S4C Sport
S4C has the rights to many sporting events, which it covers in the Welsh language.
Coverage
Rugby Union
S4C's rugby coverage has been at the heart of the Saturday evening schedule for over a decade. S4C has joint rights, along with BBC Wales and Setanta Sports, to broadcast matches from the Pro 12, which it does under the Y Clwb Rygbi brand. The Saturday night coverage starts at 18:00, with the match kicking off around 30 minutes later. The matches involve at least one Welsh regional team in them. Games are also shown on selected Sundays at 17:00 during the season. S4C also have the rights to live matches from the LV= Cup and the conclusion of the Konica Minolta Cup and the Principality Premiership at club level, as well as the Welsh Autumn Internationals and Six Nations at international level. Highlights of the Heineken Cup are also shown. BBC Wales produces most of the sporting coverage on S4C, as part of obligation to provide several hours of Welsh-language programming each week. In the past, the channel has shown action from the Welsh Premiership and Welsh-Scottish League, as well as action from the French Top 14 in Le Rygbi.
Rugby League
S4C began its second foray into rugby league in June 2007, when they broadcast four Celtic Crusaders matches live starting with the home match against Barrow Raiders on Saturday 9 June 2007. The Crusaders are Wales' only professional rugby league club. The only other time that S4C have screened the 13-man code was when they showed all three of Wales' 1995 Rugby League World Cup matches where the Dragons progressed to the semi-final stage. These matches will be part of the first individual club deal with a television company in rugby league. However, since the Crusaders selection for the Super League competition, this coverage has now ceased.
Association Football
S4C broadcasts highlights of the Welsh Premier League every Saturday night usually after the rugby coverage. The channel also shows live matches from the Welsh Premier League, Welsh Cup, and highlights of Welsh internationals, as Sky Sports have the rights to live coverage. There is also coverage of selected European ties involving Welsh clubs. Coverage is shown under the Sgorio Cymru brand.
The channel also shows Sgorio, which broadcasts highlights of games from Serie A, Bundesliga and Premiera Liga. The programme is broadcast on Tuesday nights, usually at 22:00.
For the 2010/11 season, S4C will broadcast live Saturday afternoon clashes from the Welsh Premier League, as well as a results service covering football from the English League Pyramid and the rest of the Welsh club matches.
Harness Racing
S4C broadcast action from harness race meetings during the summer in Rasus, broadcast on Monday nights. The programme usually consists of live coverage from meetings at Tir Prince Raceway in Towyn and the Amman Valley Trotting Club in Tairgwaith. Live coverage of the annual two-day Tregaron festival is also broadcast as well as highlights programmes from meetings at Aberystwyth, Caersws and Boughrood.
Rallying
Due to the Wales Rally GB, S4C bid for and won rights to broadcast highlights from each event of the World Rally Championship. Coverage is shown the Thursday after the event.
Cricket
From 2010, S4C will introduce coverage of county cricket from Glamorgan, including 5 live matches from the counties' Twenty20 matches and highlights from all other games. Live coverage will also include action from the newly formed Welsh Village Cup.
Sport 2000 promotional brand
Promotional branding a new season (autumn) of sport coverage in the new millennium on S4C. Featuring sport celebrities (and presenters) re-creating classic works of Greek and Roman art masterpieces. Lion Colin Charvis depicted as Atlas with the world on his shoulders, Chris Wyatt struck the famous discus pose, while presenter Amanda Protheroe Thomas recreated a scene form Botticelli’s painting, The Birth of Venus (1486). Among the other personalities taking part were rugby players Shane Williams and Matt Cardy, cricketers Robert Croft, Matthew Maynard and Steve James, jockey Hywel Davies and presenters Eleri Siôn, Ray Gravell and Wyn Gruffydd. it was filmed at a special Welsh castle from the place.
External links
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