Smarkets
 | |
| Private | |
| Industry | Betting and gaming |
| Founded | 2008 |
| Headquarters | London |
| Website | http://smarkets.com |
Smarkets is a sports betting exchange, founded in 2008 by Americans Jason Trost and Hunter Morris. It operates out of offices near the Old Street Roundabout in London, and markets itself as the more "advanced trading platform" alternative to its larger rival, Betfair. Smarkets is backed by a consortium of European investors, including former last.fm chairman Stefan Glaenzer,[1] Passion Capital and Deutsche Telekom [2]
As a betting exchange, all betting is peer-to-peer rather than against a bookmaker; Smarkets allows traders to agree odds amongst themselves. Establishing a reputation for its political betting,[3][4][5] Smarkets also offers betting on sports, current affairs and popular culture.
Smarkets has been listed as one of 10 European start-ups to watch by the Wall Street Journal,[6] and in 2012 was named in the Startups 100 awards as one of the UK's most innovative, inspiring and ground-breaking new companies.[7]
References
- ↑ O’Hear, Steve (2010-10-25). "With Betfair’s pending IPO, Smarkets sees £1m traded on its social ‘betting exchange’". Techcrunch EU. Retrieved 2010-12-10.
- ↑ O’Hear, Steve (2013-02-05). "Deutsche Telekom’s T-Venture Takes A Punt On P2P Betting Exchange Smarkets, Leads $2.3M Funding Round". The Next Web. Retrieved 2013-05-02.
- ↑ Donata Huggins (2010-10-07). "The surest bet for business success". City AM (London). p. 30. Retrieved 2010-03-14.
- ↑ "Diary:Ken Backs out of Press gang". The Independent. 2011-01-28. Retrieved 2011-03-14.
- ↑ Hasan, Mehdi (21 February 2011). "Gove’s reverse Midas touch- everything he touches turns to dust". New Statesman: 16. Retrieved 2011-03-14.
- ↑ Yiannopaulus, Milo (2010-12-08). "Out of the Starting blocks". Wall Street Journal Europe. Retrieved 2010-12-10.
- ↑ "Startups 100 2012 - Smarkets". Retrieved 2012-07-13.