ResellerRatings

ResellerRatings
Web address www.resellerratings.com
Commercial? Yes
Type of site
 e-Commerce review site
Owner Answers
Launched 2001
Alexa rank
 Negative increase 9,379 (April 2014)[1]
Current status Active

ResellerRatings is a web-based business that solicits consumer reviews of online retailers. As of 29 June 2013, the site claimed 1,940,596 user-submitted reviews for 60,229 stores.[2] Consumers use ResellerRatings to check the reputation of online stores before buying.[3]

The site also lists deals, special offers, and other sales currently being offered at listed stores, as well as a forum for discussion.

ResellerRatings operates a freemium business model. Merchants can participate to receive certain features for free, and can subscribe for additional features.[4] According to Google, the stars ratings within AdWords ads, powered by ResellerRatings (among other ratings sites), lift ad click-through rates by 17%.[5]

"Shopping Review" websites like ResellerRatings or Angie's List are immune from civil liability prosecution for what its reviewers write due to the Internet Communications Decency Act protections which shields websites from what their users do or say.[6]

History

ResellerRatings was launched in 1996 as a subsection of SysOpt.com (sysopt.com/resellerratings, at that time). Its founder, Scott Wainner, sold SysOpt.com and ResellerRatings.com to EarthWeb in 1999 for several million dollars. EarthWeb sold ResellerRatings to Internet.com in 2001. In 2002, Internet.com shut ResellerRatings.com down, and Wainner bought the site back.[7]

Today, the site receives about 1.1 million unique users per month [8] and about 4,000 new reviews are submitted to the site daily.[9] 2,000 online retailers such as Barnes and Noble, HomeDepot.com, Newegg.com, Tigerdirect, Wayfair, L'Occitane, Vitacost, and 1800PetMeds, are Merchant Members at ResellerRatings.[10]

On 6/25/2010, Microsoft's Bing.com chose ResellerRatings as its first provider of merchant reviews.[11]

In August 2012, ResellerRatings was acquired by Answers.[12]

References

External links

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