Shoppers Stop

Shoppers S. Stop Limited
Public
Traded as (BSE: 532638)
Industry Retail
Founded 1991
Headquarters Mumbai, India
Area served
 India
Key people
 Govind S. Shrikhande
(CEO & MD)
Products Discount department store, hypermarket, supercenter, superstore
Revenue ₹19.30 billion (US$280 million)
FY 11-12[1]
Number of employees
 14,000+
Website www.shoppersstop.com

Shoppers Stop is an Indian retailing company promoted by the K Raheja Corp Group, started in the year 1991 with its first store in Andheri, Mumbai.[2] Shoppers Stop Ltd has been awarded "the Hall of Fame" and won "the Emerging Market Retailer of the Year Award", by World Retail Congress at Barcelona, on April 10, 2008.[3] Shoppers Stop is listed on the BSE.[4] As of 2013, Shoppers Stop has 73 stores in India.[5]

Shoppers Stop began by operating a chain of department stores under the name “Shoppers’ Stop” in India. Shoppers Stop has 74 stores across 35 cities in India.

Specifically, Shoppers Stop stores retails clothing, accessories, handbags, shoes, jewelry, fragrances, cosmetics, health and beauty products, home furnishing and decor products.

Shoppers Stop launched its e-store with delivery across major cities in India in 2008. The website retails all the products available at Shoppers Stop stores, including apparel, cosmetics and accessories. Shoppers Stop opened stores in Amritsar, Bhopal and Aurangabad.

Products

Shoppers Stop retails products of domestic and international brands such as Louis Philippe, Pepe, Arrow, Biba Apparels, Gini & Jony, Carbon, Corelle, Magppie, Nike, Reebok, Soulflower, LEGO, and Mattel. Shoppers Stop retails merchandise under its own labels, such as STOP, Kashish, LIFE and Vettorio Fratini, Elliza Donatein, Acropolis etc. The company also licensees for Austin Reed (London), an international brand, whose men's and women's outerwear are retailed in India exclusively through the chain. In October 2009, Shoppers Stop has bought the license for merchandising Zoozoo the brand mascot for Vodafone India.

Marketing

In April 2008, Shoppers Stop changed its logo and adopted the mantra "Start Something New" and introduced international brands like CK Jeans, Tommy Hilfiger, FCUK, Mustang, Dior across the stores.

Loyalty program and Co-branded Credit Card

Shoppers Stop’s has a loyalty program called First Citizen. They also offer a co-branded credit card with Citibank called the First Citizen Citibank Titanium Credit Card for their members.

Merchandising

Merchandising opportunities like the launched Zoozoo merchandise and film merchandise.

Shops

Shoppers Stop's sister stores are

Crossword Bookstores

Crossword Bookstores is the largest chain of bookstores in India with 83 branches. Shoppers Stop acquired 100 per cent stake in bookstore chain Crossword.[6] Crossword is positioned as a lifestyle bookstore with their spacious, well laid out stores which encourages customers ease in browsing through the merchandise of books, music, stationary and toys.

HomeStop

HomeStop is premium home furnishings home concept store, which offers products in home decor, furniture and accessories, bath accessories, bedroom furnishings, mattresses, draperies, carpets, modular kitchens, body spa, aromatic products and health equipment.

Brio

Brio has 20 outlets in select cities. Café Coffee Day (CCD), the retail division of Amalgamated Bean Coffee Trading (ABCTL), has signed an MoU with Shoppers Stop to run its BRIO outlets.[7]

Desi Cafe

Desi Café and their operations have been taken over by Café Coffee Day (CCD), the retail division of Amalgamated Bean Coffee Trading (ABCTL), has signed an MoU with Shoppers Stop to run its Desi Café outlets.[7]

HyperCity

HyperCity offers a contemporary range of products, sourced from both local and international markets. The product range covers: Foods and Grocery, Homeware, Home Entertainment, Hi-Tech, Appliances, Furniture, Sports, Toys & Fashion.[8]

M.A.C.

M.A.C. and Shopper’s Stop Ltd. entered into a non exclusive retail agreement with cosmetics major Estee Lauder to open up M.A.C. Cosmetics stores in India. M.A.C. Makeup-Art Cosmetics - the professional brand of choice, is the first brand under the Estee lauder Group of Companies portfolio to enter the Indian retail market. Currently there are 20 M.A.C. stores operating[9]

Arcelia

Arcelia is a new retail concept aiming at the growing accessories and cosmetics segment, and primarily caters to women shoppers. It retails cosmetics, fragrances, fine jewelry, footwear, handbags.[10]

MotherCare

MotherCare and Shoppers Stop stocks a variety of products for mother and babies, toddlers and children till eight years of age.[11] The UK-based maternity and kidswear brand has nine standalone and 13 shop-in-shop formats.[12]

Nuance Group

Nuance Group with Shoppers Stop makes an entry into airport retailing. The alliance is marked with a joint venture with The Nuance Group AG of Switzerland, the world’s leading airport retailer. Shopper's Stop Ltd. is handling the retail operations at the duty-free zones in international terminals. The joint venture company, called Nuance Group (India) Private Limited. is operating outlets at the International airports at Bengaluru and Hyderabad.[13]

HyperCity-Argos

HyperCity-Argos and Shoppers Stop, the two retail ventures of K Raheja group had signed a memorandum of understanding with UK’s leading retail chain Home Retail group to develop the Argos (retailer) retail format stores in India.[14] Two years later, Shoppers Stop Ltd has informed Bombay Stock Exchange shall wind down and discontinue its catalogue retail operations under the Hypercity-Argos brand.[15]

Timezone

Shoppers Stop forayed into the Entertainment sector by acquiring 45% stake in Timezone Entertainment Private Limited which is in the business of setting up and operating Family Entertainment Centres (FECs). It has more than 20 outlets across Indian cities like Ahmedabad, Chennai, Hyderabad, Kolkata, Navi Mumbai, Mumbai, Bangalore, Pune, Baroda, Raipur, and Goa.[8]

See also

References

External links

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