Secret Recipe (restaurant)

Secret Recipe
Industry Food and beverage
Founded 1996
Headquarters Kuala Lumpur, Malaysia
Area served
 Malaysia
Singapore
Thailand
Indonesia
Philippines
China
Pakistan
Australia
Brunei[1]
Cambodia
Key people
 Dato Steven Sim[2]
Products Cakes and Fusion foods
Website http://www.secretrecipe.com.my

Secret Recipe is a lifestyle café chain in Malaysia, started in 1997. Secret Recipe has established its brand name in Malaysia, Singapore, Philippines, Australia, Indonesia, Thailand, Brunei, Pakistan and Cambodia as well. It serves cakes and fusion food(prefabricated/commercially processed) in a service environment.[3]

The company has registered double digit growth for the past five years. In a period of seven years, Secret Recipe has expanded by over 100 cafes throughout the region.[4]

Secret Recipe Kulim Landmark Centre in Kulim, Malaysia.

Corporate news

[5]

A leading and largest café chain in Malaysia, with Halal certification awarded by Jabatan Kemajuan Islam Malaysia (JAKIM),[6] Secret Recipe is committed to continue to adhere to the standards of preparation of all food and processing plant in the restaurant in accordance to the regulatory guidelines including HACCP and VHM guidelines. Customers are offered 20 types of fusion food, 40 cake creations and pastries, with a range of ice cream and beverages.

2003

2004

2005

2006

2007

2008-2010

2013

See also

Notes

  1. ↑ Secret Recipe | Branches . Retrieved April 10, 2010.
  2. ↑ The Star Online. . Retrieved May 26, 2007.
  3. ↑ RahsiakejayaanpengasasSecretRecipe
  4. ↑ "A case study at Secret Recipe"
  5. ↑ Secret Recipe. About Us; Awards and Achievements. Retrieved May 26, 2007
  6. ↑ MyFnBWorld 2011
  7. ↑ The secret of Secret Recipe, SUCCESSFUL MALAYSIAN BRANDS, By RACHAEL KAM

References

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