Shift (MSNBC)

Shift

Type	Internet streaming
Country	United States
Slogan	shift happens
Owner	NBCUniversal MSNBC
Launch date	July 13, 2014 (2014-07-13)
Former names	msnbc2
Official website	Official website

Shift (stylized as shift by msnbc, formerly msnbc2) is an online live-streaming video network run by MSNBC. It was launched in December 2014 to provide a platform for original video series which diverge from the MSNBC television network's political focus.

History

In July 2014, MSNBC.com launched msnbc2, a brand for several web-only series hosted by MSNBC personalities,^[1] in December 2014, msnbc2 was renamed shift by msnbc, with a daily live stream and programming schedule which is less focused on politics and is more tailored to a younger audience.^[2]

Programming

Current Shows

Sports Matters hosted by Rob Simmelkjaer (new editions air Mondays)
Reporter's Notebook hosted by Beth Fouhy (new editions air Mondays)

Changing America hosted by Voto Latino CEO Maria Teresa Kumar (new editions air Tuesdays)
The Docket hosted by attorney Seema Iyer (new editions air Tuesdays)
The Book Report hosted by Richard Wolffe (new editions air Tuesdays)

Road Map hosted by Ayman Mohyeldin (new editions air Wednesdays)

Nerding Out hosted by Dorian Warren (new editions air Thursdays)
Greenhouse hosted by Tony Dokoupil (new editions air Thursdays)
Code Forward hosted by Nellie Bowles and Jason Del Rey (co-produced by Re/code, new editions air Thursdays)

The Briefing hosted by Luke Russert (new editions air Fridays)
So Popular! hosted by Janet Mock (new editions air Fridays)
Just Faith hosted by Rev. Jacqui Lewis (new editions air Fridays)

shift-only version of First Look hosted by Betty Nguyen
msnbc Originals

Former Shows

Three Cents hosted by Josh Barro
Krystal Clear hosted by Krystal Ball
Out There hosted by Thomas Roberts

References

↑ "Krystal Clear on Iraq & Clinton". MSNBC. Retrieved 6 July 2015.
↑ Stephen Battaglio (December 16, 2014). "MSNBC targets young viewers with streaming video service Shift". Los Angeles Times.

External links

Official Website

MSNBC programming

Current

Weekdays	First Look Way Too Early Morning Joe MSNBC Live with José Díaz-Balart MSNBC Live with Tamron Hall Andrea Mitchell Reports MSNBC Live with Thomas Roberts MSNBC Live with Kate Snow MTP Daily MSNBC Live Hardball with Chris Matthews All In with Chris Hayes The Rachel Maddow Show The Last Word with Lawrence O'Donnell

Weekends	Up Melissa Harris-Perry Weekends with Alex Witt MSNBC Live PoliticsNation with Al Sharpton Your Business Caught on Camera Taking the Hill

Special

MSNBC Documentaries

Online

Shift

Former

Weekdays	The News with Brian Williams The Site Imus in the Morning The Abrams Report Alan Keyes Is Making Sense Buchanan & Press Donahue The Savage Nation Scarborough Country Connected: Coast to Coast MSNBC at the Movies The Mitch Albom Show Rita Cosby: Live & Direct The Most with Alison Stewart Tucker Verdict with Dan Abrams Race for the White House / 1600 Pennsylvania Avenue Morning Meeting with Dylan Ratigan Dr. Nancy Countdown with Keith Olbermann The Dylan Ratigan Show Up Late with Alec Baldwin Martin Bashir Jansing and Company Ronan Farrow Daily The Reid Report The Cycle Now with Alex Wagner The Ed Show

Weekends	Jesse Ventura's America Weekends with Maury and Connie Disrupt with Karen Finney

Television news in the United States

Broadcast news divisions:

National cable/
satellite channels

Specialty channels:

Non-profit channels:

Spanish language channels:

Broadband services

National	CBSN Shift

Specialty	AJ+ HuffPost Live Vice News

Defunct

NBCUniversal

A subsidiary of Comcast

Corporate
officials

Board of Directors	Steve Burke (CEO) Brian L. Roberts Jeffrey R. Immelt Keith Sherin

Executives	Steve Capus Dick Ebersol Robert Greenblatt Bonnie Hammer Ted Harbert Ronald Meyer

Universal Studios

Universal Parks
& Resorts

United States	Universal Studios Hollywood CityWalk Universal Orlando Resort Universal Studios Florida Islands of Adventure CityWalk

International	Universal Studios Japan Universal Studios Singapore Universal Studios Dubailand ^(planned) Universal Studios South Korea ^(planned)

NBCU Cable
Entertainment

Esquire Network^JV
Universal Cable Productions
Universal HD
Entertainment Networks
- Chiller
- Cloo
- Syfy
- USA Network
Lifestyle Network Group
- E!
- Bravo
- Oxygen
- Sprout

NBCU Digital

NBCU Telemundo

NBC Deportes^{w/NBC Sports Group}
NBC Universo
Telemundo
- Puerto Rico Studios
- Telemundo TV Studios

NBC Sports Group

NBC Sports Golf Channel GolfNow MLB Network (part owner) NBCSN NHL Network (part owner) Alli

Comcast SportsNet	Bay Area (45%) California Chicago (20%) Mid-Atlantic New England Northwest Philadelphia SNY (8%) The Comcast Network

NBCUniversal
News Group

NBC News NBCNews.com The Weather Company^{[nu 3]} Weather Channel MSNBC Peacock Productions

CNBC global channels	CNBC CNBC Africa (licensee) CNBC Asia CNBC Europe CNBC Latin America CNBC World

CNBC Europe branches	Class CNBC (20%) CNBC Africa (licensee) CNBC Arabiya CNBC-e CNBC Nordic

CNBC Asia branches	CNBC-TV18 CNBC Australia CNBC Awaaz CNBC Hong Kong CNBC Pakistan CNBC Singapore Nikkei CNBC SBS-CNBC

NBCUniversal
International
Networks

13th Street Universal
- Australia
- Benelux
- France
- Spain
Syfy Universal
- Asia
- Australia
- Benelux
- France
- Germany
- Italy^{[nu 4]}
- Latin America
- Poland
- Portugal
- Romania
- Russia
- Serbia
- Slovenia
- Spain
- United Kingdom
Diva Universal
- Asia
- Italy
- Romania
KidsCo^{[nu 5]}
Movies 24
Studio Universal
- Latin America
Universal Channel
- Asia
- Australia
- Greece
- Japan
- Turkey
- United Kingdom
Style Network
- Australia
E!
- Asia
- Australia
- Europe

NBC Entertainment

NBC Broadcasting

NBCU Owned
TV Stations

NBC Owned TV Stations	O&Os KNBC KNSD KNTV KXAS-TV WCAU WMAQ-TV WNBC WRC-TV WTVJ WVIT Cozi TV K15CU-D LXTV New England Cable News

Telemundo Station Group	O&Os KBLR KDEN-TV KEJT-LP KHRR KNSO^{[nu 6]} KSTS KTAZ KTLM KTMD KVDA KVEA KXTX-TV WKAQ-TV WNEU WNJU WSCV WSNS-TV WWSI TeleXitos

Other assets:

↑ 50%, with Viacom's Paramount Pictures.
↑ Co-owned with 21st Century Fox and The Walt Disney Company. NBCUniversal has no involvement with Hulu operations.
↑ Co-owned with The Blackstone Group and Bain Capital.
↑ Co-owned with Mediaset.
↑ Co-owned with Corus Entertainment.
↑ The station is owned by NBCUniversal, but is controlled by Serestar Communications.

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