Social media management system

A Social Media Management System (SMMS) is a collection of procedures used to manage work flow in a disparate social media environment. These procedures can be manual or computer-based and enable the manager (or managing team) to listen, aggregate, publish, and manage multiple social media channels from one tool.^[1]

History

Jeremiah Owyang is often attributed with defining this term while he was working at Altimeter Group, now part of Prophet.

Components of a SMMS

The common components of a social media management system often include many of the following features:

• user access control
• content library
• publishing and scheduling
• content review workflow (prior to publication)
• content stream aggregation
• content stream listening (i.e. social mentions)
• sentiment analysis
• analytics and reporting
• archiving

See also

• Internet presence management
• Ken Burbary's Wiki of Social Media Monitoring Solutions
• Online presence management
• Social media measurement
• Web presence management

References