radX

radX is a Canadian English language Category B specialty channel. The channel is owned by Blue Ant Media and broadcasts completely in high definition. The channel broadcasts programming around the themes of risk, adventure, and danger. Programming includes documentaries, feature films, reality television, and more.

History

In April 2006, John S. Panikkar (co-founder of High Fidelity HDTV), was granted a licence by the Canadian Radio-television and Telecommunications Commission (CRTC) to launch A HD (for Adrenaline HD), a digital HD specialty channel devoted to "programs that focus on the impact of high definition imagery on high-octane, limit-defying human activity and adventure that tests individual personal limits, both physical and mental."^[1] The channel launched on September 5, 2006^[2] as Rush HD, with its name, and much of its programming, licensed from Rainbow Media, the owners of the Voom HD Networks.

Rush HD logo (2006-2010)

Like its American counterpart, Rush HD originally broadcast programming largely focused on high adventure and extreme sports such as snowboarding, windsurfing, bungee jumping, and cliff-diving. Over a year after the American version shut down, Rush rebranded as radX on August 23, 2010.^[3] With the rebrand, programming was expanded to include a broader range of action-related programming such as feature films, outdoor lifestyle, travel, and other programming aimed primarily at men.

On December 21, 2011, radX's parent company, High Fidelity HDTV, announced that it had entered into an agreement to be purchased outright by Blue Ant Media, majority owners of Glassbox Television and minority owners of Quarto Communications. While initially purchasing 29.9% of the company, the remaining 70.1% was purchased after it was approved by the CRTC.^[4]

References

External links

• radX