Skaggs family

For references to the bluegrass and country label Skaggs Family Records, see Ricky Skaggs.

The Skaggs Family, starting from a small frontier town in southern Idaho, came to have an important impact on merchandising across much of the United States. During most of the 20th century, the Skaggs name became prominent on hundreds of store fronts throughout the West. But as that name now fades from the commercial scene, it is important to show how a number of widely known commercial chains owe their origin to this one, entrepreneurial family.

If one examines the origins of a wide range of grocery and drug store enterprises across the West and Midwest, the Skaggs names is likely to arise. The father was a relatively poor Baptist minister, but he and six of his sons, with varying degrees of collaboration, introduced in the early decades of the 20th century, two very important changes in merchandising: the low-margin, cash-and-carry approach to business and the process of rapidly growing a multitude of common outlets, now called chain stores. Their entrepreneurial zeal became a major retailing force resulting in large, well-known retail chains that carried not only the Skaggs name itself, but names like Safeway, Osco, PayLess, Albertsons, Longs Drug Stores, Katz and others.

Biography

It was around 1887 when Samuel M. Skaggs, with his wife Nancy (E. Long) and two of his brothers and their families, moved from Tennessee to Missouri.[2,8] There Sam tried farming, managed a store and post office in Cato, Missouri. Sometime between 1888 and 1900 he entered the Baptist Ministry and by 1900 settles in Newton County, Missouri. At the time of their move from Tennessee, Sam and Nancy have five children and in Missouri they were to have ten more. Of the first eleven children, nine were still alive in 1900.[lower-alpha 1] Of these there were six sons who came to be known by their initials:

Pepper Oscar Skaggs, born January 7, 1881, became O.P.
Aron Sylvester Skaggs, born January 14, 1886, became S.A.
Marion Barton Skaggs, born April 5, 1888, became M.B.
Loronzo L. Skaggs, born May 5, 1891, became L.L.
Samuel Olnie Skaggs, born November 14, 1895, became L.S.
Levi Justin Skaggs, born May 4, 1899, became L.J.

Sometime between 1908 and 1910, Samuel Skaggs brought his family from Missouri to Idaho. As a minister of a small group in a very small frontier town, American Falls, Idaho, he needed additional support for his large family. So, he decided to open a grocery store, but to favorably compete with the few that were already operating, he decided to change their business model from one of credit accounts, which were tailored to the sporadic and seasonal income of farmers, to a cash-only basis. Attracting customers to this simpler arrangement would make sense only if he could sell for much less than his competitors. While the margin would be lower, he would nevertheless avoid the substantial risk of non-payment of accounts. To drive down the wholesale price of the groceries he needed, he would buy them in larger lots than his competitors. In those days large lots were defined by some fraction of a railroad carload and because American Falls was a stop on the Union Pacific Railroad, this afforded Sam Skaggs an opportunity to buy and sell for less. Perhaps more important to his expansion-oriented sons than to Sam, the savings of large-lot buying would only increase as more stores came on line.

To portray the evolution and impact of this kind of merchandising as practiced by the Skaggs family and to try to track the extensive creation of stores and their ownership transfers, a nearly 100-year chronology is used. In it lies the genesis and design of much of the modern merchandising . The Skaggs family anticipated what customers wanted and so the Skaggs brothers and their merchandising model comprise an important thread in the fabric of the present commercial world. This chronology begins with Sam Skaggs moving his growing family west:

Timeline of events in the history of the Skaggs family

1916 ad from the first Skaggs store in American Falls, Idaho
1919 ad from the first Skaggs store in American Falls, Idaho

American has 102,000 employees and after first 9 mo., over $8B revenue. American Stores later grows to 1700 stores in 40 states with $15 billion in sales.

Skaggs Foundations

The Skaggs sons were frugal men and wanted to give their customers that same opportunity for frugality through low margins, compensated from a business perspective through wide replication of retail outlets. Also, in the spirit of their minister father or grandfather, they have shared and are still sharing their good fortune through a number of foundations.

Their ALSAM Foundation has given hundreds of million dollars to education and health research by way of scholarships, the establishment or funding of a wide number of university and research centers, and probably the nation's largest single parochial elementary and secondary complex, located in Salt Lake City. Called the Skaggs Catholic Center, which contains Juan Diego Catholic High School, St. John the Baptist Middle School, St. John the Baptist Elementary School and Guardian Angel Daycare. All four of these facilities are on the same 53-acre (210,000 m2) Skaggs Catholic Center.[24] Other notable gifts from the ALSAM Foundation include $100 million for the creation of The Skaggs Center for Chemical Biology at The Scripps Research Institute—one of the largest gifts ever made to medical research.[25]

Skaggs Community Health Center in Branson, Missouri (now Cox Health Branson) was named after M.B. and Estella Skaggs; M.B. was a Missouri native who owned a home and game preserve in eastern Taney County.

