Shopgate
 | |
| Private | |
| Industry | E-commerce |
| Founded | 2009 (Butzbach, Germany) |
| Founder | Ortwin Kartmann and Andrea Anderheggen |
| Headquarters | Palo Alto, California |
| Services | Online storefront platforms |
Number of employees | 140 |
| Website | Official website |
Shopgate is a German company that develops mobile websites and native apps for online merchants.
The company
The German start-up was founded in 2009, and is now based in Palo Alto, California, Butzbach, Germany, Warsaw, Poland, and Newcastle, UK.[1][2][3] The company was co-founded by Ortwin Kartmann and Andrea Anderheggen, its current CEO. Louis Bedigian described the rationale behind the founding as, “e-commerce is becoming more and more mobile. Merchants have responded to this shift by building mobile sites, which Shopgate aimed to provide.”[4]
Shopgate allows users to build mobile storefronts for their businesses, and there were 5200 online stores using the platform as of November 2013.[1][2] Storefronts can be developed either as mobile apps or as mobile-oriented websites.[5] 80% of all mobile shopfronts in Germany have been created through Shopgate[4] and Shopgate was live in four additional European countries by late 2012.[6]
Shopgate has raised $7 million in funding from Northcap in Denmark and $2 million from Germany’s Creathor Ventures.[2] After arriving in the US, Shopgate partnered with TrustGuard in order to add security to its online shopping carts and purchases.[7] In February 2014 Shopgate acquired MagCorp, which was the producer of Magento software platform.[1]
References
- 1 2 3 Steve O’Hear (February 10, 2014). "Shopgate Acquires MagCorp To Bolster M-Commerce Magento Integration". TechCrunch. Retrieved March 24, 2014.
- 1 2 3 Steve O’Hear (November 14, 2013). "MobiCart Founder And Former CEO Joins M-Commerce Company Shopgate As COO — Don’t Call It A Comeback". TechCrunch. Retrieved March 24, 2014.
- ↑ Nicel Avellana (February 10, 2014). "Shopgate purchases MagCorp for undisclosed amount to improve integration of Magento". Venture Capital Post. Retrieved March 24, 2014.
- 1 2 Louis Bedigian (August 16, 2013). "How Shopgate Plans To Take Over Mobile Commerce". Benzinga. Retrieved March 24, 2014.
- ↑ Darrell Etherington (June 6, 2013). "Shopgate Raises $7M To Help Retailers Maximize Mobile Storefronts And Sales". TechCrunch. Retrieved March 24, 2014.
- ↑ "Shopgate App Uses ‘Product Tagging’ for Mobile Commerce". Social Times. January 4, 2013. Retrieved March 24, 2014.
- ↑ Peter Prestipino (November 2013). "Upward Mobility". Website Magazine. p. 43. Retrieved March 24, 2014.