Sbenu
| Industry | Sports footwear |
|---|---|
| Founded | South Korea (2013) |
| Headquarters | Seoul, South Korea |
Number of locations | 100+ stores (2015) |
| Website | Official website |
SBENU (Hangul: 스베누) is a casual/sports footwear company based in Seoul, South Korea. It is one the leading brands among teenagers and college students due to the fresh, new designs that they offer. Established in 2013, SBENU has continually grown. As of 2015, the chain had over 108 retail stores in South Korea. SBENU also expanded their business by becoming one of the main sponsors of e-sports in South Korea. They currently are the main sponsors for the League of Legends Champions Korea league, Starleague and Global StarCraft II League.
History
Creation
Originally named Shoe Farm in 2013, SBENU was founded by Hwang Hyo-Jin. SBENU took S for Shoes and combined it with the ancient Egyptian deity Bennu, which is thought to be the inspiration for the Phoenix in Greek mythology.[1] This is supposed to hold in the meaning that these shoes will be immortal. SBENU shoes are very famous for concealing their high insoles that help increase height.
CF Models
E-Sports
SBENU League of Legends Champions Korea (LCK)
In 2015, SBENU acquired the roster of Prime Clan, renaming it SBENU Sonicboom before the start of SBENU Champions Summer 2015. The current roster consists of Soul, Catch, do it, SaSin, dan, Nuclear, Secret, viviD, SoaR, and Flaw. The team performed poorly in their first season finishing in last place. They were forced to play in the LCK Promotion Series against Ever to keep their spot in Champions League, where they defeated them 3-1.
Sbenu Sonicboom
| Name | Username | Position |
|---|---|---|
| Seo Hyun-suk | Soul | Top |
| Lee Gang-pyo | Soar | Top |
| Yoon Sang-ho | Catch | Jungle |
| Sung Yeon-jun | Flawless | Jungle |
| Oh Seung-joo | Sasin | Mid |
| Shin Jeong-hyun | Nuclear | AD Carry |
| Park Ki-sun | Secret | Support |
StarCraft II StarLeague (SSL)
SBENU was the sponsor for the season 2 and season 3 tournaments of the StarCraft II StarLeague.
Sponsorship
Manchester United
Focusing on building the SBENU brand globally, SBENU and Manchester United agreed to terms of sponsorship in 2015 making SBENU the official casual shoe brand for the team.
Manchester United’s Group Managing Director, Richard Arnold, comments: "Sbenu is a popular brand in Korea and we look forward to seeing the Manchester United crest on their products. Having recently opened its 100th store and soon to be opening its 100th franchise, we are confident these products will be attractive to our 15 million South Korean fans."[6]
Controversy
As mentioned above, SBENU has been sponsoring various celebrities and gaming events, spending about 8.26 million USD per year, all the while failing to pay in full to the manufacturers.[7] SBENU claims that the agency "HIKE", which is an agency that is ran by two former bankrupted owners that help connect manufacturers with companies, has embezzled about 7.1 million USD. This has caused the failing of payment to the manufacturers, who receive their money from HIKE. SBENU is currently in the legal process of obtaining the money and have already come to an agreement with the manufacturers to work together without HIKE.[8]
References
- ↑ "About SBENU".
- ↑ "IU for SBENU's new E-Line Candy sneakers".
- ↑ "IU and Song Jae Rim Are Sweet as Candy in Photo Shoot for Sbenu". Soompi. Retrieved 2015-11-11.
- ↑ "AOA show off their fierce dance moces in SBENU's new footwear".
- ↑ "Kisum and A - Sol unveil a MV for the brand SBENU". www.koreatide.com. http://google.com/+KoreatideOfficial. Retrieved 2015-11-11. External link in
|publisher=(help) - ↑ "Reds announce Sbenu link-up - Official Manchester United Website". www.manutd.com. Retrieved 2015-11-11.
- ↑ "시사매거진이 파헤친 스베누 땡처리 사태의 진실은?". 허핑턴포스트. Retrieved 2016-01-12.
- ↑ "스베누, “하이키 71억 이상 횡령”". www.ktnews.com. Retrieved 2016-02-12.