Leader Community Newspapers

The Leader Community Newspaper group publishes 33 titles covering metropolitan Melbourne.

1.3 million[1] people read Leader each week and 1.4 million[2] copies are distributed. 376,000[3] digital unique audience each month. Leader continues to be Melbourne's largest and most influential community newspaper publisher.

History

In the early 1850s George Mott arrived in Australia and began work as a journalist with the Melbourne Argus.

In 1854 he started publishing newspapers in the Victorian goldfields near Beechworth and Chiltern. George Mott's two sons commenced publishing newspapers in Albury and one brother's branch of the family until recently (2005) published The Border Mail in that town.

The other brother, Decimus Mott, left the Murray area in 1924 and, with his sons, took over the established Northcote and Preston Leader (first published in 1888). From this paper, the Leader Community Newspaper group grew into its present stable of 33 separate mastheads.

In 1986 the group was sold to The Herald and Weekly Times Ltd. With the acquisition of The Herald and Weekly Times by News Corporation later that same year, the Leader Newspaper group became a part of News Limited Community Newspapers with a total of 95 publications throughout Adelaide, Brisbane, Darwin, Melbourne, Perth, Sydney and Tasmania.

Publications

Inner East

Inner South

East

North

North West

Outer East

South East

West


See also

References

  1. ↑ emma™ conducted by Ipsos MediaCT, 12 months ending Jan 15.
  2. ↑ CAB Mar 15.
  3. ↑ Nielsen Online Ratings Jan - Mar 2015 average.
  4. ↑ "Melbourne's Leader re-brands" (PDF). Australian Newspaper History Group Newsletter (University of Queensland) (13): 6. July 2001. ISSN 1443-4962. Retrieved 12 July 2011.

External links

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