Sitya Loss

"Sitya Loss" is a very popular Ugandan song by Eddy Kenzo and his most successful hit.[1] Kenzo released it on Big Talent Records. It was also subsequently included in an album titled Sitya Loss in May 2014.

Music video

"Sitya Loss" was released online as a music video on 13 March 2014 showing video footage of Ugandan youngsters from Masaka dancing to the song went viral. They are Alex Ssempijja, Fred Tumusiime, Isaac Tumusiime and Patricia Nabakooza.[2] Later on grown-up participants and some musicians join in. It ends with the slogan "Born in Africa". The video was made by Big Talent Entertainment and JahLive Films, was directed by Mugerwa Frank and edited by Muhumuza Martin with audio production by Diggy Baur from Sound Cover Rec.

Reception

The song was nominated for Channel O Music Video Awards in 2014 for the "International Viewers' Choice Award".[3]

The song was cited for Eddy Kenzo's win of "Viewer's Choice Award" during the Afro-Australia Music and Movie Awards (AAMMA) also in 2014[4] Kenzo also won the HiPipo Music Awards for category "Best Use of Social Media by Artist" mainly for his work on the "Sitya Loss" release.[5] During the Rising Star Awards, "Sitya Loss" song won "Song and Video of the Year 2014/2015".

Its success led to the launching of a petition to have the dancing children appear on The Ellen DeGeneres Show.[6][7]

References

  1. ↑ Sapeople (2014-04-07). "Ugandan Video 'Sitya Loss' Goes Viral - Life is Precious but Short". www.sapeople.com. Retrieved 2014-05-16.
  2. ↑ Daily Monitor, Uganda: Sitya Loss kid dies in bicycle accident (1 December 2015)
  3. ↑ Omongin, Emmy (8 September 2014). "Eddy Kenzo, Navio get Channel O nominations". Daily Monitor. Retrieved 25 September 2014.
  4. ↑ http://www.sde.co.ke/m/?articleID=2000167456&story_title=ugandan-artiste-eddy-kenzo-wins-bet-viewer-s-choice-award-2015
  5. ↑ SDE: 'Sitya Loss' hit maker Eddy Kenzo wins BET Viewer's Choice Award 2015
  6. ↑ Remedi-Brown, Fern (9 September 2014). "Viral Video Sparked by Infectious Dancing of Uganda Ghetto Kids [Video]". Liberty Voice. Retrieved 25 September 2014.
  7. ↑ Big Eye (2014-04-09). "Kenzo’s Sitya Loss Video stars to appear on the ELLEN Show". bigeye.ug. Retrieved 2014-05-16.

External links

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