PowerReviews

PowerReviews
Private
Industry Marketing technology
Founded 2005
Headquarters Chicago, Illinois, USA
Key people
  • Matt Moog (CEO)
  • Dev Mukherjee (President & COO)
  • Matt Parsons (Chief Customer Officer)
  • Chris Lubkert (SVP, Strategy and Operations)
Website www.powerreviews.com

PowerReviews develops and markets consumer engagement technology for brands and retailers. The company has offices in Chicago, London and San Francisco.[1]

PowerReviews was founded in 2005 by Andy Chen and Robert Chea. The company has raised $40.1 million in venture capital from investors including Draper Richards, Menlo Ventures and Tenaya Capital. PowerReviews provides technology and tools for retailers and e-commerce companies to host product reviews on their websites.[2] PowerReviews also works with brands and manufacturers to syndicate reviews from their sites to e-commerce sites where their products are being sold.[3] PowerReviews is an approved ratings aggregator for Google's Product Listing Ads in the United States and United Kingdom.[4] PowerReviews also operates product reviews and recommendations sites Buzzillions.com and Viewpoints.com.[2]

As of 2014, PowerReviews has more than 22 million consumer reviews and over 1,000 clients.[5] Clients include Ulta Beauty, Lord & Taylor, Sports Authority, Skechers, Room & Board and Hammacher Schlemmer.

Acquisition by Viewpoints

In 2012, PowerReviews was acquired by competitor Bazaarvoice for $168 million.[6][7] The acquisition was blocked by the United States Department of Justice for antitrust concerns.[8] The antitrust concerns focused on the ratings and review industry's relatively small marketplace and the potential importance to adjacent industries. [9] In 2014, consumer reviews company Viewpoints purchased PowerReviews from Bazaarvoice. The two companies combined under the PowerReviews name.[10][11]

References

  1. ↑ Patrick Hoge (4 June 2014). "PowerReviews gets acquired after antitrust suit forces Texas firm to sell it". San Francisco Business Times.
  2. 1 2 Michael Arrington (9 April 2007). "Product Reviews: Everyone Wants a Piece of The Market, But PowerReviews May Get It". TechCrunch.
  3. ↑ Erick Schonfeld (26 July 2011). "PowerReviews Spreads Consumer Reviews Between E-Commerce Sites". TechCrunch.
  4. ↑ Ingrid Lunden (26 March 2015). "Google Takes Its Amazon-Style Starred Product Ratings To Europe To Boost Shopping Searches". TechCrunch.
  5. ↑ Carlin Sack (7 June 2014). "Viewpoints acquires PowerReviews for $30 million, changes name". Built in Chicago.
  6. ↑ Anthony Ha (24 May 2012). "Bazaarvoice To Acquire PowerReviews for $151M". TechCrunch.
  7. ↑ Andrew Nusca (25 May 2012). "Bazaarvoice acquires rival PowerReviews; adds SMBs to social CRM portfolio". ZDNet.
  8. ↑ Sakthi Prasad (10 January 2014). "US court rules against Bazaarvoice’s acquisition of PowerReviews". Reuters.
  9. ↑ Fair, Rebecca Kirk (29 August 2014). "Sizing Up the Competition: Antitrust Enforcement and the Bazaarvoice Ruling". The National Law Review (Analysis Group). Retrieved 17 September 2014.
  10. ↑ Allison Enright (5 June 2014). "Consumer reviews platform PowerReviews is back". Internet Retailer.
  11. ↑ Anthony Ha (4 June 2014). "After Antitrust Suit, Bazaarvoice Sells PowerReviews To Review Site Viewpoints for $30M". TechCrunch.

External links

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