Sharp's Brewery

Sharp's Brewery
Private (subsidiary of Molson Coors Brewing Company)
Industry Brewing
Founded 1994
Founder William "Bill" Sharp
Headquarters Rock, Cornwall, England
Area served
International
Key people
Stuart Howe, Emma Bebbington
Products Beer, cider
Production output
> 100,000 barrels
Revenue £16.1m (2010)[1]
Owner Molson Coors Brewing Company
Number of employees
80[1]
Parent Molson Coors Brewing Company
Website www.sharpsbrewery.co.uk

Sharp's Brewery is a British regional brewery company founded in 1994 in St Minver Lowlands, Rock, Cornwall, by Bill Sharp. Since 2011, the brewery has been owned by Molson Coors. It is best known for its flagship ale, Doom Bar, the bottled version of which has been brewed in Burton-upon-Trent, 267 miles away from Rock, since 2013.

History

The brewery has been through three phases - from a small micro brewery, to a larger facility within the same building and finally to the current phase that has seen the Brewery extend its premises to accommodate more vessels and increase its brewing capacity.

Unlike many breweries, they do not own or operate any public houses, hotels or restaurants. Their focus is solely on brewing beer.

On 2 February 2011 the brewery was bought by Molson Coors Brewing Company for £20 million.[1]

Beers

Sharp's produce regular cask ales, seasonal ales, and pasteurised bottled beers.

Doom Bar bitter

Doom Bar pump logo

Doom Bar bitter (4.0% abv), the brewery's flagship ale, accounts for nearly 90% of sales. Over 24,000,000 imperial pints (14,000 kl) of Doom Bar was produced in 2010.[2] In 2011, sales increased by 22 per cent, making it the UK's fastest growing ale for three years in a row.[3] The beer is named after the dangerous Doom Bar sandbank at the mouth of the Camel Estuary in north Cornwall.[4] Cask Doom Bar is brewed at Rock, but bottled Doom Bar has been produced in Burton-upon-Trent, Staffordshire, since 2013.[5] This ale can now be found across the UK and in Italy, Sweden, and Japan.

Doom Bar bitter became the first official beer sponsor of the Oxford and Cambridge Boat Race between 2008 and 2012.[6] Securing the "Doom Bar brand" was cited as the reason that Molson Coors spent £20 million on their takeover of Sharp's Brewery in 2011; Doom Bar is now the largest cask ale brand in Molson Coors' portfolio.[7] Doom Bar was awarded an International Beer Challenge World Top 50 Beer award in 2006, and a bronze award in 2011 and 2012. In 2010 it won a bronze in the Publican Licensees Choice Awards. It received a Taste of the West bronze award in 2013, along with a Brussels Beer Challenge (Pale and Amber Ale: Bitter) bronze and a PMA Publican's Choice award for national cask ale brand.[8]

A large, cylindrical tank with the words Doom Bar written on it, lying horizontal behind the fence of an industrial unit
Doom Bar yeast tank at Sharp's Brewery

Doom Bar is the preferred drink of Cormoran Strike, Robert Galbraith's private detective in the novel The Cuckoo's Calling. Robert Galbraith is a pseudonym of J. K. Rowling, author of the Harry Potter novels.

In 2015, it was revealed that the bottled version of Doom Bar had not been produced in Cornwall since 2013, and was brewed in Burton-upon-Trent. The BBC reported, "the labels on bottles of Doom Bar contain seven references to Rock Cornwall, but none to Burton-upon-Trent, but the small print reads 'brewed in the UK'. Burton-upon-Trent is 267 miles away from Sharp Brewery's home in Rock."[9]

Other ales

Sharp's also produce four seasonal ales every year.

Chalky's

Sharp's collaborated with Rick Stein to create two beers after challenges set by Stein.

Cider

Orchard Cider (4.5% alcohol by volume) is a Cornish kegged cider manufactured in collaboration with Cornish Orchards in Duloe. Cider makers Andy Atkinson and Jon Clare employ traditional production methods and use apples harvested in Cornwall and elsewhere in south west England.[11]

References

  1. 1 2 3 "Beer giant Molson Coors buys Cornwall brewery Sharp's". BBC News. 2 February 2011. Retrieved 3 February 2011.
  2. "Doom Bar doubles to reach 24 million pints". The Publican. 9 December 2010. Retrieved 29 April 2012.
  3. "Doom Bar is the fastest growing beer 3 years consecutively by 2011". The Publican. 2 July 2012. Retrieved 7 August 2012.
  4. Tierney-Jones, Adrian (4 August 2009). "The rise and rise of Sharp's Doom Bar". The Publican. Retrieved 2010-11-06.
  5. "Best-selling bottled ale Doom Bar not brewed in Cornwall". BBC News. Retrieved 6 June 2015.
  6. "Doom Bar bitter sponsors The Boat Race til 2012". The Publican's Morning Advertiser. 27 March 2009. Retrieved 7 August 2012.
  7. McCann, John (2 February 2011). "'Sharp' Practice by Molson Coors". CAMRA press release. Retrieved 29 April 2012.
  8. "Doom Bar - A Natural Wonder". Wetherspoon News: 58. March 2014.
  9. "Best-selling bottled ale Doom Bar not brewed in Cornwall - BBC News". Bbc.co.uk. Retrieved 2015-08-25.
  10. "Brewing up tribute to famous dog". BBC News. 21 June 2007. Retrieved 2010-11-06.
  11. "Orchard cider is launched". Sharps Brewery. Retrieved July 18, 2011.

External links

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