Smyths

Smyths Toys Superstores
Private
Industry Retail
Founded December 1986
Headquarters Mayo, Ireland [1]
Number of locations
 85 Stores
Area served
 Ireland & United Kingdom
Products Toys
Website www.smythstoys.com

Smyths Toys Superstores is a leading provider of children's toys and entertainment products with 70 stores throughout Ireland and the UK. The Irish superstore chain was founded in December 1986 in Claremorris, Co.Mayo, and is the largest toy retailer in Ireland, claiming to have 60% of the €320M market.[2][3]

Stores

History

Smyths store in Hull

It is a family-run company, with four Smyths brothers (Anthony, Padraig, Liam and Thomas) running the business.[2][6] In the year ending March 2006, Smyths Toys Superstores employed 692 staff, had sales totalling €184M, and had profits of €6.2M, down from €11.7M the previous year.[7] Ten years earlier, the company had just four stores and sales of €20 million.[7] Smyths Toys Superstores operates 85 stores in total, 21 stores in the Republic of Ireland, 6 in Northern Ireland and a further 58 in England, Scotland and Wales.[3][8][9] The company is expanding heavily not just in Ireland but also in the UK.[2]

References

  1. ↑ http://www.smythstoys.com/ie/en-ie/page/o/customerservice/about-us/
  2. 1 2 3 Webb, Nick (2008) "Smyths toys with a plan for expansion into UK", Irish Independent, 22 April 2007
  3. 1 2 "Toy mega store for Rayleigh Weir", Essex Echo, 13 September 2008
  4. ↑ http://www.smythstoys.com/uk/en-gb/storelocator/
  5. ↑ http://www.smythstoys.com/ie/en-ie/storelocator/
  6. ↑ "Four toy store founders share €14m as sales boom", Irish Times, 2 February 2007
  7. 1 2 Kehoe, Ian (2007) "Profits halved at Smyths Toys ", Sunday Business Post, 11 February 2007
  8. ↑ http://www.smythstoys.com/ie/en-ie/storelocator/
  9. ↑ http://www.smythstoys.com/uk/en-gb/storelocator/

External links


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