Soft grunge

Soft grunge is a fashion trend and a design style that originated on blogging web site Tumblr and is a form of 1990s appropriation. Soft grunge is a modernization of early 1990s grunge culture, that also incorporates elements of (contemporary subculture) and gothic subculture.[1][2][3][4]

History

Soft grunge originated on Tumblr around 2010.[5]

Fashion imagery

Some hallmarks of "soft grunge" include: the usage of studs, platform sneakers, spikes, floral patterns, flannel, Jeffrey Campbell shoes, and inverted crosses on clothing and blog background.[1][6] People who identify with the soft grunge movement often have pastel or ombré colored hair. What exactly defines something as being soft grunge is unclear, as anything from a still of Leonardo DiCaprio from the 1996 film "Romeo + Juliet" to a photo of Taylor Momsen with her hair photoshopped to a pastel color to just a plain picture of an inverted cross, can fall into the category of "soft grunge". 1990s fonts and tie dye images are also prevalent in the soft grunge community. The idolatry of actual 1990s grunge icons such as Nirvana, Kurt Cobain, Courtney Love, Hole, Winona Ryder, Drew Barrymore, Claire Danes, Jared Leto, The Smashing Pumpkins, Sonic Youth, Pearl Jam, PJ Harvey, and Soundgarden are commonplace in the soft grunge community.[1][5]

Pastel goth and pastel grunge are subgenres or variations of the soft grunge movement. Pastel grunge is soft grunge with an emphasis on pastel colors.[2] Someone who dresses in the Pastel Grunge style will dress more akin to the look of Baby Spice and the late 1990s. Pastel goth is a version of soft grunge with more of a bent towards the gothic aspects of the fashion, particularly the inverted cross.[7] Pastel goths often wear spiked garters and hair clips decorated with eyeballs or skeletal hands.[8][9]

Music

Present-day bands and musical artists such as Marina & The Diamonds, Lorde, Lana Del Rey, MØ, Elliphant, Charli XCX, Halsey,Ty Segall, Soko, Crystal Castles, Samantha Scarlette, Azealia Banks, Melanie Martinez, Grimes, and Sky Ferreira [10] all fall into soft grunge, pastel goth, pastel grunge.

References

  1. 1 2 3 Gargione, Frank. "Frank Asks: Why Is It the '90s All Over Again?". racked.com. Retrieved 15 March 2014.
  2. 1 2 Mosher, Max (3 October 2012). "The New Irony: Pastel grunge". Toronto Standard. Retrieved 15 March 2014.
  3. ↑ Wieringa, Rachel (29 May 2014). "Top 10 most hipster bands". Examiner.com.
  4. ↑ "what suits you?: What exactly is soft grunge...?". what suits you?. 2013-05-08. Retrieved 2015-10-20.
  5. 1 2 Blackwood, Alex (10 August 2014). "Hello and welcome to my Soft Grunge wonderland". Critic (19, 2014). Retrieved 15 August 2014.
  6. ↑ Morgan, Sophie (30 April 2013). "Trend alert: soft grunge". The Upcoming. Retrieved 19 July 2014.
  7. ↑ Johnston, Jacquelyn (23 September 2012). "Style Focus: Nu Goth & Pastel Goth". Retrieved 15 March 2014.
  8. ↑ "Spiked Pastel Goth Sock Garters". Harajuku Station. Retrieved 19 July 2014.
  9. ↑ "Everything You Need To Know About Soft Grunge (Aka Pastel Grunge) Fashion". RebelsMarket Blog. Retrieved 2015-10-20.
  10. ↑ Catalfu, Sarah (16 November 2013). "Sky Ferreira album is different than expected". The Independent Florida Alligator. Retrieved 15 March 2014.

External links

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