 2 "Gaon Album Chart: Week 10, 2014" (in Korean). Gaon Music Chart. Archived from the original on July 24, 2014.
  15. 1 2 "2014 Yearly Albums Chart" (in Korean). Gaon Music Chart. Retrieved April 26, 2015.
  16. ↑ Benjamin, Jeff (March 5, 2014). "Girls' Generation Hits the Billboard 200". Billboard. Retrieved March 6, 2014.
  17. ↑ South Korea's Gaon chart's weekly singles sales from February 23, 2014 - March 1, 2014 (in Korean) Originally from Gaon Music Chart (March 2014). Archived on July 24, 2014. Retrieved on September 14, 2014.
  18. ↑ "Weekly Rankings" (in Japanese). Oricon. Retrieved April 26, 2015.
  19. ↑ "Girls' Generation Chart History". Billboard. Retrieved April 26, 2015.
  20. ↑ "Girls' Generation: World Albums". Billboard. Retrieved April 26, 2015.
  21. ↑ "Heatseekers Albums". Billboard. Retrieved April 26, 2015.
  22. ↑ References for Mr.Mr. worldwide release:
  23. ↑ "Girls' Generation – Mr.Mr. (CD)" (in Chinese). Universal Music Group. Archived from the original on April 21, 2015.
  24. ↑ "Girls' Generation Discography" (in Korean). S.M. Entertainment. Retrieved April 26, 2015.

External links

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