Skyword

Skyword Inc.
Private
Industry SaaS
Content Marketing
Founded Boston, Massachusetts, U.S.
(December 16, 2010 (2010-12-16))
Founder Tom Gerace
Headquarters Boston, Massachusetts, U.S.
Website http://www.skyword.com/

Skyword Inc. (Skyword) is an American SaaS technology and content marketing services corporation, with headquarters in Boston, Massachusetts, United States. The corporation specializes in Content Marketing. The Skyword content marketing platform was built to help companies that wish to produce and disseminate their own content for the purpose of new customer acquisition.[1][2] Skyword also provides services to brands wishing to produce their own content.[3]

Skyword also maintains an digital publication on the topic of content marketing it calls the Content Standard.[4]

History

Since incorporating as Skyword, the company has raised multiple rounds of funding from Cox Media Group.[5][6] The corporation was founded by Tom Gerace, who serves as CEO of the company.[7][8] Jim Manzi, former Chairman and CEO of Lotus Development Corporation currently serves as Chairman of the Board of Skyword.[9] In 2013 Robert J. Murray joined the company as president.[10]

Skyword was once the parent company of the now defunct social networking site Gather.com, noted for posts by controversial criminologist Chelsea Hoffman. Gather was sold to Kitara Media. As of October, 2015, Gather has become completely defunct.

Offices

Skyword is headquartered in Boston.[11] Skyword technology is developed from offices in Pittsburgh, Pennsylvania.[12] In the summer of 2015, its Pittsburgh offices will move to One PPG Place.[13] The organization acquired Vidaao, a New York startup with a video content creation platform, along with its freelance network of videographers and editors in September 2014. Skyword now maintains an office in New York City.[14][15][16] It acquired Palo Alto, California based Clear Content Marketing in July 2014. Subsequently, Palo Alto became the organization's base of operations on the west coast.[17]

Awards

In 2014, the organization was named as a top marketing and advertising company in Boston by BostInno.[18]

See also

Several technology companies have emerged focused on content marketing. Similar companies include Contently and Storify.[19] Skyword and Contently both allow freelance creatives to create online portfolios of their work.[20] Skyword's network of freelance content creators includes over 4,000 writers and videographers.[21]

References

  1. ↑ Elliott, Stuart (23 May 2013). "Content Marketing Beckons to an Executive From a Digital Agency". The New York Time. Retrieved 16 February 2015.
  2. ↑ Borchers, Callum. "Content marketing blurring the line between advertising, news". The Boston Globe. Retrieved 10 August 2015.
  3. ↑ Sebastian, Michael. "Uber Wants to Hire an 'Editorial Director' to Produce Branded Content". Advertising Age. Retrieved 28 June 2015.
  4. ↑ Pollitt, Chad. "The Line Between Media and Brands Is Blurring Fast". The Huffington Post. Retrieved 28 June 2015.
  5. ↑ Alspach, Kyle (17 May 2013). "Skyword raises $6.7M to expand marketing content biz". Boston Business Journal. Retrieved 16 February 2015.
  6. ↑ Harris, David (8 September 2014). "Skyword raises $11M, acquires New York City-based video production marketplace Vidaao". Boston Business Journal. Retrieved 16 February 2015.
  7. ↑ "Tom Gerace – The Storyteller". StartOut.org. Retrieved 3 March 2015.
  8. ↑ "Skyword Board of Directors". Skyword.com. Retrieved 16 February 2015.
  9. ↑ "Jim P. Manzi: Executive Profile & Biography - Businessweek". Bloomberg Business. Retrieved 16 February 2015.
  10. ↑ Elliott, Stuart (23 May 2013). "Robert Murray of iProspect Joins Skyword as President - NYTimes.com". The New York Times. Retrieved 16 February 2015.
  11. ↑ Castellanos, Sarah. "Another tech company is moving to Downtown Crossing". Boston Business Journal. Retrieved 28 June 2015.
  12. ↑ Tascarella, Patty (9 July 2014). "Boston firm's growth means more hires in Pittsburgh". Pittsburgh Business Times. Retrieved 16 February 2015.
  13. ↑ Tascarella, Patty. "Exclusive: Skyword.com hiring, moving to One PPG". Pittsburgh Business Times.
  14. ↑ Flamm, Matthew (8 September 2014). "Boston marketer snaps up NYC startup". Crain's New York Business. Retrieved 16 February 2015.
  15. ↑ Elliott, Stuart (8 September 2014). "News From the Advertising Industry". The New York Times. Retrieved 16 February 2015.
  16. ↑ Keohane, Dennis. "Skyword’s growth moves — acquires Vidaao and gets $11 million in funding". BetaBoston. The Boston Globe. Retrieved 28 June 2015.
  17. ↑ Elliott, Stuart (14 July 2014). "News From the Advertising Industry". The New York Times. Retrieved 16 February 2015.
  18. ↑ Kolb, Maggie. "Announcing This Year's 50 on Fire Winners". Streetwise Media. BostInno.
  19. ↑ Moody-Byrd, Gail. "Break the Social Media Value Chain in 2015". Adage.com. Ad Age. Retrieved 2 March 2015.
  20. ↑ Bamidele, Jeremy. "The Assembly Line Goes Digital". Huffington Post. Retrieved 28 June 2015.
  21. ↑ Forbes, Thom. "Nurturing Freelancers Who Nurture The Brand". MediaPost. Retrieved 27 July 2015.
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