Sierra Trading Post
| Subsidiary | |
| Industry | Retail |
| Founded | Reno, Nevada, U.S. (1986) |
| Headquarters | Cheyenne, Wyoming |
Number of locations | 8 stores (2015) |
Number of employees | 900 (2015) |
| Parent | TJX Companies |
| Slogan | We Are All Explorers. |
| Website | www.SierraTradingPost.com |
Sierra Trading Post is an online, brick-and-mortar, and catalog retailer of off-price merchandise operated by TJX Companies. The Cheyenne, Wyoming-based company offers products in categories like outdoor recreation, fitness and adventure gear and apparel along with footwear, clothing and home decor. The company sells merchandise through eight retail stores, two mailed catalog titles and a company website. It carries product from approximately 3,000 name-brand manufacturers.
SierraTradingPost.com launched in December 1998 and was included in the "Internet Retailer Top 400 List" in 2004 and the "Top 500 List" in 2005, 2006, 2007, 2010 and 2011.[1]
Retail stores
Sierra Trading Post operates brick-and-mortar retail stores in Cheyenne, Wyo. (where the company is headquartered and runs its warehouse); Cody, Wyoming; Meridian, Idaho[2] (near Boise); Reno, Nevada, Greenwood Village, Colo, Fort Collins, Colo. and Colorado Springs, Colo. In August 2014, Sierra Trading Post opened a store in Greenwood Village, Colorado (South Denver) and in October 2014 another store was opened in Fort Collins, Colorado. In November 2015, Sierra Trading Post opened a store in Burlington, Vt.. Until 1992, the company was headquartered in Reno, Nevada.
Catalogs
The first Sierra Trading Post catalog had 16 pages of hand-drawn merchandise printed in two colors. Today, the company mails two catalog titles with hundreds of items in each catalog, represented in full-color digital photography.
- The "core" catalog, titled Sierra Trading Post, features the broadest range of products.
- Sierra Trading Post Woman catalog carries products for women balancing work, family and home. It includes active and casual office wear, children's clothing, home decor and footwear.
History
Sierra Trading Post was founded in Sparks, Nevada in 1986. It was acquired by TJX Companies in 2012. The original location had 500 square feet (46 m2) of office space. The current locations have over 500,000 square feet (50,000 m2) of operating space. The business claims to hold to three guiding principles aimed at giving optimal customer service, maintaining low operating costs to keep customer savings higher, and "treat others as we would want to be treated".[3] On January 12, 2009, during the financial crisis, Sierra Trading Post laid off approximately 130 employees at the retail and outlet store and fulfillment center in Cheyenne, a first in the company's history.[4]
In December 2012, the company was sold to publicly traded TJX Companies (which also owns TJ Maxx, Marshalls and Homegoods) for an estimated $200 million.[5]
References
- ↑ "Internet Retailer Top 500 Retail Web Sites". InternetRetailer.com. Retrieved 2008-02-14.
- ↑ "Sierra Trading Post Stores". SierraTradingPost.com. Retrieved 2008-02-17.
- ↑ "About Sierra Trading Post". SierraTradingPost.com. Retrieved 2008-02-17.
- ↑ "Sierra Trading Post Layoffs". KGWN-TV. Retrieved 2009-01-13.
- ↑ "Sierra Trading Post sells for $200M to T.J. Maxx parent". Wyoming Business Report. Retrieved 2013-01-27.
External links
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