Re-edited film

A re-edited film is a film that has been edited from the original theatrical release.

Types of re-editing

Films edited for format, length, and content.

These films are typically preceded by the disclaimer, "This film has been modified from its original version. It has been formatted to fit this screen and edited for content." For example, Mary Poppins was released and re-released on home video, the panning edits of the film were done differently.

Re-editing techniques

There are two main techniques for re-editing films:

Manual re-editing

Purchased film content is downloaded onto an editing work station hard drive and third-party editors manually re-edit the video and audio tracks, removing objectionable content. The re-edited version is then copied onto media (VHS or DVD) and made available for rental or purchase provided an original version has been purchased in correlation with the re-edited copy. Some manual re-edits are done by fans (see The Phantom Edit) to cut a film to their own - or their peers - specifications.

Although the recent court ruling prohibits business from manually re-editing commercial films, the law still allows for individuals to self censor and edit their own films for personal use.

Programmed re-editing

Programmed re-editing occurs when software (such as that employed in a DVD player) is used to skip portions of the video and/or audio content on-the-fly according to pre-programmed instruction sets which are knowingly used by the consumer.

History of manual re-editing

In response to consumer demand, families began to re-edit purchased VHS tapes literally by making cuts and splices to the tape. A hotbed for this activity has been Utah with its conservative and entrepreneurial population. When Titanic was released on VHS, a video store owner in Utah began offering to re-edit purchased copies of the film for a $5 service fee. The service became very popular. Before long, several video rental businesses purchased VHS tapes and had them re-edited for their rental club/co-op members to watch.

When DVD technology emerged, the re-editing industry began offering for sale or rental a disabled DVD accompanied by a re-edited version of the film on a coupled DVD-R. Several companies attempted this business. First, some tried to do it via physical brick and mortar stores, the most successful being the deal model and proprietary stores owned by CleanFlicks, Inc. of Utah. Clean Films later became the largest and most successful company in the business by employing an online rental model (similar to Netflix) and avoiding any physical stores. CleanFlicks and CleanFilms were sued with several others and a federal judge in Colorado ruled that the companies were violating copyright. Those named in the lawsuit ceased renting and selling edited films. The legal argument was that the editing resulted in a derivation on a fixed media. At all times, for instance, CleanFilms sold edited films with a legitimately purchased original copy. Furthermore, every rented unit in edited format had a corresponding original copy that was purchased at retail. The judge ruled that the fixed media caused the violation. ClearPlay was not affected by this ruling, as they did not sell fixed media, and editing took place as the unaltered streamed media was altered by the consumer's control of ClearPlay's software.

The lawsuit started because a CleanFlicks franchisee in Colorado pre-emptively sued major directors. The franchisee feared the directors were going to sue because the DGA's website said as much. The Directors Guild of America and the Motion Picture Association of America counter-sued and also included several edited film companies for copyright infringement and claims regarding derivative works. In 2006, Judge Richard P. Matsch of the United States District Court for the District of Colorado ruled that it was a copyright violation to distribute re-edited films without the consent from the film studios (key was the fixed media aspect of the businesses).

In an odd twist, despite Judge Matsch's decision and order to the re-editing companies to destroy all their re-edited inventory, shortly after the studios' victory in the Denver court, the lawyers for the studios negotiated with lawyers for the re-editing companies allowing for the sale of existing inventory. One of the companies in the first three days of a "going out of business sale" generated more than a quarter of a million dollars in revenue and eventually sold enough re-edited movies to provide original investors a 5X or better return on investment. This is an unexpected investor outcome given the loss of a major infringement case.

History of programmed re-editing

ClearPlay was sued by the DGA and MPAA, but the case was rendered moot by The Family Entertainment and Copyright Act of 2005, which clarified that ClearPlay's filtering approach was legal and did not violate copyright law. As a result, ClearPlay has been able to offer its products to consumers in the U.S. while others have discontinued for legal reasons.

Another aspect of re-editing comes with consumer made edits, which are called fan edits (or fanedits). It is when consumers load the films into their computers and use video editing software to produce mostly a version with changed content for their own entertainment. Fan edits are becoming more popular since they are spread over the internet.

Future of the industry

It is unclear where this industry is headed. There is demand for the product. A 2005 ABC News poll of 1,002 adults from across the USA found that 39% of those polled were interested in purchasing re-edited films, while 58% of respondents said that would not be interested in such a purchase (with a 3-point error margin).[1]

Despite the aforementioned legal rulings, companies continue to sell re-edited movies via the Internet. Some have been shut down as well. Yet, search engine results on the web reveal companies continue to provide fixed media product, such as Clean Play DVDs.[2] Sometimes they use "going out of business" tactics to move inventory.[3] However, physical "brick and mortar" stores have been shut down, such as Cougar Video in Provo, Utah, which remained open long after the named companies in the aforementioned lawsuit were closed down.

Interestingly, one company, Swank, offers re-edited movies created by the studios themselves, supposedly for showings in correctional facilities and other non-theatrical locations.[4] It is not clear if these versions are the same re-edited versions that studios create for airlines or television showings.

References

See also

This article is issued from Wikipedia - version of the Sunday, February 14, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.