See also

Notes

  1. Because of the Skaggs brothers' many different commercial interests and their propensity to buy and sell those interests, the following chronology presents a difficult-to-unravel entanglement. As such, it may not be totally correct, but it is close. One confusing example is the various “pay less” names and stores and the various divestitures and acquisitions in the 1980s and 1990s. What is clear, however, is that it is difficult to shop at a grocery or drug store in much of the country that doesn't have a Skaggs heritage somewhere in its history. An account of the Skaggs family back to the Revolutionary War, as well as the move of some of it west, can be found in “The Skaggs Saga”[1] Another, but not independent, account by R. Skaggs[2] Some of the grocery store images were obtained from David Gwynn[3]
  2. From the Historical Edition of the Power County Press of 10 July 1975 comes this insight into M.B.’s early merchandizing rationale. “In the beginning my plans were not based on the idea of multiple units. I didn't see that far into my own principle of economic buying and quantity distribution. But before long I realized that we could go only so far in applying those principles to a single store. The only way a merchant in the food business can expand his business is by opening additional stores.” He added, “I wanted to have food stores in other towns; and I wanted each one to be known as a place where customers could spend their money safely and profitably.” When local wholesalers wouldn't give him a volume discount, he found someone in Portland and, in turn, began opening stores in that area too. (See Skaggs advertisements below.
  3. From “Memories of Early Aberdeen” by E.L. Davis, Chapter 3, (Found online at www.geocities.com/dyancey3/edlchip3.htm, on 15 Nov 2003) comes this observation about the new Skaggs’ merchandising philosophy: "One day, a man, whose name I cannot remember, asked if I had heard of a new concern in American Falls which was selling things so much cheaper than others in that town or Aberdeen.'Just think,' he said; 'cabbage is selling for one and one-half to two cents per pound. Fruit, very cheap because it was being shipped in carload lots, and sold from the car direct.' The merchants of American Falls didn't like such actions by strangers, and we were told that they asked for help from the city council. But these fellows didn't care nor quit easily, but kept right on selling cheaply and selling much. I went to American Falls about that time and found that things were about as reported. To make a long story short, 'Skaggs' had come to town, and in a short time Skaggs stores No. 1 and No. 2 were located in American Falls, soon to be followed by such stores in nearby cities - later all over the State. Now Skaggs stores are all over the West, but … Skaggs, Safeways and O.P. Skaggs originated right in our own back yard, or front yard, as you wish it, at American Falls, Idaho, and, as everyone knows, are doing hundreds of millions of dollars per year business, from a start of one small building advertised on the front as Skaggs Store No. 1."
  4. While his reason for moving to Oregon is not known, his wife, Nancy Long Skaggs, died shortly thereafter, on 6 November 1917. She and the Reverend are both buried in the American Falls ID cemetery, Sec. D. While still in Oregon, Samuel married Rosa B. Snooks on 22 August 1919 in Baker OR.[7]
  5. Safeway web site plus [8] This site draws from the City of Oakland’s Historic Resources Inventory dated April 30, 1983.The groceteria web site[3] puts the number at 673.

References

  1. "Skaggs Saga, The Safeway Skaggs Family". Retrieved 5 October 2003.
  2. "R Skaggs". Retrieved 9 October 2003.
  3. 1 2 3 "History of grocery stores".
  4. 1 2 From Safeway web site, www.safeway.com, 7 Oct 2003. (Released by Safeway Inc. to the public domain, 17 Apr 2007.)
  5. "orig3". 14 November 2003.
  6. Ella Marie Rast (2004). The Whole Dam Story – The Drowning and Rising of a River city in the West. 1st Books Library. ISBN 978-1-4033-3732-0.
  7. 1 2 The Skaggs Story – 1763-1979 – Southern Revolutionary War Soldier to Western Entrepreneur. Skaggs Institute of Management, Brigham Young University. 1979.
  8. "City of Oakland’s Historic Resources Inventory". 9 June 2005 [30 April 1983].
  9. "American Stores Company History". 24 April 2006.
  10. 1 2 "L J Skaggs and Mary D Skaggs Foundation". 5 October 2003.
  11. "orig13". 4 December 2005.
  12. http://www.miscmedia.com/6-92.html, 8 Oct 2003
  13. http://www.jewelosco.com/eCommerceWeb/AboutAlbertsonsAction.do?action=getAlbertsonsFacts, 22 Apr 2006
  14. http://www.skagwaystores.com/History/History.html, 23 Apr 2006
  15. http://www.skaggs.net/aboutskaggs/history.htm. 15 Oct 2003
  16. 1 2 3 http://www.albertsons.com/abs_aboutalbertsons/ourhistory/default.asp, 23 Apr 2006
  17. 1 2 Stice, Stice, Albrecht, and Skousen (1998). Survey of Accounting (1st ed.). South-Western College Publishing. ISBN 978-0-538-84617-2.
  18. 1 2 3 4 5 http://www.fundinguniverse.com/company-histories/American-Stores-Company-Company-History.html, 24 Apr 2006
  19. 1 2 Los Angeles Times (San Diego County ed.). 23 March 1988. Missing or empty |title= (help)
  20. The New York Times. 23 September 1998. Missing or empty |title= (help)
  21. "Federal Trade Commission". 9 January 2006.
  22. The Idaho Statesman. 3 September 2005. Missing or empty |title= (help)
  23. San Jose (CA) Mercury News. 24 January 2006. Missing or empty |title= (help)
  24. http://www.skaggscatholiccenter.org
  25. "The Scripps Research Institute Skaggs Center for Chemical Biology".
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